• November 26, 2015

    What Makes a Good Poster Design?

    A great poster can make a real difference to your company or event’s credibility. Bad or just low-quality design, while often cheaper – reflects poorly on your business – which reflects in your ROI.

    The primary purpose of a poster is communication.

    So above all, make sure it sends out the right message, and in the right tone.
    Here’s a quick breakdown of the main components for a well-designed poster that visually communicates and is impactful.


    It’s important to have a good visual balance – so that the image is not overcrowded (resulting in none of the information being taken in)

    As with traditional art, you need a strong sense of composition – and visual hierarchy – you want the viewer to look at the heading, look at any images, and read the smaller text.

    So you need to guide them through this process – and make sure the text and images lead towards each other and aren’t fighting.

    But importantly – you want just 1 focal point. Pick 1 central point – image or text that you want to be the focal point – you can’t have all corners of the poster fighting for attention!

    Otherwise, it’ll be a mess and no one will look in the right order, or remember the info.

    If you need to – then use a grid in the design process – this will help you to keep everything aligned.

    This example has great composition – everything is focused towards the mic and below – so it’s easy to follow and read all the info.

    What Makes Good Poster Design - Telegramme

    Image from Telegramme

    Typography and Text

    Limit text – think about how much someone can remember – so limit the details
    provide a link for people who want to find out more.

    If you’re not great with words – get someone who is to help make it more concise – there’s nothing worse than rambly text on a poster, with numerous messages.

    You can mix type fonts – which if done well can make it very interesting to look at (don’t go overboard!). But they need to have the same tone and go well together.

    Keep fonts legible and fairly bold – ( this’ll help the poster to be read from a distance – 5 feet +)

    and Please don’t use Curlz MT for the main body text.

    Here’s a nice example – where they’ve created the whole design from the typography. Because it’s a lot of text, it’s very simple in its approach, which has worked really well.

    What Makes a Good Poster Design - Tank Jazz Poster

    Image from Tank Design

    White space

    White space is just negative space – ie not filled up with text or imagery.

    White space is a key component of great design. Just because you have a whole piece of paper it doesn’t mean it needs to be all filled up.

    Not only does it make it more aesthetically pleasing, but it can aid readability and comprehension.

    It’s not just adding space around the text or imagery, but even small areas of white space, ie between sentences can make a big difference to legibility.

    Non-designers have the urge sometimes to make use of all ALL the space on a poster, but it will only detract from the message!

    This example is very simple – but space and emptiness really bring attention to the main focus of the posters.

    What makes a good poster design? Studio Hands Flow

    Image from Studio Hands


    Photos do work well on posters – and can have a great impact.

    But they need to go perfectly in sync with the message at hand. Generic stock style photos generally will not do for something this large scale.

    So it’s best to have a photoshoot / get photos for this specific purpose (and mobile phone pics will not do sorry!).

    Designing a poster is a great excuse to be really creative with imagery – as you can be more unconventional than with a brochure, for example.

    This example uses just one image – but it fits perfectly and brings a real dynamism to the design.

    What Makes a Good Poster Design? Diana Dubina

    Image from Diana Dubin


    Use strong colours if it’s going to be printed – especially by a poor printer – everything washes away.

    Although I would recommend getting anything printed properly of course and on good quality paper.

    Imagine that your poster is on a wall surrounded by others of posters – you want it to stand out, and the colour is a great way to do this,

    This doesn’t mean you should use every colour – usually, you would stick to a theme of 4 colours at the most to start with.

    They can be complementary – ie all shades of blue, or contrasting – so an orange and blue together. It’s best to come up with a palette for limited colours before you start so everything co-ordinates.

    Here are 2 websites withs lots of set palettes to give you ideas on colour schemes that go well together – http://www.colourlovers.com and https://color.adobe.com

    Even though this example seems to be random and multicoloured, they’ve still limited the palette. So it’s colourful, and a mixed, but they’ve kept to just 3 colours – which works fantastically.

    What Makes a Good Poster Design - Sprectrum

    Image from Spectrum



    Remember that while your design may look good, it might not be the best possible communication for your audience – it needs to relate.

