• February 9, 2022

    New Showreel Release

    At last! We have a new showreel, this has been a long time coming.

    Thankfully, I can say the reason it’s been delayed is that we’ve been so incredibly busy with client work that this has been on the back burner, and it just lost priority whenever we had a lot of client work, which is apparently all the time! That’s being honest!

    We’re very grateful that in these challenging few years, we have not only survived but thrived, and come together as a team to really grow and help clients will all kinds of fascinating projects. Thank to you everyone for having us.

    We’re very proud of this piece, and I think it really shows an experienced and diverse range of ideas, concepts, skills and styles. We’re looking forward to another successful year.

    If you have an animation or video project in mind, please don’t hesitate to get in touch

  • February 8, 2021

    9 Tips for Making Your Video Content More Inclusive

    9 Tips for Making Your Video Content More Inclusive

    Inclusivity and diversity within video and marketing are not just buzzwords – it’s important and can have a real impact on how people access and interact with your brand.  Most of these apply whether you’re making an animated explainer video or are filming a live-action brand video, or creating paid content for social media. 


    Here are some quick ideas to boost inclusion in your video content, both in terms of content, and how you display it to your audience.

    1 – Closed captions / subtitles


    Including closed captions is one of the most important tips for accessibility within the video, and it’s also one of the easiest. 

    If you include closed captions, which is basically a timed transcript of the audio content, it means anyone with the sound off or unable to hear still gets your message. 

    With subtitles, you only display the dialogue. But if there is a lot more to hear, then closed captions generally explain more of the scene. For example, if a loud noise happens, or music starts, this extra information gives someone who may be heard of hearing more of the full picture.

    You can either hardcode them (so that they can’t be removed and are permanently displayed).  Or you can upload an SRT file to the video player, such as Youtube so that users have to option to turn the subtitles on or off. 

    Animated explainer video with English subtitles that have been added within the video player, allowing the user to turn on and off as needed.

    2 – Diversity in Your Production Team

    An easy way to avoid pitfalls like racist content (it STILL happens!) or harmful stereotypes in your video, then a diverse video production team can help to prevent this and any unconscious bias.

    For example, if your company is sponsoring a Pride event and wants to make a Pride-themed promotional video for your company – you may want to include someone LGBTQIA+ on your team.

    They can’t possibly be a speaker for all and know everything, but they will be more likely to understand what resonates well and what would be considered offensive or poor taste.

    They will also probably be delighted to be included in the project and have an interesting insight.

    Diverse video production team

    3 – Diversity in design

    When including characters, whether filmed or animated, you want to consider different ethnicities, genders, sexual preference, ages and abilities. 

    Or an alternative that is done sometimes in animation, is where characters are designed not to be male nor female – and are no particular ethnicity. For example, they have a gender-neutral body, clothing and hair, and purple skin colour perhaps. 

    This method is used quite often to avoid alienating anyone, it has its benefits, but it’s still quite limited. 

    And because we are often seen to be in a male by default society, frequently when an illustrated character is drawn ‘gender-neutral’ people still assume they’re a male anyway. So it’s something to watch out for

    Adding diversity in design is not just a box-ticking exercise. Representation within our media is vitally important, especially representation of different characters that go against negative stereotypes – and it’s shown to help reduce hostility

    When selecting a stock video or photo for a video, this can also be a challenge, as many stock sites mainly include young white people. This is especially the case for office or professional business scenes. 

    There are some websites for finding diverse stock photography and it’s getting easier – but we generally have a long way to go to find a fair representation in stock assets. 

    People want to see themselves represented in the media, so diversifying design is a great step towards inclusivity. 

    4 – Consider Colour in Design

    To make the information more legible, high contrast between colours in design is preferred. 

    For UX design, a colour contrast ratio of at least 4.5:1 between all text and background is preferred. 

    In basic terms, if the background colour is dark, the text must be pale enough to ensure it’s visible. You can check colour ratios here

    For video production, there is no hard rule yet, but following close to this guidance ensures that it’s clear for most people to see and understand.

    It’s surprising how often you still see, for example, red text on a green background with a similar tone. I know I could read that fairly well, but there are so many who would really struggle! 

    5 – Text size 

    If you have animated captions within the video, consider making them larger. Designers often resist, because it takes up more white space, making the screen fuller. But if it’s done thoughtfully, it can be designed well and be legible. 

    Most videos will end up being played on a phone, you can’t just create a video for a large computer screen audience any more.

    Having larger text will make the video more inclusive for mobile phone users and the visually impaired.

