Collaboration Circle
London Funders is a membership network for funders and investors in civil society, working to improve the effectiveness of community and grant funding across London and beyond. Their Collaboration Circle initiative brings funders and communities together to pool resources, share learning and make equitable funding decisions collectively. The aim is to shift power, reduce duplication and tackle systemic challenges at scale. They needed an explainer video to help build trust while making complex funding structures accessible and engaging.
For this animation, we developed a visual approach that reflected the core idea of collaboration and collective strength. We combined treated footage with bespoke, modern illustration, uniting real people and graphic elements through a consistent circular motif. Duotone treatments and circular layouts reinforced the brand identity while symbolising connection, shared power and pooled funding.
Task
Create a people-centred animation that visualises shared power, pooled funding and a more equitable way of working.
For Collaboration Circle, we created a bold, circular visual language that brings collaborative funding, shared power and collective impact to life.
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