Animation is an amazing and engaging video solution.
It’s easy to explain the complex with animated video, or do something out of the ordinary to tell your story and catch people’s attention.
We’re a UK based creative animation studio, offering a full business video service, and we’ve been doing it over 10 years.
We work with leading businesses, organisations and charities around the UK and beyond to help them with their explainer and animated video goals.
We’re experts at creating explainer videos that are short and catchy.
Specialising in both the animation and the design aspect, we start with a consultation and keep an open dialogue with approval stages throughout – so you know what’s happening at every stage of the project.
For every video project, we start with a sketch, and design style frames and only then a bespoke fully illustrated storyboard, so you can always see what you’re getting.
You can see the whole video beautifully designed before we animate, and get a feeling for the final piece.
This methodology delights our customers, when they see the final animation it’s just what they want and expect.
Example of an illustrated storyboard
We can help to find the right style of motion design for you.
We provide a full end to end animation service, which starts with script, art direction and concept.
Are you looking for a flat 2D approach – like a shorter more simple explainer video?
Or do you want animated characters to tell an emotional human story?
Or something ultra-modern and highly conceptual to excite and intrigue the audience?
What style you pick will partly be based on your message, your target audience, where the video will be played, your branding and more.
We can help guide you on what video style is most suitable, whilst also taking into consideration your timescales and budget. We don’t waste your time or money.
Where you want to use the video, and who you want to see it, can also have a big impact on what the look and feel is.
For example for a social media video, typically they are quite short, catchy and very dynamic – you want the viewer to click and learn more. You might want to make it more quirky to catch attention?
For a more general website explainer, you have a lot of options, you can get away with having a slightly longer video that goes more into depth – for this kind video it’s worth having fully illustrated scenes or a strong concept, otherwise, the first impression can be cheap.
You may also want a series that showcases an entires product or service range, with a whole family of videos that feel the same style.
If it’s for a specific marketing campaign or tender, it can be designed to go with that, rather than your general corporate ID.
A few illustration styles
We work in a variety of illustration and design styles and can adapt to suit your brand and company tone of voice.
Every video is made bespoke – we do not use templates – so it will exactly reflect your corporate identity if you want it to, but it can also be a new step away if you’d like.
We start with a rough thumbnail sketch, which is developed to a clearer sketch, into full realised styles frames, then a complete illustrated storyboard, and only then animated.
We have masses of in house skills to produce motion graphics video that fits perfectly with your message and ambitious goals.
Not only do we focus on the look and visual flow, but we also work with top voiceover artists (with a variety of accents and languages available), and use high-end music and sound design to help you feel fully immersed while you watch.
You can see our portfolio page for a full range of video and animation styles
Generally, we would schedule 8-10 weeks for an animated video. It often depends on the length of the video, a shorter video is often quicker to produce.
Part of what takes time is our approval stages, as we like to include the client throughout the project, and we find it’s well worth any extra time taken.
It means at the end there are no hidden surprises or big amends stages leading to frustrations and being nervous about hitting the deadline. You’ve seen the progress throughout, and now you’re thrilled with the final video.
The complexity of the video also takes time, high-end illustrations or character animation simply just take longer.
We can tighten these timescales a little if needed – so get in touch and we will see what we can do.
Usually, shorter is always better! We generally find that you can say a lot in 2 minutes without becoming boring or losing the audience.
For marketing purposes, you want to be as concise as possible. You can go up to 3 minutes, but drop off rates tend to increase a lot after that.
For a really engaging and compelling animated story, around 1 minute (or less) can be very powerful and punchy.
This depends on you. We do have approval stages, at script, written treatment, illustrated storyboard, animatic and animation.
We like to keep the client involved, and if you have loads of ideas, we definitely want to hear them, we can incorporate them in the script and written treatment! The written treatment leads the whole video, what is written, is designed, and then animated.
If you don’t have any suggestions, that’s fine, you can leave it up to us. We can conceptualise the full video for you, and do the written treatment here.
There a lot of variables when it comes to an animated video. Often, A key factor is length, a shorter video is generally quicker to make.
The complexity can also affect the cost, if you want high-end illustration motion graphics style, to add realism, that simply takes longer to do.
Likewise, including character animation can be very effective, but takes more time.
In general, the cost would be £1.5k GBP minimum
This is not set in stone, but in general
2D Icon Video
These are usually fairly simple line drawing based animations. Basic and they do the job in a straight forward way. It’s often what a company does for their first video when they’re dipping their toes.
This is what I would consider to be one of the most popular styles. It goes further than an icon video and would include full illustrations in the scenes. Or At least more considered compositions. It can include characters too, adding a human edge.
This is an animated caption only style video with no voiceover. The key is a strong design composition and a good music track to animate to. It can be quite bold and effective.
If you have strong consumer based brand, using an organic hand-drawn style illustrated video can really work well. This style helps to gain empathy and look friendly.
This is where you don’t use characters to tell the story, it is done through shape and form instead. These videos are super dynamic and quite powerful and spectacular to watch
We are very versatile. By default, you can pick any regional UK accent, male or female. But we also offer the USA, and other English speaking accents.
We’re also very familiar with producing foreign language videos. We can completely naturalise it, changing the voiceover and any animated captions. We’ve done this lately with Korean, Portuguese, Arabic, Greek and way more.
Just let us know in advance, as it’s good to accommodate for this in the design stage.
But we can also do simple subtitles in most languages too.
We’re Harry and Victoria, and a close-knit crew based in Wigan, UK, but working worldwide. We’ve been making animations for over 10 years – it’s what we love to do and hopefully, it shows in our samples.