The concept should be figured out at the start of the production. An exciting concept will make you stand out and make your explainer more memorable. Do you have an unusual idea? It might just work. Or if not, leave it to the creative team of the explainer video company you’re working with.
Ideation is an exciting part of my job, coming up with concepts takes practice, collaboration and openness – especially at the start when everyone is just throwing ideas around. But it is worth it to find those unique solutions.
Having a concept or device, either visually or with the script will bring your explainer video up a level.