    The design and tone of the poster will look very different if you’re communicating to business people or communicating with teen gig-goers, or to children.

    Keep the tone of the poster (which includes text language, font, colour and image style ) relevant for the audience. If you keep the audience in mind from the beginning, and think, ‘does this appeal to them?’ that’s a great start.

    This is a poster aimed children, and the tone is perfect, it’s playful, clear and the info text is short enough and simple enough for a child to comprehend quickly.

    Image from Ninette Saraswati


    Hopefully, you now have a good understanding of the basic principles for good poster design, and the basics of visual communication.

    So, next time you’re designing a poster, keep these factors in mind.

    Composition and visual hierarchy 
    Typography & Text

    If you want any help with design, just send us a message.  

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  • November 12, 2015

    11 Best Blogs To Follow About Marketing

    11 Best Blogs To Follow About Marketing

    If you’re a Marketer, and you want to stay on top of the latest techniques and learn best practice – here are some great, well written, frequently updated and informative blogs.

    Here, I’ve given a mixture of theory and practical ideas covering a wide of different areas within marketing.


    Hubspot is a good allrounder for Marketers – they post at least once per day!

    Really practical advice for all levels of knowledge.



    This blog is great for Social Media Marketing posts. They regularly post a mixture of case studies, tools and trends.


    Neil Patel – quick sprout

    This guy knows it all. the blog is full of really in-depth informative posts about web marketing, content marketing, SEO and getting your website seen.



    This blog is more about the SEO side of things – which is equally important when we’re talking about business online. Moz is the go-to people for SEO advice.



    This blog focuses on Video Marketing – very insightful and great for the video production niche. They cover all aspects of making video, sharing it and measuring its performance.



    The Adobe Digital Marketing blog is quite varied – and focuses on visual and content marketing. A good combination of marketing, and design and usability.


    Marketing Donut

    A nice concise marketing blog with good key takeaways and easy to follow advice.


    Think With Google

    Showing studies on interaction with website and user insights. Great data to have when planning your own strategy.


    Content Marketing Institute

    Does what it says on the tin – they are all about Content Marketing. A huge amount of resources for those interested in delving into Content Marketing.



    Another good all-rounder, but quite different – and very much data and statistics based. It also covers e-commerce well.


    Tubular Labs

    Another highly established Video marketing blog – but often more about Marketing with Youtube. And more recently covering video and social media.


    Hopefully, this should give you a good pile of business marketing reading material. 
    If you have a blog that you like to keep up with, that I’ve not included here, please let me know!


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  • November 3, 2015

    How to Write a Business Blog Post that Gets Read

    It’s frustrating when you put time and effort into a blog, and it hardly gets seen and read – or even worse – if you don’t even know where to start when it comes to blogging for your business.

    Here are some practical tips to increase your blog viewings to get more of the right people reading it, and get it found in search engines.


    Buyer Persona

    Think about who buys from you – you’re not writing for yourself, you’re writing for them!

    Having a clear idea of your buyer persona gives you a goal.

    What is their job? What is a typical day? What are their challenges? What blogs do they read? What social networks do they use? How old are they?

    Hopefully, this kind of thinking will get you into their mindset.


    The other ‘person’ you’re writing for is Google, so having a keyword in mind and keeping that as a goal will keep your writing in line with good SEO practises.

    You don’t want to keyword stuff, but you want to make sure the keyword (s) in mind has traffic volume, and the right kind of traffic. You may also want to research similar words.

    Winning Blog Post Topics - from Ahrefs

    This graphic from ahrefs sums it up pretty well!

    It’s not all about you

    So now you’ll realise they don’t always want to read about your product or service.

    They may be interested in it, but posts just full of special offers are only interesting to those who are already considering your business.

    It would help if you appealed to those who don’t even fully know about you yet. What else would they be interested in? Do you have any insight into the industry or related issues?

    This kind of wider content also tells Google that you are an expert in the field.

    For example, if you own a Kitchen company, you can post about top recipes for the season, new fashion styles, coordinating the right colours, and tips for picking the suitable taps/chairs.

