Custom video production offers a unique opportunity to showcase your brand’s personality and values. Using visually stunning and exciting video, you can connect with your audience on a deeper level and leave a lasting impression.
What is Custom Video Production?
Unlike off-the-shelf explainer videos, for example, videos made with automated software or AI, or videos created using a DIY approach in-house, custom video production from a professional video studio produces content tailored precisely to your brand, message, and target audience.
A video studio or agency will collaborate with you, using their professional skills and methodology, to create a perfectly tailored video that reflects your organisation’s style, whether it’s an animated video or filmed production. Every frame will be custom-made for you.
We’ve seen the progress AI is making worldwide, which is astonishing and helpful at times. There’s also the rise of AI in video production, especially scripts and storyboarding. While it can be helpful for content ideation, the words it generates are still quite repetitious, flowery, waffling, and overused (I am personally fed up with the word ‘compelling’ and ‘crafting’ right now).
AI footage can be samey in feel, and illustration is often limited and can change from scene to scene in style, so visually, it may look less relevant and more challenging to follow the story. It can also become very generic and repetitive. You lose your uniqueness when you ask Ai to do it all.
There are also stock sites, DIY video sites, etc., but then you are sharing those assets with half the world, and it’s not unique to you at all, either; it’s also harder to find content that is fully relevant and not cheesy as hell, if we’re being perfectly honest. A professional studio can often still work with these stock elements when filming isn’t possible to add differentiation.
Benefits of Custom Video Production
There are a few good reasons why you’d opt for a bespoke video. Importantly, a custom video showcases your brand’s unique personality and values.
Strengthen Your Brand
With bespoke video production, starting with a human-made script that speaks for you ensures the language is concise, appropriate, and emotive where it needs to be. It can be adapted more easily to new ideas/amendments and is also much more unique than auto-generated content. The story will be much more unique to you.
This is true whether you’re thinking about an explainer video, perhaps to explain a process or a service your charity offers, or live-action filming, for example, an about us with colleagues.
Working with an experienced video designer to illustrate any animation or graphic design style sequences ensures that the video stays on brand or in line with the campaign. Using any design elements, colours, fonts, and logos and paying attention to layout and composition from scene to scene will ensure the video has the desired effect. They should be an expert in visual communication.
Any content filmed for your custom video production will be done with professional equipment, an experienced operator, and a director. High-quality audio and visuals will be captured, working to a set shoot list and pre-production plan so that the message is clear and the footage reflects your expertise, whether it’s amazing facilities and venue or your people values and personality – or both. Camera crews are hardworking; they won’t rest until it’s perfect!
Then, a skilled editor will take all the footage, following the storyboard and pre-production plans, and use their experience and skills to turn it into a story that brings joy, trustworthiness, and empathy to your organisation.
A high-quality, well-branded video can help you create a deeper connection with your audience and build a strong brand identity. Strong branding is proven to create a more positive impression on audiences, and this should always be reflected in your video content, even if it’s just a case of the choice of caption font or use of colours.
You may want a unique filming approach that becomes a series, such as a sofa series or an ‘Ask the boss this’ type of series. Whatever you do, you want to be instantly recognisable as you. Even if you follow a trend (which can be very beneficial for reaching new audiences on socials) you can always put your spin on it and keep it looking on brand. Filming a batch of these videos in one go as a series can be a good way to keep the same look and save on filming costs.
Benefit from Expert Collaboration
Working with a professional video production team gives you access to their expertise and creativity. They usually have a robust methodology that allows you to see the video production throughout the various stages so that you can view and approve it.
You’d see the script, written treatment and art direction, initial illustrated designs, a complete storyboard, and any voiceover samples, followed by the final edit. This allows you to refine the video as you go along and ensure it’s in keeping with your vision. An off-the-shelf service wouldn’t offer much collaboration or opportunities for feedback, so you’d be much more limited in the result.
Saving Your Time
A third of marketers say they have yet to use video production due to a lack of time. and a standard software-made production, or attempting to film and edit a video in-house, will be pretty labour-intensive for you, especially if it’s not turning out as expected and you haven’t had sufficient training or software and equipment.
Importantly, custom video production takes little of your time. If you can commit to reviewing a few key stages, you can spend the rest of the time on your actual work. This allows you to deliver more value to your organisation, work on your speciality, and know that the video is in professional hands.
Working with a studio can help bring your vision to life, create a video that exceeds your expectations, and leave you feeling like you’ve had your say throughout—without you doing all the hard work.
Boost Engagement
Bespoke videos are more likely to capture and hold viewer attention, as they’ve been created by a video production specialist rather than arbitrary software churning out the same repetitious content to a set template. One size does not fit all when it comes to video, representing you in the best way it can.
The specialist team working on your video will consider your buyer persona, strategy, and the platform at hand throughout the entire production so that the content truly speaks to your audience. This professional content alongside consistent posting of all kinds of media on social media platforms (can be mixed with UGC) This means they’re more likely to engage, share, and remember your brand.
Improve Your Return on Investment
While the initial cost for a custom video might be higher, the long-term rewards can be substantial. If you set clear objectives and measure impressions, views, engagement and more, you can analyse the ROI and get a clear picture of what is working. By creating highly targeted content, you can increase conversions, sales, and customer loyalty.
Usually, a video production company will also offer different quality levels based on your budget so that you can have flexibility on the cost while still getting a bespoke service – making it more affordable. For example, a simpler drawing style, including or excluding animated characters, 3D animation, filming at several locations or just 1, filming in a studio or a chosen location, using actors. These elements are all completely customisable with each production to balance your budget and vision.
Gain a Competitive Edge
Standing out in a crowded marketplace is essential. A custom video helps you differentiate your business from competitors and establish yourself as a leader in your industry. The designs that are created and any video footage will be uniquely you rather than the same stock assets you see everywhere.
Versatility
Businesses and organisations can use custom videos across multiple platforms, including social media, websites, meetings, and email marketing. This maximises their investment and expands their reach.
Working with a studio means you can also have alternative versions. For example, you can have a longer-form landscape video for your website and in-person meetings. Then, the video production company can create a shorter vertical version to increase engagement on social media.
You may also need the video localised into other languages for a wider reach. In this case, the video company translates all on-screen captions and the voiceover, records them, and edits them seamlessly so that the video looks native to each language—creating a better viewing experience for non-English-speaking viewers. This attention to detail in localisation shows consideration and care for the audience.
Conclusion
Investing in custom video production for your business or organisation is a strategic decision that can significantly benefit your business. Working with a video studio to create bespoke and engaging content can build a stronger brand, connect with your audience, and improve results.
Consider partnering with a custom video production service like Digital Finch to create a film that leaves a lasting impression. Contact us today
