Severe perineal tears can be a difficult and sensitive subject to talk about during pregnancy. The information also needed to introduce some basic gynaecological anatomy, recognising that many women may not know the correct names for parts of their own bodies.
RCOG wanted to replace a lengthy, complex leaflet with something that could explain the risks, anatomy and ways to reduce severe tears clearly and accessibly.
The finished animation was then localised into six languages, with subtitles in a further six, helping make this important information accessible to a much wider audience.
Each version was professionally transcribed and translated, then checked by someone with medical knowledge to ensure the terminology and meaning were accurate.
We carefully re-edited the animation for each language, adjusting the timing and visuals so that they matched the translated narration rather than using the original edit. So that is feels completely natural to watch.