    The list is endless, and none of it needs to be directly about your company.

    It provides useful or interesting info to your potential buyer, so the benefit is two-fold.

    It shows you are an expert in the field, making you an industry leader – which boosts credibility. And regular blogging on these expert topics also makes you more likely to be found by search engines. Win-win!

    Types of posts

    There are many ways to approach a blog post once you have a topic.  Her are few a quick format ideas

    A Case Study

    Have you completed a project that would make a great case study, write about it. It will give prospective clients a real insight into what it’s like to work with you, and they can see the results.

    A Free Offering

    If you offer something for free, it needs to be genuinely helpful

    List Post

    A list post is a very popular and easily digestible format for readers. It’s easy to get a few ideas and make it a listable

    An In-Depth Guide

    A step by step guide is a great resource to have your website: they are very helpful and will likely to be shared and bookmarked. They will typically be longer which is also great for your SEO.

    Just make sure to update it in time so that any new steps are quickly added or adapted.

    Problem Solving

    People often search in Google with a question or query. So how can you solve their problems? Is there a common question you always asked?

    Be prescriptive and give real help or advice – if applicable, explain how to do something, or go about it, not just describe a process superficially.

    You can use ahefs or google keyword planner to check that the keywords in mind have traffic potential

    A query in Google about video production costs

    As an example, queries about the cost of video production and animation are widespread on Gooogle, so we wrote a post going into the details of what makes up the cost of animated video production.

    Images and videos

    You really should add images to your blog posts. It makes them look more engaging, exciting, and it will aid the memory of whoever is reading, whilst also helping to establish credibility.

    There are plenty of places where you can get free stock images for your blogs. But it’s also advisable to use your photos where they are relevant, as they may be much more relevant.

    If you can afford to purchase them, then that’s even better as they will be less likely overused

    Using an online graphic design DIY service like Canva to create interesting images is helpful too, you can create your own graphics.

    Generally, a photo every 350 words is considered acceptable – a recent study showed the world’s 100 most popular blogs followed this rule. But if you can’t reach that, just use it as an aim.

    My conclusion from this is that it breaks up the text a little and give the reader a small rest with something visually engaging, before the carry on reading.

    Videos are also great in blog posts to add further information on a topic or to give a quick example.

    Here’s an infographic video on the Picture Superiority effect – for info on image retention too.


    Where possible, give evidence for your statements. This isn’t applicable for all blog posts, but if you’re trying to convince people of an idea and you’re making bold claims, then you need something to back this.

    It doesn’t need to be metric-based, though it helps if some figures and facts relate to your idea. You can also give real-life examples (like a case study) as evidence.

    For example, here’s a quick one from Hubspot this year – “Video remains a key priority for marketers with usage and spend both, overall, increasing slightly throughout 2020, and plans to increase again in the next 12 months..” (Source Hubspot) So if you don’t already, consider a marketing video for your next campaign


    The old guidelines for blogs posts used to be around 300 words minimum. Now, the average blog post should around 700 words minimum. Many of my favourite blogs have posts regularly 1000 words or over.

    Long-form blog content gives readers and Google a better understanding of what you’re about.  A post that is 2000 words plus is genuinely informative and can be a real resource to refer back to.

    You always don’t need to write quite this much, but you can see the trend is for more in-depth knowledge.

    If you’re struggling to reach the target word count, please don’t waffle or use over-complicated words! More research around the topic might help you find additional points or points of view.


    Your blog title and first few lines matter more than you think. They are the first thing viewers see before they even decide to read more, so keep it exciting and relatively short (less than 70 characters).

    Lists with numbers always work well (though the post should reflect this), and don’t be afraid to use strong words to create excitement. ‘How to’ type titles or questions are also popular devices.

    Generally, I have 3-4 attempts at the title before settling on one – it’s worth spending some time on. Think, would I read this post, based only on this title?

    This topic deserves a whole blog in itself, so read this good one from Hubspot – A Simple Formula for Writing Kick-Ass Blog Titles.


    You can link to your relevant pages and pages on other website – it will help boost your page, guiding the viewer.

    But please don’t spam the page and add lots of links that have no relevance! Keep it just to a few.

