Sonata One
Financial services firm, IDR Group, recently rebranded as Sonata One. Known as the private funds clearinghouse, it works with thousands of investors and fund managers worldwide.
With such a significant rebrand, they needed fresh video content that reflected their new identity and explained their core technology and team. We worked together to create two videos: one to explain their Passport technology and how it streamlines the process and improves KYC for funders, in the form of an explainer video.
The second video we created in parnership was a filmed-and-animated mix that includes their CEO speaking directly to the camera for a personal touch. Together, using their bold new branding and simple ideas – the videos balance clarity and trust, making complex financial processes simple to understand while showing the people behind the brand.
Task
Create 2 videos to reflect a powerful rebrand
Our challenge was to create a modern style animation series – focused on the benefits of their solution, that stood out and told the story in a new way.
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