Here, we’ll explore the signs that indicate hiring a professional video production company might be the right move for your business. From a lack of time for video creation to the need for consistent branding, we’ll cover it all.
You don’t have any videos
This is the most important reason. You’re missing out if you don’t have any marketing video content for your organisation. Year on year, almost every metric shows a positive ROI and increased awareness and engagement from video production for companies and charitable organisations, whether it’s for their website, meetings, or social media.
It’s taking ages to finish videos in house
If you’re taking a DIY approach to video production, this can be great for consistency in posting online, especially for social media. But if the videos take too long to create in house and you’re being pulled away from your regular job, balancing it all starts to get tricky. Especially if you’ve not had much training, so you’re learning as you go using online tutorials to figure out what to do. Creating videos like explainer videos is generally considered a specialised skill that takes years to learn.
This is when you need to start outsourcing some of the video creation work to let you focus on your real job and bring greater value to your company. An experienced video production company will save you time (and therefore money), by sharing progress with you when it’s necessary for your input and ideas and then using their high-level equipment and expertise to do the rest.
They’re not getting the traction you need
If you’re releasing a video (s) but they’re not getting much uplift online, whether it’s lack of views, engagement or enquiries, it’s worth considering a different approach to avoid wasting your time. A video company can review your existing video content, analyse where it’s been posted, learn about your target audience, listen to your ideas, and interpret them. Using all this info, along with their skills and experience, to help you figure out a better way to engage viewers with your video content, whether it’s through better scripting, more excitement, or better-quality visuals.
Your branding and company voice aren’t consistent in video content
If your video content has a range of video filming or design styles and different vibes overall, it can be confusing for your audience. You want to be recognisable right off the bat and leave a positive impression. Professional video content that is well branded also shows that you value yourself and will set you apart, especially if you’re a smaller company. Often, local competitors have minimal to zero professional branding in place – even though it’s positive for your business and branding does influence customer decisions. A professional video series with a consistent look and feel will help people instantly know it’s you and help influence customer decisions.
You have a complex offering
Commerce can be easier because there’s something tangible to see, so creating your own content with photos and videos can be easier. For example, if you’re selling clothing or another physical product. However, if you’re in tech, finance or other services, it can sometimes take some work to explain your offering concisely and tangibly, showing the benefits quickly and in an exciting way. If you have nothing to film, you may run out of ideas or be using the same old visuals. This is where an explainer animation may help: a short animated video that focuses on the benefits, not features and doesn’t always have to be so formal. These kinds of animations can also be helpful in a medical or healthcare setting, for example, as patient information videos, so that the information is concise and anotated diagrams can be mixed with bigger animated scenes to give a full picture.
You need to gain empathy from viewers
A professional video production company can use its experience and storytelling expertise to help create emotionally impactful videos – compelling people into action. For example, a company could create a case study or testimonial series of filmed videos for your business or non-profit organisation. They’ll come to your premises (or wherever you want) and a director will delicately interview staff or service users to create impactful story. Or a studio can create a bespoke animation that really pulls at the heartstrings while safeguarding individuals and making the story wider.
You want to make existing content work harder
You may have some video content from an old video shoot, some UGC (footage shot on phones), or some existing photos. A video company can review your raw content and easily create different edits or animations, figuring out ways to make it work harder and get more for your money.
Quick tips for finding and hiring a professional video production company
Now you’ve realised that you need some professional help with your videos. You can search locally for a production company; this may be easier if you need a lot of filming on a regular basis. However, if you think a one-off video shoot covering a bank of content will do, you can expand your horizons. If you need animation, the studio can be based almost anywhere in the world, but close time zones help.
Ask yourself (and them) lots of questions. Look at the quality of their work, do you like the style? Can you see it working for you? Their website should have a range of services, so you can see if they have samples in a similar field or sector, meaning they have experience with your content and kind of video message. Do they seem transparent? Often, a call or quick meeting will help to see if you like the people too, as this is a relationship, and a friendly face also makes a big difference to the project workflow.
If you have read any of these points and thought, “Oh no, that’s us!” Don’t worry. Just get in touch and see how we can help transform your video content online with our professional video production services. You can learn a lot from a quick 10-minute discovery call.
