OnSide
We work with the national youth charity OnSide annually for a short animated video to showcase the findings as part of Youth Work Week. 2024 was our third project together, and each year is a different theme around young people and connection. In 2024, the theme of the report was around phone use and the negative implications for young people having too much unsupervised access but feeling that there’s nothing else to do. The findings and video content highlighted the importance of youth zones and centres for young people who have access to them.
We created a video style for this animated series that centres around young people’s thoughts and ideas but without showing anyone. Creating more abstract scenes to maintain anonymity and safeguard them. This style, without people, keeps the videos more open yet still personal. Young people from all around the UK record the voices to create a heartfelt and genuine feeling animation.
This project is usually created in record time each year, with the full animation finalised 2-3 weeks after the report is released.
Task
To create animated videos for youth charity, highlighting the need for youth centres
2023’s theme was around the impact of the cost of living crisis on young people. We often don’t notice the effect, but youths around the UK have been impacted in so many ways and the video explored some of the main themes from family time, to work and fun.
The report reinforces the need for low cost places like youth centres for young people to learn, play and chill.
To make a video that would get more engagement online, but also work on a tablet or computer we created this in a square ratio.
This video series is particularly amazing for us to do, as Victoria, our creative director, volunteered teaching arts at a local youth zone for over 6 years and has seen first-hand the impact they have on young people’s lives.
The first year they came to us for an animation, the YWW report was around the impact of youth centres on young people around the UK. This is when we first developed the unique design style to safeguard the youths and try to give a more universal appeal – by not showing faces.
We also used light and dark within the design and animation to add contrast with negative and positive statements.
Please drop us a line If you have a project for your charity or organisation in mind and you’d like a quick quote. Or if just want to have a chat about what’s possible please send us a message and we’ll get right back to you.