As an explainer video production company, we create, see and get sent exciting animated videos daily. Here are some of our favourite explainer videos from various industries, from charity animation to education, healthcare video and more —each showcasing creativity, clarity, and impact. We’ve added what we think makes them stand out. We’d love to know your favourite from the list.
1.
Client: Collaboration Circle
Agency: Digital Finch
Industry: Charity / Finance
This charity explainer video promotes a new way of pooling funding for organisations that is equitable and inclusive. Digital Finch created this using a blended design approach, using imagery and boldly illustrated elements to help show the human side and explain any complex parts more easily.
2.
Client: Webflow
Agency: Ordinary Folk
Industry: Tech / Web Development
This explainer video has a real wow factor and never stops moving; the subtle sound effect design really adds to the immersiveness. The contrast with colour and light is beautiful. This is a fantastic example of explaining a website or software without showing it at all.
3.
Client: Edge Net Zero
Agency: PlusOne
Industry: Construction
This is a very fun and varied design style; you’re not really sure what to expect next. It touches on a historical vibe, with realistic images and illustration and mixes with a modern look very elegantly. The topic of Net Zero is also great and the CSR really stands out.
4.
Client: Windows 11
Agency: Not Real
Industry: Tech / Retail
This beautiful 3D animation series showcases software and devices in a whole new way. The sound and music design is spot on, making it playful and intriguing. The colour, texture and rippling movement really elevate a simple video – showcasing a range of features in an easy and stunning way.
5.
Client: BCAA
Agency: Rethink Canada & Wonderlust
Industry: Community / Non Profit
This charity animation is a fun and friendly style with a wide variety of well-animated characters that show the benefits of joining the community membership in the BC area. A really nice feel-good animated video.
6.
Client: Calm Health
Agency: Coat of Arms
Industry: Mental Health & Wellbeing / Tech
A beautifully calming, conceptual-style explainer video exactly matches the app’s purpose of providing mental healthcare in an accessible format. The gentle colour scheme, just the right pace and seamless transitions keep your eyes watching and wonderfully calm.
7.
Client: Digital Mailroom
Agency: Digital Finch & Groundbreak Productions
Industry: B2B Service
This explainer video has a quirky illustration and animation style inspired by Catch Me If You Can and the famous 60s movie title screens. Along with a broad UK accent style voiceover, this digitisation service stands out in the crowd and brings some lightheartedness.
8.
Client: Eybna
Agency: Illo
Industry: Science / Healthcare / Tech
This animated video promotes their scientific research around the compounds in CBD for medical purposes. It comes across as easy to access and credible, with a modern design style and good use of a limited colour palette.
9.
Client: ABC
Agency: Animwood
Industry: Education
This is a slightly childlike-style explainer video with an educational aim and a fun script and voiceover – going all the way from the dinosaurs to the modern day. The circle device in the centre keeps your eye focused. It’s a clear style with a slightly cut-out style paper look with broad appeal – even though it’s a serious topic at hand.
10.
Client: Malarkey Roofing
Agency: Coat of Arms
Industry: Consumer / Retail
This product explainer video has a beautiful use of texture and light to give a realistic and filmic effect to the street and house scenes. Then it goes onto the science with a new more 3D-looking style – but that still fits with the overall look. Great skills mixing between the science of how it works and real-life application to show how they connect and the benefits.
11.
Client: Zcash Media
Agency: Very True Story
Industry: Crypto / Finance / Tech
This is a quick compilation of a number of animations and really shows how a cohesive design style and limited colour palette can work to bring a variety of different concepts all together. I particularly like the use of light, shadow and texture.
12.
Client: Utility Aid
Agency: Digital Finch
Industry: Utilities
This company specialises in saving money for charities and non-profits and wanted to explain their services in a new way. Digital Finch brought to life the client’s initial idea of a planetary theme to explain the various departments of their organisation and how they work together, along with a gentle Scottish accent voiceover. They created this conceptualised piece with four distinct chapters – relating to the four key departments within their business.
As you can see, Explainer videos are a great tool to inspire and inform audiences no matter the industry. From charities to technology, these videos showcase storytelling through various visual devices, each with a unique style. From bold design to seamless animations or innovative approaches to complex topics, these examples highlight the value and variedness of explainer videos in engaging viewers. We hope these examples spark ideas for your next video project!
