Caremapper

We created this animated explainer video for Caremapper to demonstrate how their data-led approach will help to solve the problem of an increasingly ageing population, and how care homes and staff can be distributed around the UK to make sure no one is left without care. Our client wanted the video to feel lighthearted and not to focus on the negative or generic stereotypes of older people, so our grannies and grandads were designed and animated to be fun-loving! We highlighted the features of the service, without any technical language, simply focusing on the benefits of the approach.