    Internal Linking

    Here’s a quick example of a Printing company—the example link in the text that is bold and underlined. It would go to a case study that’s related to the post topic. 

    Here’s a recent leaflet print project we did, that demonstrates this example of paper folding and cutting well.

    Adding links allows the viewer to explore further if they want to, and is directly relatable to the blog post. It also boosts SEO if the links are relevant and helpful. 

    Another way of linking is to link to similar blog posts you have written on the same topic.

    Another example

    If you’re interested, you can learn more about designing flyers in our in-depth post How to Create the Perfect Flyer


    External Linking

    Linking to other websites on a similar content will also give your blog post more credibility, just don’t link to a competitor.. and check that the website is genuinely informative and have a high domain rating.

    These links all aid the viewer, and lets them discover more, but interlinking also boosts your site SEO.


    People don’t read online; they merely skim. Many usability studies over the years have shown that people do read very differently online to printed materials. So long paragraphs get entirely missed.

    Use Headings to separate large pieces of content; this is for SEO purposes and accessibility. The title should be H1, then any major subheadings are H2, and lower than that H3, H4 etc – it adds much-needed structure.

    It helps the user to decide what they want to read very quickly.

    As well as short paragraphs wth clear headings, it’s best to keep sentences short – usually under 20-25 words.

    If you’re making a list, then you can use bullet points to aid reading. They catch attention and are often well-read.

    If you want to bring emphasis to particular words or phrases, you can also make them bold.

    These factors allow a user to scan through your post – finding just the parts they are looking for and the main features you want the user to read.

    Next Steps

    If you incorporate these ideas into your future posts, soon enough, you will get the type of results you’re hoping to achieve from your blogging, both from the reader point of view and for SEO purposes. And if you want a hand, to boost your marketing – then just let us know.

  • October 26, 2015

    7 Ways to Film a Testimonial Video

    7 Ways to Film a Testimonial Video Production

    Testimonial videos run the risk of being dull and too lengthly.

    It’s too easy to have a static camera, capturing one shot – of a static interviewee.

    Resulting in a lifeless video that no one really wants to watch.

    To tackle this issue, here’s a selection of different ways to spice up your testimonial videos:

    Film on the go

    If you film someone while they’re walking, it has a very dynamic effect and can bring great energy to a video.

    Filming on the go also steers well away from from the stagnant, someone sitting on a chair in a small office, looking bored kind of video production – that we’ve all seen a million times.

    Static shots can be done well, but you see the same thing all the time – so why not try something new!

    Film with multi-camera

    Using 2 cameras or more for your video shoot is becoming more and more common and for a great reason!

    Editing seamlessly between two different shots gives a much more interesting feel to the video – especially if they are quite contrasting.

    For example, a wide shot that shows the world behind them – giving more context to the interview, then perhaps a close on the face or the hands (if they move them a lot) the final video uses a mixture of both these angles.

    It also has another benefit, the video editor can easily remove sections that don’t sound as good. For example, if the interviewee rambles a little bit, or has a long pause – cutting this out and switching the new shot keeps the overall flow of the video very smooth.

    Green screen

    Why not try standing your customer in front of a green screen whilst filming. This is means that instead of a natural environment, you can add graphics behind.

    This is great if you want to have a more ‘technological’ feeling approach, and want to include lots of support from charts or data.

    Or with green screen video, you can also include lots of captioning, which helps to reinforce their statements.

    Film in their environment

    If you film your customer at their offices or workplace – it’ll help them feel more at home, as they’re in their own surroundings. Which can make their testimonial sound better, as they’re not as nervous.

    This is especially good, if their office or shop environment is quite typical of your customers, as it’ll be even more relatable to watch for the audience.

    7 Ways to Film a Testimonial Video

    Film at your premises

    Filming the interview at your places of work can work out really nicely. But really only this if this is a typical scenario – ie customers often visit your work.

    Filming there can show the interaction between you and your customer, and helps the viewer to imagine themselves in this harmonious working relationship.

    Film Lots of B Roll

    If the person on camera is a bit shy, then B roll is your best friend. B Roll is simply footage that appears over the top of the person talking.

