Reasons to use Video for Your Charity

The are many reasons why charities and non profits benefit from video content. Here are a few tops reasons why you should use video for your charity.

Raise awarenes

Videos are a top way to raise awareness for your charity or organisation. And show your mission and goals and the impact of your work – shows your authentic self. You can do this with a mix of UGC (user-generated content), smartphone videos, for example by going live, and professionally created videos. 

Charity Video – Homeless Link
Video by Digital Finch 

Video is more personable

Text can be dull, and online, it’s very often skimmed, so it’s not even read properly. Video gives a proper face to your organisation, whether it’s an animated character or a filmed video production. It creates that personal connection and empathy that is vital for charities to suceed.

Videos get shared

Videos are so easy to share; for example social videos get 12 times more shares than text and images combined. 

Bloody Good Period ‘Typically’
Video by Anna Ginsburg
Greenpeace – Wasteminster
Video by Studio Birthplace

Video brings emotion

I don’t know about you, but I’ve definitely shed a little tear watching inspirational videos online. When you know you are changing lives with your non-profit, you can’t help but bring that emotion to a video audience and make an impact on them.

Video makes you memorable

Video is considered the most memorable content across every age group, and viewers remember up to 95% of the content, compared to just 10% of text.

They can help with fundraising

Fundraising campaigns with videos tend to do better! Funding campaigns that incorporate video receive 4x more funding than campaigns that don’t, according to Indiegogo. This kind of fundraising video differs from a general campaign or introduction; you can be specific on what you need to inspire action, and don’t be shy to say how much you need!

Red Cross Donation Drive

Young people want video

Younger people and Millenials are more likely to be socially conscious and want to support charities. And young people want video. Just 22% of young consumers want emails from brands example, they prefer to see more social media content like video.

Videos are multi-purpose

Often organisations will use videos right across their social media and website. You can make short versions of a longer video that work well as quick snippets, for example, some edited key sentences from a longer volunteer case study video on Instagram or TikTok.

illo x — Regenerative Food Systems | Episode #4
Video by Illo 
Cancer Research UK ‘Moments’
Video by Rogue Films

Convey a sensitive message

Sometimes you may want to film people who benefit from your services, but this can be tricky if it’s a sensitive subject, and they may not want to be on camera. This is where animation can come in, to say the powerful words that speak from the heart, but anonymise the speaker.

It doesn’t need to be expensive

This might sound funny coming from a video production company, but you don’t need to always use professional services to create your videos, a blended approach can work great. The story is important, but it can bring authenticity if you get your smartphone out and speak directly to your audience. This type of consistent and quick video content, mixed with a high production value videos works well.[/vc_columnumn_text]

People want more

Year by year, people are watching more online video content. Studies show that 54% of consumers want to see more video content from brands or businesses they support.

A variety of video options for charities

Year by year, people are watching more online video content. Studies show that 54% of consumers want to see more video content from brands or businesses they support.

Coram Beanstalk
Video by Digital Finch

So there are just some quick video ideas to think about. This list isn’t exhaustive, but it should help you start you on the way to using video to help promote your charity and raise awareness.

If you’re looking for a video for your charity, don’t hesitate to get in touch with us. To see some examples of our videos for charities and non-profits, head to our charity video production page

Sources Hubspot, Reason Digital, Invideo , Charity Comms