We created this animated explainer video for Caremapper to demonstrate how their software will help to solve the problem of an increasingly ageing population, and how care homes and staff can be distributed around the UK to make sure no one is left without care.
We wanted the video to feel lighthearted and not to focus on the negative or stereotypes of older people, so our grannies and grandads were designed and animated to be fun-loving!
Concept & Art Direction
Design & Illustration
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