    6 – Avoid Jargon and Complex Industry Terms

    Everyone uses jargon in their industry, but in a video, it often doesn’t come across well – it’s too niche for the general audience to understand.

    Using simple language, avoiding buzzwords and long complicated sentences (especially in passive voice!) will make the video much more accessible to everyone.

    7 – Include a Video Transcript Beneath the Video

    If the video is very long, maybe over 10 minutes, a video transcript underneath will help viewers to recap the information after they watch. This is especially helpful, as a video this long is most likely to be educational – you want the audience to learn.

    Including a transcript they can follow, or read after, will help them to remember more of the content for later, and make it easy to reference back to content. Ted Talks are a great example of use of Transcripts for their video content

    video transcript

    8 – Celebrating Diverse Staff and Good Company Culture

    If you have a great inclusive company culture, with a diverse and happy workforce then celebrate it! 

    For example, if you have certain programmes, for example, Women in Digital – then a video on the topic will be authentic and engaging. 

    If your staff are happy to be filmed, get them on camera to say what inclusion and diversity mean for them within your organisation.

    That will be genuine and heartfelt, and make people want to both works for you and use your products or services.  

    If they really feel comfortable and valued in the workplace, you can’t fake this joy! 

    9 – Multi-Language Video Versions


    Assuming that everyone knows English to a good standard can be a little presumptuous. For example, if your audience is simply ‘Americans’, there are around 60 million non-English speakers, so including foreign language versions of your video can really make it more accessible to a wider audience. 

    This can generally be done in 2 ways, full localisation of the video, or with subtitles. 

    Full localisation is when you translate the full script and record a new voiceover in the desired language, and you change any animated on-screen text.  Or if it’s a presenter-led video, you re-record with a new presenter, or you can dub over the voices in the desired language. 

    This thorough process makes the video look fully localised and is the easiest for anyone of that language to understand. 


    A less expensive and quicker way is to include foreign language subtitles so that the user can choose which language they want. And they can read that along with the English version. 

    Broadly if you are selling, you want to sell in their language! And if you are training, you want to make sure they fully understand, so localisation is the better option if you can afford it. 

    Explainer Video with Portuguese subtitles hardcoded on

    Animated Video that has been fully localised into Arabic

    This list is not exhaustive, but hopefully, these tips will help you make your video content more inclusive, diverse, wider-reaching and have a positive impact on the audience. If you have an animation or video project in mind, just get in touch, or click to see video samples.

  • February 28, 2017

    8 Ways to get More Visual Content in Your Blog

    8 Ways to get More Visual Content in Your Blog

    Visual content for blogs is a must-have, and there are so many benefits – it improves site SEO, more blog views, increased time spent on the page, improving your brand image and more.


    But, you don’t always have to create it yourself – In this post, I’ve laid out a few different types of great visual blog content, and the different methods for producing it yourself, or finding a good piece that already exists.

    Creating Visual Content vs Finding and Curating It

    The content you’ve made for your blog will always be more relevant to your audience and perform better, because it’s made by you and for a specific purpose.

    However, we know there’s not always the time and/or budget for original visual content, and you have to look elsewhere for visuals.

    The key is to find a good balance, and figure when it is really necessary to create your own, and when you can use something that’s already been made to illustrate your point.


    I guess the first thing people think of in terms of visual content and a blog is photos.
    If it’s relevant, just take some photos, phone camera usually have a fairly decent lens these days – certainly good enough quality for a blog post, providing you have good natural light.

    Types of photos that can work well for blogs, are specific product shots, or photos of your staff, events you’ve been to, your space, any gadgets you use. Showing your company culture can make you much more personable and add a real voice to your blog posts.

    If you’re not up for photography, a few places to find specific imagery are Wikimedia Commons & Flickr CC – just make sure you get the attribution right (sometimes you need to add the author for example).

    Or for more generic stock photos you can head to Death to the Stock Photo. They pride themselves in being non-cheesy, which is great! However, any photos you choose still need to reflect your company, so pick carefully – it really needs to be applicable to the blog content and reflect your brand accurately.


    Often, a photo isn’t enough – you need a few words to fully explain your point, and help people remember your content better.
    If you have some design knowledge, then Photoshop or Illustrator are great for creating fully bespoke graphics, that will be the most relevant to your content  and really represent your company in terms of style.

    However, If you’re inexperienced in design, then I would head to something like  Canva. Canva can be a free service, and if you have no clue about design / layout / colours/  fonts/ whatever, don’t worry! It’s extremely user friendly for creating visual content that works well.


