• March 30, 2017

    9 Tips for Finding a Video Freelancer you can trust

    9 Tips for Finding a Video Freelancer You Can Trust

    As an agency or studio, hiring a loyal video freelancer is a great way to expand business capacity and add skillsets to your team at a low cost.


    When you do find a good freelancer, or freelance team, it can seriously boost your game. Having someone you can really trust to deliver high quality video or design work, without the hassle of paying for their downtime is invaluable.


    There are so many highly competent, talented video contractors, who know the business inside out – so how do you find the right one for you?


    Here are 9 tips for finding a freelancer you can really trust to help grow your business

    1. Get recommendations from other agencies or studios you know

    Get recommendations from other agencies or studios you know

    Word of mouth is still a great way of finding good people. Ask people you trust, to see who they trust. This is the best place to start if you’re unsure.

    2. Put your job on a specialist video / design job site

    Put your job on a specialist video / design job site

    This is a good start, as it weeds out more of the non-professionals straight away.

    Often when adding a job to a generic site, especially one with no login to apply, you will receive so many replies of such varying quality, it can be daunting to go through them all to get rid of those who are not suitable.

    Picking a video specific website like motionographer, filmandtvpro, or ifyoucouldjobs will give you a better calibre of applicants to start from. 

    3. Look at a number of their previous jobs

    Look at a number of previous jobs

    If you can, go much further than just a few videos they send upon application, you’re looking for consistent quality.

    If you have a quick look at up to 10 videos, you can see if the quality or standard drops and they don’t always have the level that you need.

    And with that many videos, you can see they are working regularly, it’s not just an evening side hustle.

    Looking at more of their past projects will also help you gauge properly if their style suits your needs.

    4. Find out what role they played in each video

    Find out what role they played in each video

    Often a contractor will only have been involved in 1 part of a video, for example – they did the design or just the animation part of it.

    If it’s not obvious from any accompanying text (which it really should be), ask them what they did.

    You don’t want to hire someone you think does animation and design, but you find out they’ve exaggerated their animation capabilities – and they’re really just good at design.

    5. Speak to their previous clients

    Speak to their previous clients

    Speaking to a previous client may not be needed, but getting a quick recommendation will certainly ease your mind if you’re unsure.

    If you have found someone who is a potentially good fit, they probably won’t mind if you request to speak to a previous client.

    Ask them about the full process end to end. Were they easily contactable? Did they deliver on time? Were there any unexpected costs? Did anything go really well / or badly? Did they work on more than 1 production?

    6. Locality doesn’t matter

    Locality doesn’t matter

    Initially, you may be looking for a freelancer to come into your studio to work, or at least be quite close. But this isn’t always necessary. Local can often be very expensive, or not high enough quality.

    For example, freelancers in London, or other major cities can be more expensive, purely because of where they are.

    And if you are based more rurally, then there may not be the right person close enough to you to commute to your offices.

    As long as the timezone isn’t too different – say less than 5-7 hours – you can have clear remote working relationships. I can see this trend of freelancers remote working getting more and more frequent.

    You don’t even need to stay within your country, though you may feel more comfortable.

    Although we’re UK based, some of our main clients are based in the USA, we have great communication, simply with Zoom and email.

    7. Have an introductory meeting

    Have an introductory meeting

    Often when agencies are looking for a freelancer, it’s quite last minute, they need help now! You may be in a rush to get work done – so there’s no time for an intro. 

    But a short meeting just to introduce both yourselves is vital to start gaining trust in the relationship, it only takes 20-30 mins to have a good chat and judge if they’d be a good fit for you, and vice versa.

    This can be in person or using a zoom is fine these days too. It will allow you to fully gauge what they’re like – are they approachable, do they seem honest? These qualities are just as important as their work.

    If you like them as a person it makes the job way easier and you’re more likely to hire them again. Most agencies don’t want to be looking for freelancers that frequently, they want to find someone and stick with them.

    8. Collect a list

    Keep a list

    When a big video production comes in and you have to pull out all the stops. You need a handy list of good animators or designers you can turn to for quick reliable turnaround – so you don’t waste essential time.

    So, if someone writes to you – they have a great portfolio, the price is reasonable and they seem capable, but it’s not the right moment, find some way of saving their email or contact details. you’ll thank yourself later when you’re in a rush!

    9. Plan your jobs / specifications well

    Plan your jobs / specifications well

    Once you’ve decided to hire a freelancer for the job – they need a solid brief.