    So you continue to hear the voice – but instead of seeing their face the whole time, you cut to shots of them working, them interacting with colleagues, etc.

    Usually, these are related shots like the person working or carrying out an action that’s relevant to what they are saying.

    B roll footage is really helpful for putting the whole interview into context and bringing you into their world.

    dcinex - Compilation Video06

    Film a few people

    If you film 3-4 people and have a video that includes a combination of all – it creates excitement.

    And it also gives the impression that everyone is already on board! So if you have several happy customers – you can film individual testimonials, then make a combination video.

    Above all – try and keep testimonial video shooting natural and unrehearsed!

    Obviously, you want positive, genuine statements, delivered as best as possible, but rehearsing can come across false and a bit stifled.

    Hopefully, you can use one or more of these tips in your next Testimonial Video Production – click to read about our video production services

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  • October 19, 2015

    CHECKLIST: 9 Must Haves For Your Website

    Here is an easy checklist to make sure your website is working for you – follow these 9 steps and you’ll be well on your way to getting more visitors and more enquiries.

    1. Imagery

    Websites with images always look more appealing – and more memorable.

    But don’t fill it with extremely generic stock images, you need images that really relate to your business and your audience.

    Photos of your premises/products / staff are all great, as long as they have been professionally taken! They will have more of an emotional impact on web visitors than generic images of models pretending to work.

    Remember, keep file sizes low otherwise they affect site speed!

    2. Quick Speed

    Google now check your site speed – and it can affect your search rankings.

    A slow website will more than just hinder usability for visitors – if it takes too long, they will simply leave.

    But now you will actually lose rankings, it if continually takes seconds and seconds to load.

    Here the Google page where you can test your site speed

    There are several factors that can affect this, but once you know it’s a problem, your web dev and the web hosting company should be able to help you.

    3. Call to Actions

    To gain more enquiries from your website, you should use Calls-to-Actions (CTA)

    A CTA is basically a button – here is a simple version

    Get a Free Quote

    They make it easy for visitors to enquire – a button is always more enticing to click that just a text link.

    If you use an image CTA, you can add more information and let them know why they should click – these are used to for any download materials you offer, not just direct enquiries.

    Here’s an example of a CTA from Studio Rossiter

    White Paper CTA Download Example

    4. Easy Navigation

    When a website gets older, and you keeping adding more and more pages, the navigation can get quite tricky – trying to squeeze everything in – and it is no longer helpful to the user.

    Make sure the navigation is nice and simple.

    Visitors need to know where they are, how to access other parts of the site and always – how to contact / or find the cart if you’re providing e-commerce.

    5. Large Text

    More and more computer monitors are getting bigger – so where standard website text used to be size 10 -11 – it’s now better to have a 14 or above!

    The text should be able to update, depending on the screen size – so on a mobile, it needs to be substantially bigger. It gives the reader maximum readability on a variety of screen sizes.

    6. Responsiveness

    You’ve heard it before – but it’s so important – your website must display well on a variety of devices. Otherwise, you will lose visitors as quickly as they came.

    It’s not just for visitors being able to read and navigate your site well. Again, Google will reduce your search rankings if your site is not mobile-friendly – so make it a top priority!

    7. Great Content

    We know that online people only skim read online – so the need for well written, clear, and well-formatted content is imperative.

    It needs to be specific and relevant, and concise – and kept up to date.

    Large paragraphs won’t be read, so keep to bullet points, lots of headings and short sentences – that’ll make it easier for visitors to find what they want to read about.

    8. A Blog

    To boost your website’s prominence on the web, and to give returning visitors something new – a regularly updated, expertly written blog is a great idea.

    It also lets Google know you’re an expert on your subject and that you update the site regularly – which is good!

    What should you write about? You can feature testimonials or reviews, any related industry news, top tips, new ideas and more – get creative!

    9. SEO

    SEO (Search Engine Optimisation) will help your website to be found online. Often it’s worth bringing in an expert to make sure this is done properly, but there are a few small things you can do.

