• February 9, 2022

    New Showreel Release

    At last! We have a new showreel, this has been a long time coming.

    Thankfully, I can say the reason it’s been delayed is that we’ve been so incredibly busy with client work that this has been on the back burner, and it just lost priority whenever we had a lot of client work, which is apparently all the time! That’s being honest!

    We’re very grateful that in these challenging few years, we have not only survived but thrived, and come together as a team to really grow and help clients will all kinds of fascinating projects. Thank to you everyone for having us.

    We’re very proud of this piece, and I think it really shows an experienced and diverse range of ideas, concepts, skills and styles. We’re looking forward to another successful year.

    If you have an animation or video project in mind, please don’t hesitate to get in touch

  • March 17, 2021

    How has Covid 19 Changed Video Production

    It has been an incredibly tough year for just about everyone, both personally and professionally. There’s been so much change, and people are adapting to new rules and procedures almost every week! Businesses have had to transform their business models and staffing. I am in awe of everyone who has turned it around in this short time.

    We had quiet Summer in our studio, with a very strict British lockdown going on and many other companies unable to work.

    But by the August bank holiday, it was like The world flipped a switch, and we have been our busiest ever since. It’s incredible, and we’re very grateful.

    It seems everyone was in a rush to make up for the lost three months of production!

    Since then, we’ve not had to change so drastically, but we can see some new video trends for business, and I think a few are here to stay.

    Working Remotely

    WFH will be the most significant change for most of our clients, working from home and possibly trying to home school at the same time!

    For our company, this is not new. We have been working with businesses and organisations worldwide for several years, so we’re used to all the phone calls and explaining everything through very clearly and precisely without ever seeing a face.

    For us, communication is soooo important! And although we’ve never met some of our main clients, we’re worked with them for years and have a lovely and reliable relationship.

    It is possible, but building trust online is more important than ever, both with your own staff and customers.

    Filming Live Action Shoots

    For training, marketing and corporate videos, filming has still been mostly possible for us as a company to do. But there are many new safety precautions and procedures to ensure our and the client’s safety.

    We have limited crew and staff from the organisation on shoots—the least people there as possible, only those who are necessary.

    I’ve also heard of production companies having additional staff work on the shoot remotely via zoom to limit numbers.

    Filming days can often take longer, as crew and staff may need more time between shots to prepare. It means we need more time to film the same content safely.

    This increase in shoot days has led to a slight increase in the cost of these productions.

    Large scale scenes and shots with many people together, particularly indoors, are still a while off being possible, so, for now, we’ll have to think outside the box.

    Any video studio for filming will now be up to date with all safety regulations and generally will be sufficient to film in for green screen/ VFX shoots in a safe manner.

    We’ve also been doing more Zoom recordings and are finding creative workarounds to filming such a disparate workforce.

    Animated Video Production

    We’ve always split between being an animated video company and a corporate video company. Animation has increased massively for us over the past few years and became almost 70% of our work since 2020.

    But this year has undoubtedly swayed more towards animation and explainer videos – we’re producing one every 1-2 weeks right now.

    This is because they are much easier to do remotely, as long as you have a reliable working method and excellent communication with the client.

    Companies are realising animation’s potential, particularly how it’s still possible to do when no one can be in the same room for various reasons.

    When you have a methodology in place with client review stages for the script, illustrated storyboard, animatic, animation etc, everyone is informed and can feel confident about the outcome.

    Training Video Productions

    There has been a significant increase in training videos, from new workplace procedures, internal communication announcements to educational content.

    Recently we’ve made covid training videos and videos on best practices for working at home – ensuring workers keep up good health and safety. We’ve also worked on projects around mental health.

    Getting these important messages across to a very widespread and often WFH workforce is more accessible with video as it gives a concise and repeatable message.


    This might be just my view, but deadlines have gone a little haywire. Our industry is often tight with deadlines, and clients want the video almost instantly, but now it needed last week!

    These deadlines have definitely increased the general stress level. Many businesses are so desperate to make up for lost production and get sales boosted… I can see where it’s coming from.

    I’m hoping this will settle as time goes on. Good video, particularly animation, is not instantaneous, and it needs proper planning to be a real business sales or training tool.

    More Online Meetings

    I think because not everyone is so used to working remotely, we have been in about 5x as many meetings with clients than before, even though, broadly, we’ve worked on a 90% remote basis since we set up in 2015.

    I can see it’s more important for people to have a connection and build trust.

    The future

    It’ll be interesting to see how many of these changes are here for the long term, I’ve seen animation and motion graphics on the up and up, so I think this trend will continue.

    Training videos will also continue to increase, they’re so functional and needed with the fast-changing situation.

