Since 2013, we have produced the full branding design and video production for Wigan Live Festival – a multi-venue music festival supporting live music in the North West and raising £1000s for a new charity each year.
We’ve design, print and promote all their gigs – producing leaflets, large scale banners and posters as well as creating their festival logo.
Each year our camera crew also film the festival to create a promotional video and build hype for the following year.
It can be quite a challenge covering 6+ venues in a day, but we manage to cover all the best parts to produce a really energetic and impactful event video, with a recent video reaching over 19,000 views on Facebook.
We have also been involved with the website and marketing for the festival – with audience figures rising hugely each year – we highly look forward to next year.
Wigan Live Festival gives us total freedom to redesign the branding each year, so we decided to take a new approach and use illustrated elements in their graphic design this year.
The gigs often have a variety of music across all kinds of stages, so we wanted to show the intimate side as well as the larger scale gigs.
This year for the WLF graphic design, we wanted to take more fun and personal/local approach – due to an increasingly larger and diverse audience (not necessarily serious gig-goers).
We started out with a mindmap and open dialogue with the festival organisers so that the design reflected what their values are and what they feel the festival is.
We illustrated a set of bespoke and fun icons related to the festival and the Wigan community – can’t leave out a pie!