Blue Prism wanted a video to show how using AI within your business can free up your staff, enabling them to focus on better roles that use skills like creativity and critical thinking, and leave the repetitive boring work to digital workers. They wanted to video, although about technology to be about people.
We used the triangular shapes from their new branding as extra characters in the video, making them ‘digital workers’ and bringing them to life.
We blended 2D and 3D animation to create this modern, dynamic and easy to understand video. This is a great way of showing a technological solution or software, without showing software screens.
Concept & Art Direction
Design & Illustration
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