    I also think we’ll continue to have a billion meetings!

    Safe safe 🙂

  • February 8, 2021

    9 Tips for Making Your Video Content More Inclusive

    9 Tips for Making Your Video Content More Inclusive

    Inclusivity and diversity within video and marketing are not just buzzwords – it’s important and can have a real impact on how people access and interact with your brand.  Most of these apply whether you’re making an animated explainer video or are filming a live-action brand video, or creating paid content for social media. 


    Here are some quick ideas to boost inclusion in your video content, both in terms of content, and how you display it to your audience.

    1 – Closed captions / subtitles


    Including closed captions is one of the most important tips for accessibility within the video, and it’s also one of the easiest. 

    If you include closed captions, which is basically a timed transcript of the audio content, it means anyone with the sound off or unable to hear still gets your message. 

    With subtitles, you only display the dialogue. But if there is a lot more to hear, then closed captions generally explain more of the scene. For example, if a loud noise happens, or music starts, this extra information gives someone who may be heard of hearing more of the full picture.

    You can either hardcode them (so that they can’t be removed and are permanently displayed).  Or you can upload an SRT file to the video player, such as Youtube so that users have to option to turn the subtitles on or off. 

    Animated explainer video with English subtitles that have been added within the video player, allowing the user to turn on and off as needed.

    2 – Diversity in Your Production Team

    An easy way to avoid pitfalls like racist content (it STILL happens!) or harmful stereotypes in your video, then a diverse video production team can help to prevent this and any unconscious bias.

    For example, if your company is sponsoring a Pride event and wants to make a Pride-themed promotional video for your company – you may want to include someone LGBTQIA+ on your team.

    They can’t possibly be a speaker for all and know everything, but they will be more likely to understand what resonates well and what would be considered offensive or poor taste.

    They will also probably be delighted to be included in the project and have an interesting insight.

    Diverse video production team

    3 – Diversity in design

    When including characters, whether filmed or animated, you want to consider different ethnicities, genders, sexual preference, ages and abilities. 

    Or an alternative that is done sometimes in animation, is where characters are designed not to be male nor female – and are no particular ethnicity. For example, they have a gender-neutral body, clothing and hair, and purple skin colour perhaps. 

    This method is used quite often to avoid alienating anyone, it has its benefits, but it’s still quite limited. 

    And because we are often seen to be in a male by default society, frequently when an illustrated character is drawn ‘gender-neutral’ people still assume they’re a male anyway. So it’s something to watch out for

    Adding diversity in design is not just a box-ticking exercise. Representation within our media is vitally important, especially representation of different characters that go against negative stereotypes – and it’s shown to help reduce hostility

    When selecting a stock video or photo for a video, this can also be a challenge, as many stock sites mainly include young white people. This is especially the case for office or professional business scenes. 

    There are some websites for finding diverse stock photography and it’s getting easier – but we generally have a long way to go to find a fair representation in stock assets. 

    People want to see themselves represented in the media, so diversifying design is a great step towards inclusivity. 

    4 – Consider Colour in Design

    To make the information more legible, high contrast between colours in design is preferred. 

    For UX design, a colour contrast ratio of at least 4.5:1 between all text and background is preferred. 

    In basic terms, if the background colour is dark, the text must be pale enough to ensure it’s visible. You can check colour ratios here

    For video production, there is no hard rule yet, but following close to this guidance ensures that it’s clear for most people to see and understand.

    It’s surprising how often you still see, for example, red text on a green background with a similar tone. I know I could read that fairly well, but there are so many who would really struggle! 

    5 – Text size 

    If you have animated captions within the video, consider making them larger. Designers often resist, because it takes up more white space, making the screen fuller. But if it’s done thoughtfully, it can be designed well and be legible. 

    Most videos will end up being played on a phone, you can’t just create a video for a large computer screen audience any more.

    Having larger text will make the video more inclusive for mobile phone users and the visually impaired.

    6 – Avoid Jargon and Complex Industry Terms

    Everyone uses jargon in their industry, but in a video, it often doesn’t come across well – it’s too niche for the general audience to understand.

    Using simple language, avoiding buzzwords and long complicated sentences (especially in passive voice!) will make the video much more accessible to everyone.

    7 – Include a Video Transcript Beneath the Video

    If the video is very long, maybe over 10 minutes, a video transcript underneath will help viewers to recap the information after they watch. This is especially helpful, as a video this long is most likely to be educational – you want the audience to learn.

    Including a transcript they can follow, or read after, will help them to remember more of the content for later, and make it easy to reference back to content. Ted Talks are a great example of use of Transcripts for their video content

    video transcript

    8 – Celebrating Diverse Staff and Good Company Culture

    If you have a great inclusive company culture, with a diverse and happy workforce then celebrate it! 

