As part of Urbact, Preston City Council came to us for a mini-series of 2 animated explainer videos. They wanted to explain the process of city procurement simply and quickly to fit in with their campaign #MakingSpendMatter
We needed to show how it affects our everyday lives and why good procurement is essential and can shape a city’s future.
We created a story of a fictional city to show how city councils and governments can use procurement to invest in themselves and generate wealth from within.
Using a fun illustration style, animated characters and a dynamic pace, we turned this relatively unknown technical subject into a fun story – helping the audience to understand and relate.
Concept & Art Direction
Design & Illustration
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