The use of animation or motion graphics is an excellent tool in documentary-style videos, or those with a strong message to tell.
Animated video enables us to show and explain sensitive subjects, without filming and putting anyone vulnerable at risk at being shown.
This is quite often the case with videos produced for a charity. They can be tough to film because of the strong content of the video, or because of geographical / legal restrictions.
Animation gets over this hurdle and can explain complex and challenging concepts easily, simplifying them for a global audience to comprehend and want to take action. And shown below, you can still tell a strong heartfelt message with just moving images.
Here’s a round-up of some of the best recent animations for causes and charities, highlighting some of the significant issues to be addressed worldwide.