    For example, if you have certain programmes, for example, Women in Digital – then a video on the topic will be authentic and engaging. 

    If your staff are happy to be filmed, get them on camera to say what inclusion and diversity mean for them within your organisation.

    That will be genuine and heartfelt, and make people want to both works for you and use your products or services.  

    If they really feel comfortable and valued in the workplace, you can’t fake this joy! 

    9 – Multi-Language Video Versions


    Assuming that everyone knows English to a good standard can be a little presumptuous. For example, if your audience is simply ‘Americans’, there are around 60 million non-English speakers, so including foreign language versions of your video can really make it more accessible to a wider audience. 

    This can generally be done in 2 ways, full localisation of the video, or with subtitles. 

    Full localisation is when you translate the full script and record a new voiceover in the desired language, and you change any animated on-screen text.  Or if it’s a presenter-led video, you re-record with a new presenter, or you can dub over the voices in the desired language. 

    This thorough process makes the video look fully localised and is the easiest for anyone of that language to understand. 


    A less expensive and quicker way is to include foreign language subtitles so that the user can choose which language they want. And they can read that along with the English version. 

    Broadly if you are selling, you want to sell in their language! And if you are training, you want to make sure they fully understand, so localisation is the better option if you can afford it. 

    Explainer Video with Portuguese subtitles hardcoded on

    Animated Video that has been fully localised into Arabic

    This list is not exhaustive, but hopefully, these tips will help you make your video content more inclusive, diverse, wider-reaching and have a positive impact on the audience. If you have an animation or video project in mind, just get in touch, or click to see video samples.

  • May 27, 2020

    Covid 19 – Update

    In these pressing times, we are operating as normal. We work safely and are continuing production from our studio in Wigan.

    We have worked mostly remotely since the start of the studio about 5 years ago. With clients worldwide, it has come naturally to us to work this way when needed.

    Animation and design can be done 100% remotely. We still involve you in the whole process, with briefing, brainstorming, approvals and delivery all be done online.

    We can guide you if you’re unsure of the process, it is usually easy and a fun experience for the client to see their idea to come to life.

    If you have a project in mind, please get in touch.

    Stay safe!

  • March 23, 2018

    Essentials Of A Well-Structured Video

    Essentials Of A Well-Structured Video

    When discussing the structure of a video, first determine goals. Without goals, your video could lack not only unity but also credibility.

    Setting goals requires sitting down and asking a few questions before anything is put into motion. So go ahead, sit down, and consider the following questions.

    Question before action

    What vision do you have for your video?

    If you can’t spell out what you want your video to accomplish, then you’d better so some mental pruning and find the seed you want to plant. Without vision, all your efforts might be in vain. Do not underestimate the influence vision can have on a video of any sort.

    Do you want to inspire or create a call to action?

    Knowing the outcome of your video will provide a nice template onto which key aspects can be inserted.

    Do you want users to enquire after watching it? Or make a purchase? Or to follow you on social media? This will guide your script.

    These are just a few questions to address. Whatever your goal is, try to keep it SMART (Specific, Measurable, Achievable, Relevant, and Time-bound)

    When you finally decide to create a video or hire a professional to help you, be sure you work with them to lay out your vision/mood board as the guiding force behind everything.

    Whether your goal is a youtube video or a business marketing promotional clip, take the time to access your goals.


    One thing to keep in mind is focus. Use the following tips as another set of rules to include in your video building strategy:

    Focus: remember the purpose of your video and how it will serve your audience.

    Focus: don’t ramble or spend ages getting to the first point; the goal is to capture attention and not lose it.

    Focus: have a well-written script that addresses the goal and your audience.


    Before any attention grabbing tactic is put into play, you need to know why this video matters to your audience.

    In this regard, you must know your audience like the back of your hand. If you have not invested time in studying your audience, you’re doing yourself a disservice.  And you could be losing value audience members without even realising it.

    Why should your audience watch matters, it matters a lot.  While videos with artistic liberties can get away with this, the video you’re aiming for it much more goal-oriented. Once you know why they should watch, you can find a hook.


    This will set up the entire video. Here is where the audience will be lured in with a hook. Insert questions, statistics, interesting fact, and anecdotes to appeal to their curiosities. Once you have their attention, you can then provide them with the principle idea.

    In offering the main idea to your audience, know that you’re setting the up for a journey into your world. Have a clear map of where you want to go and tell your audience about the journey before you take the first step. A transparent purpose will give the audience a reason to stay and it will give your video plenty of reliability.


