Sonata One

Financial services firm, IDR Group, recently rebranded as Sonata One. Known as the private funds clearinghouse, it works with thousands of investors and fund managers worldwide.

With such a significant rebrand, they needed fresh video content that reflected their new identity and explained their core technology and team. We worked together to create two videos: an explainer video that promotes their Passport technology and how it streamlines the process and improves KYC for funders.

The second video we created in partnership was a filmed-and-animated mix that includes their CEO speaking directly to the camera for a personal touch. Together, using their bold new branding and simple ideas – the videos balance clarity and trust, making complex financial processes simple to understand while showing the people behind the brand.

Task

Create 2 videos to reflect a powerful rebrand

  • Client

    Sonata One

  • Video Type

    Mix of Film & Animation

  • No of Videos

    2

Scope of Work

Script Development
Concept & Art Direction
Written Treatment
Design & Illustration
Animation
Edit
Sound Design
Post Production

Our challenge was to create a modern style animation series – focused on the benefits of their solution, that stood out and told the story in a new way. 

More in the series

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