Homeless Link, a UK-based charity aimed at helping organisations and people experiencing homeless came to us for an explainer video to promote and explain their new Strengths-Based Approach. This approach has found that 4 key elements can focus on the positive qualities people have, allowing them to define and direct their own support.
The video needed to be easy to understand, empathetic and approachable. We created it with their new dynamic branding look and brand style characters. We used a road as a theme throughout the video, showing Jade’s (Our main character) progress and the obstacles and help that she encounters.
To create a easy to understand explainer video for new approach to help people experiencing homelessness
“I want to start by saying what a great job you’ve done with the animation. All the feedback has been really positive. Overall we feel like your visual ideas and the quality of the animation have really brought the whole concept to life in a really warm and engaging way, so thanks for all your work on it. Wow! I love it. Really fresh and simple, and really effective in conveying its message. And I think the brand looks great throughout!”
Scope of Work
Concept & Art Direction
Design & Illustration
Character Design, Rigging & Animation
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