    Moving from one idea or image to the next might not sound so complicated, but when your mission has been drawn out, then every idea and image much correlate. And that’s where it gets a little tricky.

    Transitions help bind one idea to the next and they do so in a seamless fashion. They are the links that take you from one finished thought into the next one. Set these up well and you’ll have audience members excited to see what comes next.


    You’ve told your audience what you’re going to focus on, right. So now comes the bulk of the video. Here is where the main points will be featured and supported by facts, benefits, or outcomes.

    For example, you want to make a video on combating fatigue or low energy levels. You can ask your audience in the beginning, Are you tired of being tired? And respond by saying, Have you considered rest, meditation/mindfulness, water, eating better, sleep. Those solutions become the body of your video, the focal point.

    Another example is for selling a product. Let’s say you want to sell a phone service. You could ask, What is it you want in a mobile carrier?  And then reel them in with, We’ve got what you want, we offer abc & xyz. In the body of your video, you will narrow in on those key points in greater detail.


    Just before you finish, it’d be nice to reiterate what you’ve already said in a sentence or two.

    This will bring your point home and remind viewers why they started watching in the first place.

    Repetition is another technique that has been proven to increase memory and make information easier to recall.

    Some might call this space the closer, it’s where you wrap up the sales pitch and wait for your audience to buy what you’re selling.

    This is a powerful tool for building integrity. It also packs a punch for lasting effects.


    Technically, you’ve closed the video, however you still have a tiny space where you can make a huge difference.

    Most will stop at the pre-closer and think that’s enough, they will even consider the pre-closer sufficient, but without leaving your viewers with a call to action or any motivation, you’re sort of left them sitting there, wondering, waiting, and without any mission.

    You want to leave your viewers with that final impact and here’s the time to do it. It doesn’t have to be more than a few second, but it should be huge in scope. Don’t let your audience walk away from your video without doing, thinking, or feeling something. That’s the secret ingredient and that’s what will make your video stand out in the midst of all the videos out there on the internet. Get remembered out with a stellar closing, one that your audience isn’t soon to forget.

  • April 11, 2017

    Off to OFFF

    Phew! We’ve just come back from OFFF in Barcelona – a 3 day multidisciplinary festival, featuring all kinds of speakers and workshops in design, visual communication and art direction. 

    As primarily motion designers we were looking for video / motion design / animation related talks, so our review is based on them mostly, but I’m a huge fan of any design really, so I saw quite a few illustrators and graphic designers too.

    It was really well organised, I found something unique and interesting in every talk we saw. We left feeling very inspired, and I have a bunch of new projects to try out.   So, here are a few cool highlights from the fest with some of our favourite videos and designs – in the order that we saw them.

    Outro Studio

    Outro Studio, a video and design studio based in Barcelona, did the Opening titles and the book for OFFF this year. Their creative approach to projects was really interesting – like making a space themed video for 30 odd euros. For example, They used a bubble gum machine for the helmet, and did it all through reflection, which was a really clever way to reduce cost and give the impression of space – without some crazy huge set. They also had a great concept, which we follow ourselves pretty much, called – SFFPP Small Fast Fun Personal Projects. Now, I need to get hold of a camera, I felt really inspired to do more video work as it’s been very design based lately here! 


    This was really fascinating, because even though Wix are quite famous, they spoke about the troubles finding their brand voice and tone. They started from the early days, showing us the progress and development of their design and videos. It took quite a few projects and experiments to get the tone right for them. Here was a cool little video they made with Shaq, where they finally felt like they had a good base and company voice, which is quite bold in colour but friendly and a bit cheeky. (I think we all know the voiceover too)

    Studio Furious

    A graphic design and photography studio in Paris, Studio Furious, that came out of a lunch time hobby while at their day jobs. They started making all sorts of weird burgers and photographing them for a personal blog called Fat Furious Burger.  This series is great, it was really fun and inventive! With their studio work now, they describe it as either sober or kitch aesthetic – and I love this contrast in approach.


    A Barcelona based graphic design company. Good on them for doing the talk in English, while I know some French and Portuguese, I’d be terrified to give a speech in them! What stood out most for me was their beautiful wine labels, and I think this is what they’re known for too. The simplicity and bold colours and shapes of all their work, but especially these really resonate with me. This series was based on the good soils from which the grapes grow, which I thought was a great perspective.


    Buck was one of the ones we’d been looking forward to the most coming up to OFFF, and we weren’t disappointed! One of the main projects they focused on was (not surprisingly) Spectacle of The Real for the magician David Blaine.
    This is a video we have watched.. a million times! So it was really cool to see the whole back story, working with David Blaine and Christopher Walken. Seeing some of the animatic sketches was amazing too. Truly inspirational stuff.