    Start by researching relevant keywords, and making sure your site includes them. Make sure every page has a proper Meta Title and Description. Make sure all images have Alt Tags.

    There is a great Beginners Guide to SEO here by MOZ – this will give you a good idea of where to start!

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  • October 15, 2015

    10 Video Campaigns from 2015 That Will Inspire Your Marketing

    John Lewis

    John Lewis Home Insurance Advert 2015 – Tiny Dancer

    A very interesting way of selling insurance – hardly focuses on the service at all. She is so cute!


    Human Rights Explained In One Beautiful Animation

    A brand new educational advert, using colour and a hand made style to show the infomation clearly.

    Dolce & Gabbana

    Summer 2015 Advertising Campaign

    Great use of music to build suspense. And great lighting!


    I am train – Trainline TV Advert 2015

    Great use of voiceover and calm music in combination with the busy timelapse sequences.


    Gruppo Campari Corporate Video 2015 – English

    For a group corporate video (which can often be very dry!) this is really interesting, with lots of post production and mixed editing and graphics.

    Lloyds Bank

    250 Year Anniversary Advert – Lloyds Bank

    Another interesting take on a corporate video for a company with a long history. Amazing costumes and sets!

    Ad Council

    Love Has No Labels | Diversity & Inclusion | Ad Council

    A lovely video to make us challenge our automatic assumptions about love and relationships. Heartwarming but also educational.


    Introducing the new Google Wallet

    Beautiful simple animation. The style really lends itself to the simplicity of the service they’re promoting.


    Duolingo for Schools: A Real Teacher Testimonial

    Really heartfelt testimonials from teachers, people who you trust and respect the most.


    In a Nutshell – Kurzgesagt

    The European Refugee Crisis and Syria Explained

    It’s amazing how you can explain the complex situations so easily with animation. This is very informative and well made.


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  • October 12, 2015

    A Quick Beginner’s Guide to Local Online Marketing

    A Quick Beginner’s Guide to Local Online Marketing

    For a lot of local businesses, you rely on word of mouth and referrals – which can do wonders if you get known.

    But what if you want to expand further than that?  How do you make sure potential local customers can find you online?


    Make sure your website is really functioning well – it needs to look modern and be full of up to date information.

    Paying someone to build it once 4 years ago and then leaving it alone will simply not do any more.

    Particularly, it needs to be optimised for mobile users, as more and more people are searching on the go. A new Google Study showed that 50% of mobile users are most likely to visit after conducting a local search – you can read this in depth study about local and mobile search here

    So make sure your address is prominent, so they can come to find you – this sounds obvious, but sometimes it’s overlooked, and can be tricky to find!

    Keeping an active blog is also integral, as you’re constantly letting search engines know that your site is a great source of new expert information on your company’s industry – and so in turn, you get more traffic.

    Google Places

    If you haven’t already, add your business to Google Places.

    For any location-based searches in Google, for example “hairdressers Wigan”, Google maps results still appear at the top of the listings, before any website listings.

    It’s also an opportunity to get Reviews – which (if good!) boost your credibility – they appear very prominently in the search results too. So if you know someone has received great service, ask them to drop you a quick review. 

    It’s important to make sure you’re not missing here. It’s free to add for your business and is quite straightforward.

    Social Media

    As a small business, it can seem like quite a lot of hassle to keep posting on social media platforms, but the truth is, that’s where your potential customers are!

    There were over 1 Billion users on Facebook last week, so get active on social!

    You can post a variety of things, not just special deals – think about what your audience would also be interested in (it doesn’t always have to be about yourself).

    A few times a week should be enough to start with and be sure to include any good photos or videos, as they always get more views.

    You also need to make sure your profile is fully filled out and has all your address contact details, opening times, phone number etc on.

    The more visual content you post generally, the better you will show in the algorithm, – so think photos of your premises, products, graphics with offers.

    Business Listing Websites

    Add yourself to any local business listing websites – for any reasonably sized town there are usually a few free sites where you can add your company details. This is just a small step, but you want to cover every option.

    There are a few UK wide sites include Yelp, Thompson and Free Index.


    Some people dread doing this, but get to know other local business in the area if you don’t already.

