The use of animation or motion graphics is a great tool in documentary style videos, or those with a strong message to tell. It ables us to show sensitive subjects without filming and putting anyone at risk at being shown. This is quite often the case with videos produced for a cause, they can be tough to film because of the strong content of the video, or because of geographical / legal restrictions.

Animation gets over this hurdle, and can explain complex and difficult concepts easily, simplifying them for a global audience to comprehend and want to take action. And shown below, you can still tell a strong heartfelt message with just moving images.

Here’s a round up of some of the best recent animations for causes and charities, highlighting some of the major issues to be addressed worldwide.

You can see that although there are similarities between the videos, there are many different ways to approach this kind of heavy hitting animation.

A more hand drawn or hand crafted approach can bring motion graphics video away from a very corporate look, which often isn’t appropiate or relatable for videos for a cause. So video design is quite important here. While a voiceover from someone directly involved (where possible) can also invoke a lot of emotion in the story and boost the message. There are so many options, it all depends on the content, and who you’re aiming at to watch it.

If you’re a charity, or you want us to tell your message for a good cause with animation, we’d love to help you.