    Imaginary Forces

    Imaginary Forces have been in the industry for over 20 years and the breadth of their work was just incredible – a massive variety of videos for some pretty famous films and tv shows! They do a lot of main title sequences, notably Seven, Boardwalk Empire, and Stranger Things –  all really fantastic works. But I loved this one in particular for Black Sails, the 3D work is so amazing, and I love their research behind the project looking at classical sculpture as inspiration.

    Cookie Studios

    Cookie Studios are a very talented 2D and 3D studio from London – enviable 3D capabilities! They had a great talk which was really client-based. They were very focused on understanding client need and rules – and it’s that, not just making, that makes them better designers. As they say, they can take a ‘shit’ subject and make it cool. I loved their alternative to the standard showreel too. 


    CLAUS is a studio run by Justin Harder, an illustrator and animator in California. He started out working in a studio, but quit/got fired and moved to Santa Monica living for a few months in his RV… we all have to start somewhere! The variety in his title work was fantastic, we watched a few projects and the styles were so varied and well-executed. He’s been famous lately for doing the Deadpool, the Book of Life and Thor title credits (all awesome!) but Thor was my favourite. 


    Bradley G Munkowitz – known as Gmunk, does stuff that’s really out of this world. Really, otherworldly was my main feeling. Such a funny guy though, he had the audience laughing so much! It was pretty explicit too, a few shocks!

    Over the past few years, he’s done a lot of interesting projects playing with light and lasers, which to look at I would say looks like 3d work or all VFX, but a lot is filmed using lights and shapes, which was fascinating. He’s reinvented his style a few times, which was good to see the progression. My favourite was this Adobe logo, with LED lights built the logo out of acrylic.


    One of the few fellow Brits was Jamhot  – a cool graphic  / digital design studio from Glasgow. I loved the honesty in their talk, they spoke pretty truthfully about humble beginnings and wanting to be better all the time, with only their previous work to use a benchmark (like 20-year-old me!). They showed a few lovely projects, but I really liked the classical approach of their work for this school.

    Calvin Sprague

    I was really amazed at how young Calvin was – and how much he’d achieved by the time he was 25. Seriously props to him! He started doing design for music, punk and rock which over time grew to a much wider audience, doing work for Madonna, Beatles and Led Zep.

    But it was not what he wanted to do, it was too limited, so he moved to Amsterdam and started doing stuff for himself – I really liked his style, and it was nice to see the progression and how he got there. This design work for Target was really great large scale – the geometry is lovely.

    Ricardo Cavolo

    So, I’ve been a fan of this Artist, Ricardo (not designer!) for a few years now, I was excited about his talk. He’s definitely more offbeat, which some unusual inspirations. It was pretty fascinating. His work is mostly inspired by early medieval artwork and symbolism. Think about Gods, medieval magic and fairy tales, making a car into a chariot.. that kind of thing. Unlike most of the others I saw, he definitely has 1 particular style – and it’s very strong visually!

    Vallée Duhamel

    Montreal based duo, Vallée Duhamel, did the main titles for OFFF this year, which was a great finale for me. Their work is generally quite surrealist and they make videos described at High-Class Lo-Fi. Which basically means they usually real objects and household items to create their videos, which are filmed – but the end result looks in no way homemade.

    Watching the behind the scenes for some of their work was incredible to see weird small sets, and throwing things about, a massive contrast to the final polished product. For example in this video for Google, they struggled to get the grapefruit to roll straight!

    Wooh ok that was a long one! And really quite gushy sorry – but I think the work really speaks for how awesome and diverse it was. I think I’ll be back for more, so… until next time OFFF!

  • March 30, 2017

    9 Tips for Finding a Video Freelancer you can trust

    9 Tips for Finding a Video Freelancer You Can Trust

    As an agency or studio, hiring a loyal video freelancer is a great way to expand business capacity and add skillsets to your team at a low cost.


    When you do find a good freelancer, or freelance team, it can seriously boost your game. Having someone you can really trust to deliver high quality video or design work, without the hassle of paying for their downtime is invaluable.


    There are so many highly competent, talented video contractors, who know the business inside out – so how do you find the right one for you?


    Here are 9 tips for finding a freelancer you can really trust to help grow your business

    1. Get recommendations from other agencies or studios you know

    Get recommendations from other agencies or studios you know

    Word of mouth is still a great way of finding good people. Ask people you trust, to see who they trust. This is the best place to start if you’re unsure.

    2. Put your job on a specialist video / design job site

    Put your job on a specialist video / design job site

    This is a good start, as it weeds out more of the non-professionals straight away.

