The use of animation or motion graphics is an excellent tool in documentary-style videos, or those with a strong message to tell.
Animated video enables us to show and explain sensitive subjects, without filming and putting anyone vulnerable at risk of being shown.
This need for anonymity or filming over wide spread locations is quite often the case with videos produced for a charity or non profit. They can be tough to film because of the strong content of the video, or because of geographical / legal restrictions.
Animation gets over these hurdles and can explain complex and challenging concepts easily, simplifying them for a global audience to comprehend and want to take action. As shown below, you can still tell a strong heartfelt message with just moving illustrations and images.
Here’s a round-up of some of the best recent animations for causes and charities, highlighting some of the significant issues to be addressed worldwide. Post updated 2023
You can see that although there are similarities between the videos, there are many different ways to approach this kind of animation for non profit.
A more hand-drawn or handcrafted approach can bring motion graphics video away from a very corporate look, which often isn’t appropriate or relatable for videos for a cause. It creates more emotion and empathy, giving the video a more filmic feel with good use of sound effects as well as a well thought out design concept.
Video design and art direction are quite important here. Using a voiceover from someone directly involved (where possible) can also invoke a lot of emotion in the story and boost the message instead of a corporate professional.
There are so many options for animated video for charity and non-profits. It all depends on the content, and who you’re aiming to watch it.
If you’re a charity, or you want us to tell your message for a good cause with animation, we’d love to help you. You can read more about our Charity Video Production Services here.
