Outside of the world of video (which is indeed, a very nerdy world!) you don’t hear about the term ‘Post Production’ very often.
But in fact, it’s a very important part of video making – and is the one of the most noticeable aspects for the end user, which is most cases is a potential customer.
So as a potential video buyer, post-production is something you need to be aware of when specifying a production company to make a video for your business.
Post Production is all the final touches – it’s the fine tune editing, the colourising and comesticising, captioning, music, sound effects and animated graphics.
A final video can be ‘ok’ with limited post production, maybe just a few quickly done captions – it’ll gain some acceptance. But will it achieve a good ROI? Will it wow people who watch it? Will it make your company look impressive?
If you see any professionally made video (not just your friend’s homemade job) it should include a number of these polished features – and the video will be much better for it!
Here are a few quick visual examples from a recent video to show you want impact post-production makes.
In most cases the original HD footage is fine – it’s not awful. But the added colour, graphics, light and captions bring it to life:
And for a bit of fun, here is the full impact and potential of full post production and visual effects on a massive scale!
Next time you’re thinking about producing a video for your company, then take a look at the post production quality of the samples you’re looking at.
Do they make any real effort after filming and basic editing? Or is the footage not coloured well, and generally not thought about?
Here’s a guest post I wrote for Studio Rossiter – with a complete checklist of post production questions to ask yourself and really evaluate the post production quality of anything you view. Helping you to make an informed decision.