Outside of video production, you don’t hear about the term’ Post Production’ very often. But it’s a vital part of video making and is one of the most noticeable aspects for the end-user, who is usually a potential customer.
As a potential video buyer, you need to be aware of post-production when specifying a production company to make a video for your business.
Postproduction in video involves all the final touches—fine-tuning editing, colourising and domesticating, captioning, transitions, music, sound effects, and animated graphics.
A final video can be ‘okay’ with limited post-production—maybe just a few quickly done captions—and it’ll gain some acceptance. You’ll often see these kind of quick videos on social media. But will it achieve a good ROI? Will it wow people who watch it? Will it make your company or non profit organisation look impressive?
If you see a professionally made video (not a DIY production), it should include several of these polished features—and the final video will be much better for it!
Here are a few quick visual examples from a recent video to show post-production’s impact on a video.
The original professionally filmed footage is usually fine – it’s not awful. But the added colour, graphics, light and captions bring it to life:
And for a bit of fun, here is the full impact and potential of full post-production and visual effects on a massive scale!
Next time you’re thinking about a promotional video for your company, look at the post-production quality of the video samples offered.
Do they make any real effort after filming and basic editing? Or is the footage not coloured well, balanced well, and generally not considered?
Could there be more additional graphics to support the most powerful statements and aid memory?
To see examples of post production in corporate and marketing videos, head to our video production page.
