Here are some ideas and practical tips to help you make sure that everyone who needs to know, knows about what you’re planning!
Write a press release – Keep it no more than 1 page. It needs to be descriptive, with all the main details, but not boring please!
Send the press release out to local and related magazines and newspapers along with a photo or event logo for them to publish.
Run a small contest that asks users to like and comment on a post on facebook or use a hashtag if on twitter to get your name out.
Produce 1 or 2 promo videos to let people know very quickly what to expect – it creates a big impression.
Follow related people on Twitter. Generally the more people you follow, the more will follow back, so if it’s a gig, then follow music lovers in the area, gig promoters, music news, bands etc.
Get in touch with any local bloggers who are related to your industry – eg fashion or dance – ask them to come along and cover the event.
Make sure your website has a very easy to find tickets page, and that the home page is written and designed for guests, and not just gaining staff.
Keep blogging on your website with the latest news – not only is it good for guests – but it’s good for Google (Google will see you have an active site and push your further up the rankings).
Ask any speakers / performers to write a short guest post about their involvement or themselves for your blog.
If your performers or speakers are not big on writing, then do an interview with them – and post the transcription as a blog post instead.
Email your subscriber list – you can do this once per month before the event, as long as you have interesting news for them and don’t spam them too often!
Produce lots of graphics – for use on the website and social media. Of course you need the main poster, logo and leaflets, but it’s also good to have supporting graphics to post on social media, for example announcement of news or a ticket promotion.
Don’t make the graphics yourself, even if the event if fantastically organised – amateur design will make you look bad and can put people off.
Get some photos taken for online use – eg behind the scenes / the venues / the staff / any pre show activities that look interesting. Social posts with images get way more views and clicks.
Get leaflets printed and distributed around town – get as much help as you can with this (it’s a tiring job)!
Ask to put posters in local shops / cafes.
Track down any related online forums that would be ok with you posting there about your event.
On the day of the event, get some staff / volunteers outside the venue and around the local with leaflets.
During the event, keep posting on social media with updates of what’s happening to generate excitement throughout the day.
Make sure you photograph and video the event – for post event promotion.
Produce a post event press release – recap what happened and send (along with a few great photos) to any press / news who are interested to posting the review.
Produce a general promo video from the footage captured on the day – it’ll be invaluable for any new events you hold in the future.