Sonata One
Financial services firm, IDR Group, recently rebranded as Sonata One. Known as the private funds clearinghouse, it works with thousands of investors and fund managers worldwide.
With such a significant rebrand, they needed fresh video content that reflected their new identity and explained their core technology and team. We worked together to create two videos: an explainer video that promotes their Passport technology and how it streamlines the process and improves KYC for funders.
The second video we created in partnership was a filmed-and-animated mix that includes their CEO speaking directly to the camera for a personal touch. Together, using their bold new branding and simple ideas – the videos balance clarity and trust, making complex financial processes simple to understand while showing the people behind the brand.
Create 2 videos to reflect a powerful rebrand