Working from scripts developed with the GMCA’s clinical team, Digital Finch developed a visual approach that made each condition easy to understand at a glance. So that people who receive this news feel informed, and know what to do next, rather than just call the GP.
Rather than relying on medical terminology or dense explanations, we used simple visual storytelling, clear animation and concise narration to explain what is happening.
Each animation focuses its own subject while maintaining a consistent visual language across the three films, creating a coherent set of resources for the lung cancer screening programme.
The project demonstrates how animation can play a valuable role in healthcare communications: not simply explaining a medical concept, but helping people feel more informed about what is happening to their health.