March 30, 2017

9 Tips for Finding a Video Freelancer you can trust

As an agency or studio, hiring a loyal video freelancer is a great way to expand business capacity and add skillsets to your team at a low cost.

 

When you do find a good freelancer, or freelance team, it can seriously boost your game. Having someone you can really trust to deliver high quality video or design work, without the hassle of paying for their downtime is invaluable.

 

There are so many highly competent, talented video contractors, who know the business inside out – so how do you find the right one for you?

 

Here are 9 tips for finding a freelancer you can really trust to help grow your business

1. Get recommendations from other agencies or studios you know

Word of mouth is still a great way of finding good people. Ask people you trust, to see who they trust. This is the best place to start if you’re unsure.

2. Put your job on a specialist video / design job site

This is a good start, as it weeds out more of the non professionals straight away. Often when adding a job to a generic site, especially one with no login for freelancers, you will receive so many replies of such varying quality, it can be daunting to go through them all to get rid of those who are not suitable. Picking a website like motionographer, filmandtvpro, or ifyoucouldjobs will give you a better calibre of applicants. 

3. Look at a number of previous jobs

Go much further than just the 2-3 videos they send upon applications, you’re looking for consistent quality. If you have a quick look at up to 10 (maybe more!) videos, you can see if the quality drops and they don’t always have the standard you need. And you know with that many videos, they are working regularly. This will also help you gauge properly if their style suits your needs.

4. Find out what role they played in each video

Often a contractor will only have been involved in 1 part of a video, for example – they did the motion design or just the animation. If it’s not obvious from any accompanying text (which it really should be), ask them what they did. You don’t want to hire someone you think does animation and design, but you find out they’ve exaggerated their animation capabilities.

5. Speak to their previous clients

If you have found someone who is potentially good fit, they wont mind if you request to speak to a previous client. Ask them about the full process end to end. Were they easily contactable? Did they deliver on time? Were there any unexpected costs? Did anything go really well / or badly? Did they work on more than 1 production?

6. Locality doesn’t matter

Initially you may be looking for someone to come into your studio, or at least be quite close. But this isn’t always necessary. Local can be often be very expensive , or not high enough quality. For example, freelancers in London can be more expensive, purely because of where they are.

As long as the timezone isn’t too different – say less than 7 hours – you can have clear remote working relationships. You really don’t need to stay within your country, though you may feel more comfortable. Some of our best clients are based in the USA, we have a great communication, simply with skype and email.

7. Have an introductory meeting

You may be in a rush to get work done – so there’s no time for an intro. But a short meeting just to introduce both yourselves is vital to start gaining trust in the relationship, it only takes 20-30 mins to have a good chat and judge if they’d be a good fit for you, and vice versa.
This can be in person or using a video chat online does fine these days too. It will allow you fully gauge what they’re like – are they approachable, do they seem honest? These qualities are just as important as their work.

8. Collect a list

When a big video production comes in and you have to pull out all the stops. You need a handy list of good animators or designers you can turn to for quick reliable turnaround – so you don’t waste essential time.

So, if someone writes to you – they have a great portfolio, the price is reasonable and they seem capable, but it’s not the right moment, find some way of saving their email or contact details. you’ll thank yourself later when you’re in a rush!

9. Plan your jobs / specifications well

Once you’ve decided to hire a freelancer for job – they need a solid brief. Freelancers are usually smart, and intuitive – it comes with the turf. But they need a good clear plan to work to, if you leave it too vague and they get the wrong idea – you’ve all wasted your time when the client isn’t happy.

 

Give them as much guidance as you can to begin with, the initial briefing with any job is very important. They will use all that going forward. It’s often a good idea to go through the script or storyboard, and make sure each section makes sense. 

These days it is so easy to find a freelancer online, so go ahead! These tips should help you sort through and find the perfect match for your company. And if you need a hand in your studio – give us a shout! We work for some great video and marketing agencies world wide.

Contact

Email: harry [at] digitalfinch.co.uk
Phone: 0161 818 2120
Location: Wigan, UK

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