    Often when adding a job to a generic site, especially one with no login to apply, you will receive so many replies of such varying quality, it can be daunting to go through them all to get rid of those who are not suitable.

    Picking a video specific website like motionographer, filmandtvpro, or ifyoucouldjobs will give you a better calibre of applicants to start from. 

    3. Look at a number of their previous jobs

    Look at a number of previous jobs

    If you can, go much further than just a few videos they send upon application, you’re looking for consistent quality.

    If you have a quick look at up to 10 videos, you can see if the quality or standard drops and they don’t always have the level that you need.

    And with that many videos, you can see they are working regularly, it’s not just an evening side hustle.

    Looking at more of their past projects will also help you gauge properly if their style suits your needs.

    4. Find out what role they played in each video

    Find out what role they played in each video

    Often a contractor will only have been involved in 1 part of a video, for example – they did the design or just the animation part of it.

    If it’s not obvious from any accompanying text (which it really should be), ask them what they did.

    You don’t want to hire someone you think does animation and design, but you find out they’ve exaggerated their animation capabilities – and they’re really just good at design.

    5. Speak to their previous clients

    Speak to their previous clients

    Speaking to a previous client may not be needed, but getting a quick recommendation will certainly ease your mind if you’re unsure.

    If you have found someone who is a potentially good fit, they probably won’t mind if you request to speak to a previous client.

    Ask them about the full process end to end. Were they easily contactable? Did they deliver on time? Were there any unexpected costs? Did anything go really well / or badly? Did they work on more than 1 production?

    6. Locality doesn’t matter

    Locality doesn’t matter

    Initially, you may be looking for a freelancer to come into your studio to work, or at least be quite close. But this isn’t always necessary. Local can often be very expensive, or not high enough quality.

    For example, freelancers in London, or other major cities can be more expensive, purely because of where they are.

    And if you are based more rurally, then there may not be the right person close enough to you to commute to your offices.

    As long as the timezone isn’t too different – say less than 5-7 hours – you can have clear remote working relationships. I can see this trend of freelancers remote working getting more and more frequent.

    You don’t even need to stay within your country, though you may feel more comfortable.

    Although we’re UK based, some of our main clients are based in the USA, we have great communication, simply with Zoom and email.

    7. Have an introductory meeting

    Have an introductory meeting

    Often when agencies are looking for a freelancer, it’s quite last minute, they need help now! You may be in a rush to get work done – so there’s no time for an intro. 

    But a short meeting just to introduce both yourselves is vital to start gaining trust in the relationship, it only takes 20-30 mins to have a good chat and judge if they’d be a good fit for you, and vice versa.

    This can be in person or using a zoom is fine these days too. It will allow you to fully gauge what they’re like – are they approachable, do they seem honest? These qualities are just as important as their work.

    If you like them as a person it makes the job way easier and you’re more likely to hire them again. Most agencies don’t want to be looking for freelancers that frequently, they want to find someone and stick with them.

    8. Collect a list

    Keep a list

    When a big video production comes in and you have to pull out all the stops. You need a handy list of good animators or designers you can turn to for quick reliable turnaround – so you don’t waste essential time.

    So, if someone writes to you – they have a great portfolio, the price is reasonable and they seem capable, but it’s not the right moment, find some way of saving their email or contact details. you’ll thank yourself later when you’re in a rush!

    9. Plan your jobs / specifications well

    Plan your jobs / specifications well

    Once you’ve decided to hire a freelancer for the job – they need a solid brief.

    Freelancers are usually smart, and intuitive, but for a first project, they need a good clear plan to work to. They can’t read your mind yet!

    If you leave it too vague and they get the wrong idea – you’ve all wasted your time (and money) when the client isn’t happy.

    Give them as much guidance as you can, to begin with, the initial briefing with any job is very important.

    They will use all that going forward. It’s often a good idea to go through the script or storyboard line by line and make sure each section makes sense.

    The more info the better, and also be very clear about deadlines, contracts, what the deliverables are will all help the project to run successfully. 

    If possible, I would also allow a bit more time than usual for a first video project, so you have more time to make sure they are following your process and you can go through any questions without stress. 

    These days it is so easy to find a video freelancer online and work remotely, so go ahead!

    These tips should help you sort through and find the perfect match for your company.

    To see examples of our video work head to our video portfolio or animated video production page.

    And if you need a hand in your studio – contact us! We work for some great video and marketing agencies worldwide and offer a robust white-label video and animation service.

  • March 6, 2017

    12 Stunning Examples of Animation for a Good Cause

    The use of animation or motion graphics is an excellent tool in documentary-style videos, or those with a strong message to tell.

    Animated video enables us to show and explain sensitive subjects, without filming and putting anyone vulnerable at risk at being shown.