    Freelancers are usually smart, and intuitive, but for a first project, they need a good clear plan to work to. They can’t read your mind yet!

    If you leave it too vague and they get the wrong idea – you’ve all wasted your time (and money) when the client isn’t happy.

    Give them as much guidance as you can, to begin with, the initial briefing with any job is very important.

    They will use all that going forward. It’s often a good idea to go through the script or storyboard line by line and make sure each section makes sense.

    The more info the better, and also be very clear about deadlines, contracts, what the deliverables are will all help the project to run successfully. 

    If possible, I would also allow a bit more time than usual for a first video project, so you have more time to make sure they are following your process and you can go through any questions without stress. 

    These days it is so easy to find a video freelancer online and work remotely, so go ahead!

    These tips should help you sort through and find the perfect match for your company.

    To see examples of our video work head to our video portfolio or animated video production page.

    And if you need a hand in your studio – contact us! We work for some great video and marketing agencies worldwide and offer a robust white-label video and animation service.

  • March 6, 2017

    12 Stunning Examples of Animation for a Good Cause

    The use of animation or motion graphics is an excellent tool in documentary-style videos, or those with a strong message to tell.

    Animated video enables us to show and explain sensitive subjects, without filming and putting anyone vulnerable at risk at being shown.

    This is quite often the case with videos produced for a charity. They can be tough to film because of the strong content of the video, or because of geographical / legal restrictions.

    Animation gets over this hurdle and can explain complex and challenging concepts easily, simplifying them for a global audience to comprehend and want to take action. And shown below, you can still tell a strong heartfelt message with just moving images.

    Here’s a round-up of some of the best recent animations for causes and charities, highlighting some of the significant issues to be addressed worldwide.

    100 Years of Planned Parenthood

    Kirsten Lepore

    The New Promised Land. Chapter 1


    Why Water


    Pathway Through Care

    Wonderlust | Anchor Point Animation

    An Introduction to Climate Change

    Taylor Cox

    Trapped with Abuse - End Male Guardianship in Saudi Arabia

    Anchor Point Animation

    WWF | Water Stewardship

    Nice and Serious

    Unicef: Unfairy Tales


    Don’t be a bully, loser.

    Emanuele Colombo

    USAID Conference - Amazon Rainforest

    Ignacio Florez & Adriana Ogarrio

    Health Systems Leapfrogging In Emerging Economies

    Lonelyleap Ltd

    Greenpeace ‘Ecosystem’

    Georgetown Post

    You can see that although there are similarities between the videos, there are many different ways to approach this kind of heavy-hitting animation.

    A more hand-drawn or handcrafted approach can bring motion graphics video away from a very corporate look, which often isn’t appropriate or relatable for videos for a cause. It creates more emotion and empathy, giving the video a more filmic feel. 

    Video design and art direction are quite important here. Using a voiceover from someone directly involved (where possible) can also invoke a lot of emotion in the story and boost the message instead of a corporate professional.

    There are so many options for animated video for charity and non-profits. It all depends on the content, and who you’re aiming to watch it.

    If you’re a charity, or you want us to tell your message for a good cause with animation, we’d love to help you. You can read more about our Charity Video Production Services here.

  • February 28, 2017

    8 Ways to get More Visual Content in Your Blog

    8 Ways to get More Visual Content in Your Blog

    Visual content for blogs is a must-have, and there are so many benefits – it improves site SEO, more blog views, increased time spent on the page, improving your brand image and more.


    But, you don’t always have to create it yourself – In this post, I’ve laid out a few different types of great visual blog content, and the different methods for producing it yourself, or finding a good piece that already exists.

    Creating Visual Content vs Finding and Curating It

    The content you’ve made for your blog will always be more relevant to your audience and perform better, because it’s made by you and for a specific purpose.

    However, we know there’s not always the time and/or budget for original visual content, and you have to look elsewhere for visuals.

    The key is to find a good balance, and figure when it is really necessary to create your own, and when you can use something that’s already been made to illustrate your point.


    I guess the first thing people think of in terms of visual content and a blog is photos.
    If it’s relevant, just take some photos, phone camera usually have a fairly decent lens these days – certainly good enough quality for a blog post, providing you have good natural light.

    Types of photos that can work well for blogs, are specific product shots, or photos of your staff, events you’ve been to, your space, any gadgets you use. Showing your company culture can make you much more personable and add a real voice to your blog posts.