    Remember that while you may want to use lots of font and colours, often less is more. And as always it needs to be in keeping with your brand and easy to digest.

    It’s worth picking 1 style and keeping within that, or only varying slightly while you’re finding your feet. This will create more unity.

    Infographics & Charts

    If your blog post is numbers based at all – an infographic is perfect for Condensing lots of information into an easy to understand format.  Rather than just a list of numbers, you can represent them visually, and give much more impact.

    There’s many ways a professional would make these – if it were me, a mix of Illustrator and Indesign probably (but I’m very nerdy) – and keeping a nice grid layout for good comprehension.

    Creating infographics may seem daunting if you’re less nerdy, but again, there are foolproof ways if you have solid data! Canva also has great functionality for this and so does infogr.am. You’ll have lots of options for the best way to visually show your data.


    To find premade infographics, you can look on SlideShare and coolinfographics but one of the best ways to find infographics most relevant to your industry / niche is searching in google using your specific keywords + infographic.

    Graphs & charts

    If you don’t need a whole infographic, but you just want to illustrate one point at a time with a impactful chart, you can create these easily by using Google Sheets or Google Slides.

    They may not be the most ‘beautiful’, but they will be extremely relevant to your web audience and a useful asset to display data, and make it more easily understood.


    Videos are known to be impactful on blog posts, and it can be fairly easy to create them. You can go the DIY route and have a go (but do invest in a tripod!), you can make a video with your smartphone – and the end quality will matter less if the content is good.


    Videos that are good for blogs are; animated infographics, tutorials, client case studies (whether animated or filmed) short videos with staff about specific topics, showing new products / premises, yuor if you’re more regular with production, then you can start a Vlog. A vlog is a great way to add a human face to your business, and give real, personal feeling, insights to customers.

    Tips for Using Video on Your Blog - Tubular Insights

    If you want to step up your game, you can hire a professional. If you’re using a video production company, I would recommend filming / producing a few videos at a time to create some economies of scale – especially if it will form a series, this means you’ll have a consistent output and a consistent look.

    Again, finding the time and resources to create blog videos may not always be possible, but there’s so many videos already online now, we’d hope that at least 1 shows your point!

    Finding relevant videos can be a bit of a minefield but Youtube, Ted Talks and Vimeo and are good places to start – have a keyword in mind, and keep trying variations of that until you find it. If you find someone or a channel who creates good videos quite frequently – it’s worth bookmarking!


    It’s been shown that visual content on your blog will earn you higher engagement, and there are so many options – with different levels of difficulty and cost – so just find what’s right for your company right now.

    You can invest as little or as much time as you want, and still have more impact with your blogs.

    In an ideal world, we’d always create our own content, but not everyone is at this stage.

    So, the key with finding the right content for your blogs online is very careful consideration – question each item – does this speak to my audience, does it suit my brand, does it say what I want to say, does it have the right tone for my site?


    If you’re ready to start producing bespoke content for your blog, and you want a hand with graphic design or video for your company, have a look at our portfolio and get in touch!

  • January 25, 2017

    Highlights from 2016

    We’ve had quite the year in 2016 – so here’s a quick highlight reel to show what we’ve been up to. And just a snippet what lies ahead.

    New Clients

    2016 was certainly a busy one. We worked with 34 new clients (as well as loads of our existing customers) last year across USA, UAE, UK, and throughout Europe. Though sadly as studio nerds we don’t get to visit all this great places, we can only imagine!

    Motion Design

    We’re constantly upskilling here, and although Victoria is trained in fine arts and graphic design – classes specifically for design for motion didn’t really exist until very recently. So we jumped at the chance, and we completed the highly regarded School of Motion Design Bootcamp Course. 

    Character Animation

    Not one to be left out of the fun, our animation expert, Harry, has been delving further into the work of 2d character animation and rigging.

    It’s pretty tricky work rigging a character correctly, but it makes a world of difference when it comes to movement – and getting it realistic (not just kerky and sporadic). He completed training at the end of last year to further improve – and  we’ve had some great results!

    New Sectors

    For us, 2016 saw a low of new video and design work across the medical, education and technology sectors in particular. We love learning about new businesses and organisations  – and their markets. There’s nothing like a video production to help you learn in depth about a new field relatively quickly. It’s so interesting!

    Working Internationally

    We now have a second base at LX Factory in Lisbon. From Summer 2016 and continuing into this year we’ve been working between both locations. It’s great, Lisbon has really grown as a creative and technological hub in Europe.  