    This is quite often the case with videos produced for a charity. They can be tough to film because of the strong content of the video, or because of geographical / legal restrictions.

    Animation gets over this hurdle and can explain complex and challenging concepts easily, simplifying them for a global audience to comprehend and want to take action. And shown below, you can still tell a strong heartfelt message with just moving images.

    Here’s a round-up of some of the best recent animations for causes and charities, highlighting some of the significant issues to be addressed worldwide.

    100 Years of Planned Parenthood

    Kirsten Lepore

    The New Promised Land. Chapter 1


    Why Water


    Pathway Through Care

    Wonderlust | Anchor Point Animation

    An Introduction to Climate Change

    Taylor Cox

    Trapped with Abuse - End Male Guardianship in Saudi Arabia

    Anchor Point Animation

    WWF | Water Stewardship

    Nice and Serious

    Unicef: Unfairy Tales


    Don’t be a bully, loser.

    Emanuele Colombo

    USAID Conference - Amazon Rainforest

    Ignacio Florez & Adriana Ogarrio

    Health Systems Leapfrogging In Emerging Economies

    Lonelyleap Ltd

    Greenpeace ‘Ecosystem’

    Georgetown Post

    You can see that although there are similarities between the videos, there are many different ways to approach this kind of heavy-hitting animation.

    A more hand-drawn or handcrafted approach can bring motion graphics video away from a very corporate look, which often isn’t appropriate or relatable for videos for a cause. It creates more emotion and empathy, giving the video a more filmic feel. 

    Video design and art direction are quite important here. Using a voiceover from someone directly involved (where possible) can also invoke a lot of emotion in the story and boost the message instead of a corporate professional.

    There are so many options for animated video for charity and non-profits. It all depends on the content, and who you’re aiming to watch it.

    If you’re a charity, or you want us to tell your message for a good cause with animation, we’d love to help you. You can read more about our Charity Video Production Services here.

  • February 28, 2017

    8 Ways to get More Visual Content in Your Blog

    8 Ways to get More Visual Content in Your Blog

    Visual content for blogs is a must-have, and there are so many benefits – it improves site SEO, more blog views, increased time spent on the page, improving your brand image and more.


    But, you don’t always have to create it yourself – In this post, I’ve laid out a few different types of great visual blog content, and the different methods for producing it yourself, or finding a good piece that already exists.

    Creating Visual Content vs Finding and Curating It

    The content you’ve made for your blog will always be more relevant to your audience and perform better, because it’s made by you and for a specific purpose.

    However, we know there’s not always the time and/or budget for original visual content, and you have to look elsewhere for visuals.

    The key is to find a good balance, and figure when it is really necessary to create your own, and when you can use something that’s already been made to illustrate your point.


    I guess the first thing people think of in terms of visual content and a blog is photos.
    If it’s relevant, just take some photos, phone camera usually have a fairly decent lens these days – certainly good enough quality for a blog post, providing you have good natural light.

    Types of photos that can work well for blogs, are specific product shots, or photos of your staff, events you’ve been to, your space, any gadgets you use. Showing your company culture can make you much more personable and add a real voice to your blog posts.

    If you’re not up for photography, a few places to find specific imagery are Wikimedia Commons & Flickr CC – just make sure you get the attribution right (sometimes you need to add the author for example).

    Or for more generic stock photos you can head to Death to the Stock Photo. They pride themselves in being non-cheesy, which is great! However, any photos you choose still need to reflect your company, so pick carefully – it really needs to be applicable to the blog content and reflect your brand accurately.


    Often, a photo isn’t enough – you need a few words to fully explain your point, and help people remember your content better.
    If you have some design knowledge, then Photoshop or Illustrator are great for creating fully bespoke graphics, that will be the most relevant to your content  and really represent your company in terms of style.

    However, If you’re inexperienced in design, then I would head to something like  Canva. Canva can be a free service, and if you have no clue about design / layout / colours/  fonts/ whatever, don’t worry! It’s extremely user friendly for creating visual content that works well.


    Remember that while you may want to use lots of font and colours, often less is more. And as always it needs to be in keeping with your brand and easy to digest.

    It’s worth picking 1 style and keeping within that, or only varying slightly while you’re finding your feet. This will create more unity.

    Infographics & Charts

    If your blog post is numbers based at all – an infographic is perfect for Condensing lots of information into an easy to understand format.  Rather than just a list of numbers, you can represent them visually, and give much more impact.

    There’s many ways a professional would make these – if it were me, a mix of Illustrator and Indesign probably (but I’m very nerdy) – and keeping a nice grid layout for good comprehension.