    Local connections, whether online or offline can be invaluable – you never know when something pops up and you’ve been recommended by someone local to you for the job.

    A good place to find and connect with other local businesses/people is Twitter or on facebook groups.


    Sponsoring local events is always a good way to get your name known to the local community. As there’s the build-up promotion online as well as the printed material etc on the actual day.

    However, before you hand out any money, find out exactly how big the event is, what their target market is likely to be, and whether you’ll be added to their website as part of the deal  (which is a big plus).

    This research will ensure that your business gets seen by the right kind of people and not time wasters who won’t need your services.

    Hopefully, these ideas will give you a quick taster of the work that needs to be done to ensure you reach full potential with your local online marketing.

    If you need a helping hand or have any questions, please let us know.

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  • October 6, 2015

    Why Post Production Matters

    Why Post Production in Video Matters

    Outside of the world of video production (which is indeed a very nerdy world!) you don’t hear about the term’ Post Production’ very often.
    But in fact, it’s a vital part of video making – and is one of the most noticeable aspects for the end-user, which in most cases is a potential customer.

    As a potential video buyer, post-production is something you need to be aware of when specifying a production company to make a video for your business.
    Post Production is all the final touches – it’s the fine-tune editing, the colourising and comesticising, captioning, music, sound effects and animated graphics.

    A final video can be ‘ok’ with limited post-production, maybe just a few quickly done captions – it’ll gain some acceptance. But will it achieve a good ROI? Will it wow people who watch it? Will it make your company look impressive?

    If you see any professionally made video (not just your friend’s homemade job), it should include a number of these polished features – and the video will be much better for it!

    Here are a few quick visual examples from a recent video to show you the impact post-production makes.

    In most cases, the original HD footage is fine – it’s not awful. But the added colour, graphics, light and captions bring it to life:

    The Importance of Post Production in Video

    The Importance of Post Production in Video

    The Importance of Post Production in Video

    And for a bit of fun, here is the full impact and potential of full post-production and visual effects on a massive scale!


    Next time you’re thinking about a promotional video for your company, take a look at the post-production quality of the video samples offered.

    Do they make any real effort after filming and basic editing? Or is the footage not coloured balanced well and generally not thought about?

    Could there be more additional graphics to support the most powerful statements and aid memory?

    To see examples of Post Production in corporate video – head to our video production page.

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  • September 28, 2015

    22 Ideas to Boost Your Event Promotion

    22 Ideas to Boost Your Event Promotion

    Here are some  ideas and practical tips to help you make sure that everyone who needs to know, knows about what you’re planning!

    1. Write a press release – Keep it no more than 1 page. It needs to be descriptive, with all the main details, but not boring please!
    2. Send the press release out to local and related magazines and newspapers along with a photo or event logo for them to publish.
    3. Run a small contest that asks users to like and comment on a post on facebook or use a hashtag if on twitter to get your name out.
    4. Produce 1 or 2 promo videos to let people know very quickly what to expect – it creates a big impression.
    5. Follow related people on Twitter. Generally the more people you follow, the more will follow back, so if it’s a gig, then follow music lovers in the area, gig promoters, music news, bands etc.
    6. Get in touch with any local bloggers who are related to your industry – eg fashion or dance – ask them to come along and cover the event.
    7. Make sure your website has a very easy to find tickets page, and that the home page is written and designed for guests, and not just gaining staff.
    8. Keep blogging on your website with the latest news – not only is it good for guests – but it’s good for Google (Google will see you have an active site and push your further up the rankings).
    9. Ask any speakers / performers  to write a short guest post about their involvement or themselves for your blog.
    10. If your performers or speakers are not big on writing, then do an interview with them – and post the transcription as a blog post instead.
    11. Email your subscriber list – you can do this once per month before the event, as long as you have interesting news for them and don’t spam them too often!
    12. Produce lots of graphics – for use on the website and social media. Of course you need the main poster, logo and leaflets, but it’s also good to have supporting graphics to post on social media, for example announcement of news or a ticket promotion.
    13. Don’t make the graphics yourself, even if the event if fantastically organised – amateur design will make you look bad and can put people off.
    14. Get some photos taken for online use – eg behind the scenes / the venues / the staff / any pre show activities that look interesting. Social posts with images get way more views and clicks.
    15. Get leaflets printed and distributed around town – get as much help as you can with this (it’s a tiring job)!
    16. Ask to put posters in local shops / cafes.
    17. Track down any related online forums that would be ok with you posting there about your event.
    18. On the day of the event, get some staff / volunteers outside the venue and around the local with leaflets.
    19. During the event, keep posting on social media with updates of what’s happening to generate excitement throughout the day.
    20. Make sure you photograph and video the event – for post event promotion.
    21. Produce a post event press release – recap what happened and send (along with a few great photos) to any press / news who are interested to posting the review.
    22. Produce a general promo video from the footage captured on the day – it’ll be invaluable for any new events you hold in the future.