    This year ahead

    OFFF Festival

    So we’re heading to  #OFFF17 . It’s a multi disciplinary design and art festival in Barcelona. In their own words “It is more than just a Festival hosting innovative and international speakers, it is more than a meeting point for all talents around the world to collaborate, it is more than feeding the future.”

    We’re looking forward to hearing from some amazing speakers and meeting some like minded people!


    We’re also making some great advances with 3D design and animation. This is still under wraps at the moment, but we’ll be unveiling some great new 3D projects soon and are looking forward to fully expanding our offering.

    Gif Page

    We’re working on a web page just for our gif animations. It’s going to a be fun and very silly, there may or may not be a dancing taco…

    Lastly – if you want to see some of of our latest projects, whether design or animation head to our lovely Portfolio Page. We update it all the time 🙂

  • January 23, 2017

    Captions in Web Video – A Quick Guide to maximise your message

    Browsing online we’re seeing more and more videos showing with captions – what’s this all about?


    This is due to the rise of mobile video which is growing massively, recent research shows mobile video views grew 6x faster than desktop views in 2015. (Invodo, 2016)


    One of the main problems for marketers is that mobile users may not always have the sound turned on – or want to turn it on. So although the visual message may come across – crucially half of the video could be missing.


    So how do you get your message across if your video is voiceover or interview-based? This is the same issue, whether filmed or animated video production.


    Captions are a great way of letting people preview the video content, and letting them decide to watch with the volume turned on. Or letting them take on board the full message when the volume isn’t an option.

    Making the assumption people will always listen from the start is a mistake.


    However, sometimes you may not want or need captions, and it’s not always straightforward.


    3 Main Types of Captions


    Animated Captions – inbuilt into the video that just show highlights and keywords

    Open Captions – like subtitles but can’t be turned on and off – they’re embedded within the video

    Closed Captions – abilities to turn the subtitles on and off, set by the video player.


    Social Video


    If your marketing is very social media-based, for example, Facebook adverts, (and who would blame you!) 100 million hours of video per day are watched on Facebook. (Tech Crunch, 2016) There can be a lot of silent video playback, so you’ll want to incorporate full sub captions, or make your visuals very self-explanatory. The latter is only really possible with animation or motion graphics based videos. 


    And so now more often on Facebook and youtube, we do see full sub captions are being used. Which means people can still get the content, but without having to turn the sound up –  it’s a great user-focused approach.


    For those heavily invested in social video, Open captions are a great option, as it gives you more flexibility with the design than video player generated closed captions.


    This means your video will never show without captions by mistake, the full message will always get across.  

    Example of Open Captions from AJ+

    Obviously they still need to be clear, so you can’t be crazy with font choice or colour, but you can be sure they don’t overlap with any visuals, the font is suitable, and you have full control of the process.


    If you’re still dabbling with social video production – then Closed Caption system is a great way to start and increase engagement.


    Website video

    For your website, you may not need full subcaptions. If your service or product is heavily B2B – you may still have a good majority of desktop users, who have access to speakers or headphones more easily.


    So for a website video or a video just for presentations, you may find that a few key highlight messages, animated nicely do the trick along with the voiceover.

    The best to way to find out if your visitors are coming by mobile, tablet or desktop, is to check your wenbsite analytics for the screen size and device used most frequently. You can also check the time on page – to see if you’re putting off mobile users with your site.

    There are a few downfalls


    It can take a bit of effort and knowledge required to produce the right files for Closed Captions – it requires generating an SRT (or similar)  file, which is basically a text file of the script that is formatted so that each line is associated with a time code – so if you’re not familiar it can be a little daunting and time consuming.


    Facebook and Youtube now offer automatically generated captions – woohoo! But sometimes what it hears is incorrect, so this is not a foolproof method. Especially when you’ve spent time and money producing a video to generate sales (imagine loads of a typos in a proposal!).  

    Here’s a quick example where I have put Youtube Closed Captions on a preexisting video. You can see the client didn’t plan to have this, as the captions over overlap the animated text somewhat. And Youtube initially did quite a bad job of guessing the captions! So, it’s not always straightforward.

    If you’re not up for a DIY approach, You can hire companies to easily make a perfect transcript if you’re getting errors, then upload that SRT file to youtube or facebook.


    If you choose to have animated captions that are ever present and part of the video design – then it’s crucial they are timed well for those who are listening and match the voiceover – as hearing and seeing them as different messages will create a little confusion.