    Creating infographics may seem daunting if you’re less nerdy, but again, there are foolproof ways if you have solid data! Canva also has great functionality for this and so does infogr.am. You’ll have lots of options for the best way to visually show your data.


    To find premade infographics, you can look on SlideShare and coolinfographics but one of the best ways to find infographics most relevant to your industry / niche is searching in google using your specific keywords + infographic.

    Graphs & charts

    If you don’t need a whole infographic, but you just want to illustrate one point at a time with a impactful chart, you can create these easily by using Google Sheets or Google Slides.

    They may not be the most ‘beautiful’, but they will be extremely relevant to your web audience and a useful asset to display data, and make it more easily understood.


    Videos are known to be impactful on blog posts, and it can be fairly easy to create them. You can go the DIY route and have a go (but do invest in a tripod!), you can make a video with your smartphone – and the end quality will matter less if the content is good.


    Videos that are good for blogs are; animated infographics, tutorials, client case studies (whether animated or filmed) short videos with staff about specific topics, showing new products / premises, yuor if you’re more regular with production, then you can start a Vlog. A vlog is a great way to add a human face to your business, and give real, personal feeling, insights to customers.

    Tips for Using Video on Your Blog - Tubular Insights

    If you want to step up your game, you can hire a professional. If you’re using a video production company, I would recommend filming / producing a few videos at a time to create some economies of scale – especially if it will form a series, this means you’ll have a consistent output and a consistent look.

    Again, finding the time and resources to create blog videos may not always be possible, but there’s so many videos already online now, we’d hope that at least 1 shows your point!

    Finding relevant videos can be a bit of a minefield but Youtube, Ted Talks and Vimeo and are good places to start – have a keyword in mind, and keep trying variations of that until you find it. If you find someone or a channel who creates good videos quite frequently – it’s worth bookmarking!


    It’s been shown that visual content on your blog will earn you higher engagement, and there are so many options – with different levels of difficulty and cost – so just find what’s right for your company right now.

    You can invest as little or as much time as you want, and still have more impact with your blogs.

    In an ideal world, we’d always create our own content, but not everyone is at this stage.

    So, the key with finding the right content for your blogs online is very careful consideration – question each item – does this speak to my audience, does it suit my brand, does it say what I want to say, does it have the right tone for my site?


    If you’re ready to start producing bespoke content for your blog, and you want a hand with graphic design or video for your company, have a look at our portfolio and get in touch!

  • January 25, 2017

    Highlights from 2016

    We’ve had quite the year in 2016 – so here’s a quick highlight reel to show what we’ve been up to. And just a snippet what lies ahead.

    New Clients

    2016 was certainly a busy one. We worked with 34 new clients (as well as loads of our existing customers) last year across USA, UAE, UK, and throughout Europe. Though sadly as studio nerds we don’t get to visit all this great places, we can only imagine!

    Motion Design

    We’re constantly upskilling here, and although Victoria is trained in fine arts and graphic design – classes specifically for design for motion didn’t really exist until very recently. So we jumped at the chance, and we completed the highly regarded School of Motion Design Bootcamp Course. 

    Character Animation

    Not one to be left out of the fun, our animation expert, Harry, has been delving further into the work of 2d character animation and rigging.

    It’s pretty tricky work rigging a character correctly, but it makes a world of difference when it comes to movement – and getting it realistic (not just kerky and sporadic). He completed training at the end of last year to further improve – and  we’ve had some great results!

    New Sectors

    For us, 2016 saw a low of new video and design work across the medical, education and technology sectors in particular. We love learning about new businesses and organisations  – and their markets. There’s nothing like a video production to help you learn in depth about a new field relatively quickly. It’s so interesting!

    Working Internationally

    We now have a second base at LX Factory in Lisbon. From Summer 2016 and continuing into this year we’ve been working between both locations. It’s great, Lisbon has really grown as a creative and technological hub in Europe.  

    This year ahead

    OFFF Festival

    So we’re heading to  #OFFF17 . It’s a multi disciplinary design and art festival in Barcelona. In their own words “It is more than just a Festival hosting innovative and international speakers, it is more than a meeting point for all talents around the world to collaborate, it is more than feeding the future.”

    We’re looking forward to hearing from some amazing speakers and meeting some like minded people!


    We’re also making some great advances with 3D design and animation. This is still under wraps at the moment, but we’ll be unveiling some great new 3D projects soon and are looking forward to fully expanding our offering.

    Gif Page

    We’re working on a web page just for our gif animations. It’s going to a be fun and very silly, there may or may not be a dancing taco…

    Lastly – if you want to see some of of our latest projects, whether design or animation head to our lovely Portfolio Page. We update it all the time 🙂

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