Procure – Urbact Network
ABOUT THE PROJECT
Procure, part of the Urbact network, came to us for an animated video to show at conferences around Europe, and for their website, to help teach European cities about the benefits of good city procurement and their network.
We needed to approach the topic in a creative way so that the video was exciting, showcased the benefits of good procurement quickly, and was simple and easy to understand – even if English is a second language (which would be the case for many viewers).
This was an interesting challenge, as it can be considered a complex subject – we broke it down to an accessible, fun video using a few key characters.
We produced the video from start to finish, including all bespoke illustrations and animation, post.
We couldn’t have dreamt our initial idea to look better – and we truly appreciate how you have captured the message that we wanted to share across. Many thanks again for everything, we think it is a brilliant video and we are looking forward to show it to our partners and share it!