    This seems obvious, but marketers are still doing this! It’s so difficult to take one message fully on board if you’re hearing another.

    Getting started


    So to get started, first look at your analytics and your marketing efforts.  Is your audience website and desktop based or do you drive large amounts of traffic through social media and mobile?


    After you have a clear idea of your own users you can decide what level of captions to use.


    It’s good to know this info at the beginning of a video project, so that nothing is overlapping that area of the screen, or that the video producer can add animated highlight captions which capture the message in an elegant way.


    If you already have videos online on youtube or facebook – see if the automatically generated captions work for you – and there you go, you’ve already increased watching potential!


    In the meantime – check out our newly updated portofolio, and see a wide range of web videos with animated captions!

  • February 3, 2016

    10 Inspirational Business TED Talks for 2016

    TED talks are enjoyed by millions world wide. They really capture our spirit of human interest and the invention new ideas.

    Here are a few of my favourite TED talks on the business of business. I’ve picked these videos to cover a fairly wide range of topics and discussion points; from marketing, motivation, being creative in business, to productivity and leadership. As I believe as a business person, you should have a grasp on all these concepts – even if it’s not strictly your department.

    Why read yet another long blog post, when you can watch a short video with a truly motivational speaker and feel really inspired and alter your perspective. So while you have a few moments spare, watch a few of these carefully curated and thought provoking business TED talks – and let me know which ones stimulate you!

    1. Seth Godin: How to get your ideas to spread

    2. Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

    3. Ricardo Semler: How to run a company with (almost) no rules


    4. Roselinde Torres: What it takes to be a great leader


    5. Josh Luber: The secret sneaker market — and why it matters

    6. Dan Pink: The puzzle of motivation

    7. Bill Gross: The single biggest reason why startups succeed

    8. Sheryl Sandberg: Why we have too few women leaders

    9. Seth Godin: The tribes we lead

    10. Yves Morieux: As work gets more complex, 6 rules to simplify


    Although it can be said that they simplify concepts too much for entertaining bite-size viewing, sometimes you just need that little boost and a break to help refresh and make you think little differently.

    Let me know your favourite Business TED Talks! I’d love to watch.


    Related Posts

  • November 12, 2015

    11 Best Blogs To Follow About Marketing

    11 Best Blogs To Follow About Marketing

    If you’re a Marketer, and you want to stay on top of the latest techniques and learn best practice – here are some great, well written, frequently updated and informative blogs.

    Here, I’ve given a mixture of theory and practical ideas covering a wide of different areas within marketing.


    Hubspot is a good allrounder for Marketers – they post at least once per day!

    Really practical advice for all levels of knowledge.



    This blog is great for Social Media Marketing posts. They regularly post a mixture of case studies, tools and trends.


    Neil Patel – quick sprout

    This guy knows it all. the blog is full of really in-depth informative posts about web marketing, content marketing, SEO and getting your website seen.



    This blog is more about the SEO side of things – which is equally important when we’re talking about business online. Moz is the go-to people for SEO advice.



    This blog focuses on Video Marketing – very insightful and great for the video production niche. They cover all aspects of making video, sharing it and measuring its performance.



    The Adobe Digital Marketing blog is quite varied – and focuses on visual and content marketing. A good combination of marketing, and design and usability.


    Marketing Donut

    A nice concise marketing blog with good key takeaways and easy to follow advice.


    Think With Google

    Showing studies on interaction with website and user insights. Great data to have when planning your own strategy.


    Content Marketing Institute

    Does what it says on the tin – they are all about Content Marketing. A huge amount of resources for those interested in delving into Content Marketing.



    Another good all-rounder, but quite different – and very much data and statistics based. It also covers e-commerce well.


    Tubular Labs

    Another highly established Video marketing blog – but often more about Marketing with Youtube. And more recently covering video and social media.


    Hopefully, this should give you a good pile of business marketing reading material. 
    If you have a blog that you like to keep up with, that I’ve not included here, please let me know!


    Related Posts

  • November 3, 2015

    How to Write a Business Blog Post that Gets Read

    It’s frustrating when you put time and effort into a blog, and it hardly gets seen and read – or even worse – if you don’t even know where to start when it comes to blogging for your business.

    Here are some practical tips to increase your blog viewings to get more of the right people reading it, and get it found in search engines.


    Buyer Persona

    Think about who buys from you – you’re not writing for yourself, you’re writing for them!

    Having a clear idea of your buyer persona gives you a goal.