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  • September 22, 2015

    Getting your Facebook Video Right

    Getting your Facebook Video Right

    More than ever, Facebook are pushing Video advertising for business. And it’s working! In a recent blog post they stated “Since June 2014, Facebook has averaged more than 1 billion video views every day. So there’s definitely an audience.

    Here are some tips to help you gain more facebook video views and a higher retention.

    Silent Playback

    As facebook videos now autoplay in newsfeed with no sound – it’s imperative that the video needs to show the message well when on silent.

    This means that visually it needs to have high impact – it needs to stand out on a screen that may have the brightness turned down. So a bold opening to the video will catch their attention as users scroll down the page.


    With more videos being played on silent, the need for captions is increasing if you want the viewer to get the whole message.

    Some news sites add subtitles for the entire speech – which can work well. But for most videos this amount of detail is not entirely necessary.

    In general, it’s good to keep them quite big and very legible. Here’s a great example from AJ+

    The captions are nicely designed – using bold and colour to emphasize important words, but it’s still clear and the caption doesn’t take up too much of the screen. All in all it’s well balanced and well designed.

    Getting your Facebook Video Right - Captions

    Video Length

    According to the latest studies – for higher engagement, it’s recommended to keep your facebook video about 1 minute or under.

    Up to 2 minutes is ok – but any longer than that and users will not make it to the end of the video. You don’t want your all important final message to be missed – so keep it concise.

    Featured Video

    If you’re proud of the video, add it video as a featured video on your account – for maximum exposure.
    When you upload a video you have the opportunity to add it as a ‘Featured Video” Do this!

    This will give the video full prominence, as it will always appear on the left hand side of your Facebook Page in the About section. It’s very easy to turn it on and off if you want to replace it in the future.

    Getting your Facebook Video Right - Featured Video

    Custom Thumbnail

    If the default thumbnail option is a bit bland when you upload the video (as it usually takes a random image from the video) – you now have the opportunity to upload a custom image.

    This can be better designed as a image, and give viewers a real reason to watch. Sometimes the default thumbnail is good enough, but it’s worth reviewing – think to yourself, does this make me want to press play?

    Call to Action

    Always include a call to action. This is a button that will show at the end of the video play, that invites the the viewer to go to your website.

    It means users can take further action if they like what they’ve seen. There are a few options, such as Shop Now, Sign Up etc – so you may as well take advantage.

    Getting your Facebook Video Right - Call to Action


    Once you’ve uploaded your video – the chances are it’s a big occasion, and you want it to be seen by as many people as possible.

    So it’s worth spending a few pounds on ‘Boosting’ the post. This kind of advertising is a quick and easy way to get as many people as possible to see your video.

    You can choose just to spend £5 (to try it out) and get some good traffic to your page – or if you’re really confident the sky’s the limit!

    You can also choose whether you want to target your existing facebook fans or new ones.
    For something like this, I would recommend targeting existing fans first, and if it goes well maybe try a second campaign where you ‘Boost’ the post to people you target audience and location.


    Use strong visuals
    Clear and bold captions for maximum readability
    Keep it short
    Design a custom thumbnail if needed
    Make is your ‘Featured Video’
    Include a Call to Action to bring traffic to your website
    Consider spending a little on advertising

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