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Why Is it Worth Having a Video for Your Local Business

For a smaller, local business – I understand that video production may seem like a significant expense – and a bit daunting to go about, if we’re honest. This is especially true if your marketing is usually low-key, such as a bit of local newspaper advertising – or you don’t advertise.

But with any local business, competition can be pretty fierce. On a street close to me, there are 2 dog grooming salons within a few hundred metres of each other. 

And for a potential customer, on the surface, you may look quite similar to your competitors… 

Unless the person enquiring makes an effort to come and visit you – which is when they see your value proposition and USPs.

But you need to catch your potential visitors even before they plan a visit to your premises. How do you get more visits or more enquiry emails from potential customers?

And how do you get more customers who have already partly made up their minds by the time they’re talking to you?

A video on your website gives you an instant edge and style.

– For many local SMEs, the popularity of marketing video still hasn’t caught on for the local sector – or not as much as with larger companies.

It can be seen as a lot of effort to organise and with unknown results – but working with a professional creative studio – this fear is mostly unfounded.

Online video has proven over and over again to have a good ROI and impact on your website presence and social media awareness.

Even so, these fears exist – so it’s still relatively new and exciting for small businesses to produce and feature a video online.

It doesn’t need to be long; just 1-2 minutes will do to show the world what you’re about and why a potential customer should pick you.

And, of course, it should be professionally made – as a poor-quality video, in terms of looks or content, can be detrimental to your online credibility!

There’s the obvious use – put it on your homepage, but a video is also a multi-purpose marketing tool.

As well as the website, there are your social media channels (you can upload directly to Facebook), upload to Youtube (which also boosts your website), any exhibitions, client meetings and more.

There’s also the possibility of getting low-cost re-edits to produce different versions you may require from just 1 video shoot.

In a local marketplace – video is still not being fully used to its fullest extent – so get on board and show your potential customers quickly and with style – why you’re the one for them.