    What is their job? What is a typical day? What are their challenges? What blogs do they read? What social networks do they use? How old are they?

    Hopefully, this kind of thinking will get you into their mindset.


    The other ‘person’ you’re writing for is Google, so having a keyword in mind and keeping that as a goal will keep your writing in line with good SEO practises.

    You don’t want to keyword stuff, but you want to make sure the keyword (s) in mind has traffic volume, and the right kind of traffic. You may also want to research similar words.

    Winning Blog Post Topics - from Ahrefs

    This graphic from ahrefs sums it up pretty well!

    It’s not all about you

    So now you’ll realise they don’t always want to read about your product or service.

    They may be interested in it, but posts just full of special offers are only interesting to those who are already considering your business.

    It would help if you appealed to those who don’t even fully know about you yet. What else would they be interested in? Do you have any insight into the industry or related issues?

    This kind of wider content also tells Google that you are an expert in the field.

    For example, if you own a Kitchen company, you can post about top recipes for the season, new fashion styles, coordinating the right colours, and tips for picking the suitable taps/chairs.

    The list is endless, and none of it needs to be directly about your company.

    It provides useful or interesting info to your potential buyer, so the benefit is two-fold.

    It shows you are an expert in the field, making you an industry leader – which boosts credibility. And regular blogging on these expert topics also makes you more likely to be found by search engines. Win-win!

    Types of posts

    There are many ways to approach a blog post once you have a topic.  Her are few a quick format ideas

    A Case Study

    Have you completed a project that would make a great case study, write about it. It will give prospective clients a real insight into what it’s like to work with you, and they can see the results.

    A Free Offering

    If you offer something for free, it needs to be genuinely helpful

    List Post

    A list post is a very popular and easily digestible format for readers. It’s easy to get a few ideas and make it a listable

    An In-Depth Guide

    A step by step guide is a great resource to have your website: they are very helpful and will likely to be shared and bookmarked. They will typically be longer which is also great for your SEO.

    Just make sure to update it in time so that any new steps are quickly added or adapted.

    Problem Solving

    People often search in Google with a question or query. So how can you solve their problems? Is there a common question you always asked?

    Be prescriptive and give real help or advice – if applicable, explain how to do something, or go about it, not just describe a process superficially.

    You can use ahefs or google keyword planner to check that the keywords in mind have traffic potential

    A query in Google about video production costs

    As an example, queries about the cost of video production and animation are widespread on Gooogle, so we wrote a post going into the details of what makes up the cost of animated video production.

    Images and videos

    You really should add images to your blog posts. It makes them look more engaging, exciting, and it will aid the memory of whoever is reading, whilst also helping to establish credibility.

    There are plenty of places where you can get free stock images for your blogs. But it’s also advisable to use your photos where they are relevant, as they may be much more relevant.

    If you can afford to purchase them, then that’s even better as they will be less likely overused

    Using an online graphic design DIY service like Canva to create interesting images is helpful too, you can create your own graphics.

    Generally, a photo every 350 words is considered acceptable – a recent study showed the world’s 100 most popular blogs followed this rule. But if you can’t reach that, just use it as an aim.

    My conclusion from this is that it breaks up the text a little and give the reader a small rest with something visually engaging, before the carry on reading.

    Videos are also great in blog posts to add further information on a topic or to give a quick example.

    Here’s an infographic video on the Picture Superiority effect – for info on image retention too.


    Where possible, give evidence for your statements. This isn’t applicable for all blog posts, but if you’re trying to convince people of an idea and you’re making bold claims, then you need something to back this.

    It doesn’t need to be metric-based, though it helps if some figures and facts relate to your idea. You can also give real-life examples (like a case study) as evidence.

    For example, here’s a quick one from Hubspot this year – “Video remains a key priority for marketers with usage and spend both, overall, increasing slightly throughout 2020, and plans to increase again in the next 12 months..” (Source Hubspot) So if you don’t already, consider a marketing video for your next campaign


    The old guidelines for blogs posts used to be around 300 words minimum. Now, the average blog post should around 700 words minimum. Many of my favourite blogs have posts regularly 1000 words or over.

    Long-form blog content gives readers and Google a better understanding of what you’re about.  A post that is 2000 words plus is genuinely informative and can be a real resource to refer back to.

    You always don’t need to write quite this much, but you can see the trend is for more in-depth knowledge.

    If you’re struggling to reach the target word count, please don’t waffle or use over-complicated words! More research around the topic might help you find additional points or points of view.


