Often when customers come to us with an animated video brief for their business or organisation, they may not have seen many design styles or even have strong ideas about the look – with just their website for style reference. We see this in our studio all the time.
And they may have only seen their competitor’s video productions, which isn’t always the best starting point if you want to differentiate!
But, did you know that different styles of illustration and design for animation can have a significant impact on the audience, and you can use it strategically to make them feel a certain way towards your company or product?
If you’re not sure what animation design style you’re after, this is fine; as an animated video company it’s our job to find the right look that works for you!
Here are a few common styles you’ll come across, with examples, we’ll explain where they are most suitable, what the general cost implication is, and why you might use them in your marketing videos.