Making Spend Matter

As part of Urbact Network, Preston City Council came to us for a mini-series of 2 animated explainer videos. They wanted to explain the process of city procurement simply and quickly to fit in with their campaign #MakingSpendMatter
We needed to show how it affects our everyday lives and why good procurement is essential and can shape a city’s future.

We created a story of a fictional city to show how city councils and governments can use procurement to invest in themselves and generate wealth from within.

Using a joyful, modern illustration style, animated characters and a dynamic pace, we turned this relatively unknown technical subject into a fun story – helping the audience to understand and relate to the topic. We also created subtitles for a number of European languages.


Explaining a complex topic using explainer video, with a fun illustration style and simple language

  • Client

    Preston City Council

  • Video Type

    Explainer Video Series

What goes on behind the scenes in your city?

Scope of Work

Script Development
Concept & Art Direction
Written Treatment
Design & Illustration
Character Design, Rigging & Animation
Sound Design
Post Production
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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.