    Your blog title and first few lines matter more than you think. They are the first thing viewers see before they even decide to read more, so keep it exciting and relatively short (less than 70 characters).

    Lists with numbers always work well (though the post should reflect this), and don’t be afraid to use strong words to create excitement. ‘How to’ type titles or questions are also popular devices.

    Generally, I have 3-4 attempts at the title before settling on one – it’s worth spending some time on. Think, would I read this post, based only on this title?

    This topic deserves a whole blog in itself, so read this good one from Hubspot – A Simple Formula for Writing Kick-Ass Blog Titles.


    You can link to your relevant pages and pages on other website – it will help boost your page, guiding the viewer.

    But please don’t spam the page and add lots of links that have no relevance! Keep it just to a few.

    Internal Linking

    Here’s a quick example of a Printing company—the example link in the text that is bold and underlined. It would go to a case study that’s related to the post topic. 

    Here’s a recent leaflet print project we did, that demonstrates this example of paper folding and cutting well.

    Adding links allows the viewer to explore further if they want to, and is directly relatable to the blog post. It also boosts SEO if the links are relevant and helpful. 

    Another way of linking is to link to similar blog posts you have written on the same topic.

    Another example

    If you’re interested, you can learn more about designing flyers in our in-depth post How to Create the Perfect Flyer


    External Linking

    Linking to other websites on a similar content will also give your blog post more credibility, just don’t link to a competitor.. and check that the website is genuinely informative and have a high domain rating.

    These links all aid the viewer, and lets them discover more, but interlinking also boosts your site SEO.


    People don’t read online; they merely skim. Many usability studies over the years have shown that people do read very differently online to printed materials. So long paragraphs get entirely missed.

    Use Headings to separate large pieces of content; this is for SEO purposes and accessibility. The title should be H1, then any major subheadings are H2, and lower than that H3, H4 etc – it adds much-needed structure.

    It helps the user to decide what they want to read very quickly.

    As well as short paragraphs wth clear headings, it’s best to keep sentences short – usually under 20-25 words.

    If you’re making a list, then you can use bullet points to aid reading. They catch attention and are often well-read.

    If you want to bring emphasis to particular words or phrases, you can also make them bold.

    These factors allow a user to scan through your post – finding just the parts they are looking for and the main features you want the user to read.

    Next Steps

    If you incorporate these ideas into your future posts, soon enough, you will get the type of results you’re hoping to achieve from your blogging, both from the reader point of view and for SEO purposes. And if you want a hand, to boost your marketing – then just let us know.

  • October 19, 2015

    CHECKLIST: 9 Must Haves For Your Website

    Here is an easy checklist to make sure your website is working for you – follow these 9 steps and you’ll be well on your way to getting more visitors and more enquiries.

    1. Imagery

    Websites with images always look more appealing – and more memorable.

    But don’t fill it with extremely generic stock images, you need images that really relate to your business and your audience.

    Photos of your premises/products / staff are all great, as long as they have been professionally taken! They will have more of an emotional impact on web visitors than generic images of models pretending to work.

    Remember, keep file sizes low otherwise they affect site speed!

    2. Quick Speed

    Google now check your site speed – and it can affect your search rankings.

    A slow website will more than just hinder usability for visitors – if it takes too long, they will simply leave.

    But now you will actually lose rankings, it if continually takes seconds and seconds to load.

    Here the Google page where you can test your site speed

    There are several factors that can affect this, but once you know it’s a problem, your web dev and the web hosting company should be able to help you.

    3. Call to Actions

    To gain more enquiries from your website, you should use Calls-to-Actions (CTA)

    A CTA is basically a button – here is a simple version

    Get a Free Quote

    They make it easy for visitors to enquire – a button is always more enticing to click that just a text link.

    If you use an image CTA, you can add more information and let them know why they should click – these are used to for any download materials you offer, not just direct enquiries.

    Here’s an example of a CTA from Studio Rossiter

    White Paper CTA Download Example

    4. Easy Navigation

    When a website gets older, and you keeping adding more and more pages, the navigation can get quite tricky – trying to squeeze everything in – and it is no longer helpful to the user.

    Make sure the navigation is nice and simple.

    Visitors need to know where they are, how to access other parts of the site and always – how to contact / or find the cart if you’re providing e-commerce.

    5. Large Text

    More and more computer monitors are getting bigger – so where standard website text used to be size 10 -11 – it’s now better to have a 14 or above!

    The text should be able to update, depending on the screen size – so on a mobile, it needs to be substantially bigger. It gives the reader maximum readability on a variety of screen sizes.

    6. Responsiveness

    You’ve heard it before – but it’s so important – your website must display well on a variety of devices. Otherwise, you will lose visitors as quickly as they came.

    It’s not just for visitors being able to read and navigate your site well. Again, Google will reduce your search rankings if your site is not mobile-friendly – so make it a top priority!

    7. Great Content

    We know that online people only skim read online – so the need for well written, clear, and well-formatted content is imperative.

    It needs to be specific and relevant, and concise – and kept up to date.

    Large paragraphs won’t be read, so keep to bullet points, lots of headings and short sentences – that’ll make it easier for visitors to find what they want to read about.

    8. A Blog

    To boost your website’s prominence on the web, and to give returning visitors something new – a regularly updated, expertly written blog is a great idea.

    It also lets Google know you’re an expert on your subject and that you update the site regularly – which is good!

    What should you write about? You can feature testimonials or reviews, any related industry news, top tips, new ideas and more – get creative!

    9. SEO

    SEO (Search Engine Optimisation) will help your website to be found online. Often it’s worth bringing in an expert to make sure this is done properly, but there are a few small things you can do.

    Start by researching relevant keywords, and making sure your site includes them. Make sure every page has a proper Meta Title and Description. Make sure all images have Alt Tags.

    There is a great Beginners Guide to SEO here by MOZ – this will give you a good idea of where to start!

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  • October 12, 2015

    A Quick Beginner’s Guide to Local Online Marketing

    A Quick Beginner’s Guide to Local Online Marketing

    For a lot of local businesses, you rely on word of mouth and referrals – which can do wonders if you get known.

    But what if you want to expand further than that?  How do you make sure potential local customers can find you online?


    Make sure your website is really functioning well – it needs to look modern and be full of up to date information.

    Paying someone to build it once 4 years ago and then leaving it alone will simply not do any more.

    Particularly, it needs to be optimised for mobile users, as more and more people are searching on the go. A new Google Study showed that 50% of mobile users are most likely to visit after conducting a local search – you can read this in depth study about local and mobile search here

    So make sure your address is prominent, so they can come to find you – this sounds obvious, but sometimes it’s overlooked, and can be tricky to find!

    Keeping an active blog is also integral, as you’re constantly letting search engines know that your site is a great source of new expert information on your company’s industry – and so in turn, you get more traffic.

    Google Places

    If you haven’t already, add your business to Google Places.

    For any location-based searches in Google, for example “hairdressers Wigan”, Google maps results still appear at the top of the listings, before any website listings.

    It’s also an opportunity to get Reviews – which (if good!) boost your credibility – they appear very prominently in the search results too. So if you know someone has received great service, ask them to drop you a quick review. 

    It’s important to make sure you’re not missing here. It’s free to add for your business and is quite straightforward.

    Social Media

    As a small business, it can seem like quite a lot of hassle to keep posting on social media platforms, but the truth is, that’s where your potential customers are!

    There were over 1 Billion users on Facebook last week, so get active on social!

    You can post a variety of things, not just special deals – think about what your audience would also be interested in (it doesn’t always have to be about yourself).

    A few times a week should be enough to start with and be sure to include any good photos or videos, as they always get more views.

    You also need to make sure your profile is fully filled out and has all your address contact details, opening times, phone number etc on.

    The more visual content you post generally, the better you will show in the algorithm, – so think photos of your premises, products, graphics with offers.

    Business Listing Websites

    Add yourself to any local business listing websites – for any reasonably sized town there are usually a few free sites where you can add your company details. This is just a small step, but you want to cover every option.

    There are a few UK wide sites include Yelp, Thompson and Free Index.


    Some people dread doing this, but get to know other local business in the area if you don’t already.

    Local connections, whether online or offline can be invaluable – you never know when something pops up and you’ve been recommended by someone local to you for the job.

    A good place to find and connect with other local businesses/people is Twitter or on facebook groups.


    Sponsoring local events is always a good way to get your name known to the local community. As there’s the build-up promotion online as well as the printed material etc on the actual day.

    However, before you hand out any money, find out exactly how big the event is, what their target market is likely to be, and whether you’ll be added to their website as part of the deal  (which is a big plus).

    This research will ensure that your business gets seen by the right kind of people and not time wasters who won’t need your services.

    Hopefully, these ideas will give you a quick taster of the work that needs to be done to ensure you reach full potential with your local online marketing.

    If you need a helping hand or have any questions, please let us know.

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