    If you’re not up for photography, a few places to find specific imagery are Wikimedia Commons & Flickr CC – just make sure you get the attribution right (sometimes you need to add the author for example).

    Or for more generic stock photos you can head to Death to the Stock Photo. They pride themselves in being non-cheesy, which is great! However, any photos you choose still need to reflect your company, so pick carefully – it really needs to be applicable to the blog content and reflect your brand accurately.


    Often, a photo isn’t enough – you need a few words to fully explain your point, and help people remember your content better.
    If you have some design knowledge, then Photoshop or Illustrator are great for creating fully bespoke graphics, that will be the most relevant to your content  and really represent your company in terms of style.

    However, If you’re inexperienced in design, then I would head to something like  Canva. Canva can be a free service, and if you have no clue about design / layout / colours/  fonts/ whatever, don’t worry! It’s extremely user friendly for creating visual content that works well.


    Remember that while you may want to use lots of font and colours, often less is more. And as always it needs to be in keeping with your brand and easy to digest.

    It’s worth picking 1 style and keeping within that, or only varying slightly while you’re finding your feet. This will create more unity.

    Infographics & Charts

    If your blog post is numbers based at all – an infographic is perfect for Condensing lots of information into an easy to understand format.  Rather than just a list of numbers, you can represent them visually, and give much more impact.

    There’s many ways a professional would make these – if it were me, a mix of Illustrator and Indesign probably (but I’m very nerdy) – and keeping a nice grid layout for good comprehension.

    Creating infographics may seem daunting if you’re less nerdy, but again, there are foolproof ways if you have solid data! Canva also has great functionality for this and so does infogr.am. You’ll have lots of options for the best way to visually show your data.


    To find premade infographics, you can look on SlideShare and coolinfographics but one of the best ways to find infographics most relevant to your industry / niche is searching in google using your specific keywords + infographic.

    Graphs & charts

    If you don’t need a whole infographic, but you just want to illustrate one point at a time with a impactful chart, you can create these easily by using Google Sheets or Google Slides.

    They may not be the most ‘beautiful’, but they will be extremely relevant to your web audience and a useful asset to display data, and make it more easily understood.


    Videos are known to be impactful on blog posts, and it can be fairly easy to create them. You can go the DIY route and have a go (but do invest in a tripod!), you can make a video with your smartphone – and the end quality will matter less if the content is good.


    Videos that are good for blogs are; animated infographics, tutorials, client case studies (whether animated or filmed) short videos with staff about specific topics, showing new products / premises, yuor if you’re more regular with production, then you can start a Vlog. A vlog is a great way to add a human face to your business, and give real, personal feeling, insights to customers.

    Tips for Using Video on Your Blog - Tubular Insights

    If you want to step up your game, you can hire a professional. If you’re using a video production company, I would recommend filming / producing a few videos at a time to create some economies of scale – especially if it will form a series, this means you’ll have a consistent output and a consistent look.

    Again, finding the time and resources to create blog videos may not always be possible, but there’s so many videos already online now, we’d hope that at least 1 shows your point!

    Finding relevant videos can be a bit of a minefield but Youtube, Ted Talks and Vimeo and are good places to start – have a keyword in mind, and keep trying variations of that until you find it. If you find someone or a channel who creates good videos quite frequently – it’s worth bookmarking!


    It’s been shown that visual content on your blog will earn you higher engagement, and there are so many options – with different levels of difficulty and cost – so just find what’s right for your company right now.

    You can invest as little or as much time as you want, and still have more impact with your blogs.

    In an ideal world, we’d always create our own content, but not everyone is at this stage.

    So, the key with finding the right content for your blogs online is very careful consideration – question each item – does this speak to my audience, does it suit my brand, does it say what I want to say, does it have the right tone for my site?


    If you’re ready to start producing bespoke content for your blog, and you want a hand with graphic design or video for your company, have a look at our portfolio and get in touch!

  • January 25, 2017

    Highlights from 2016

    We’ve had quite the year in 2016 – so here’s a quick highlight reel to show what we’ve been up to. And just a snippet what lies ahead.

    New Clients

    2016 was certainly a busy one. We worked with 34 new clients (as well as loads of our existing customers) last year across USA, UAE, UK, and throughout Europe. Though sadly as studio nerds we don’t get to visit all this great places, we can only imagine!

    Motion Design

    We’re constantly upskilling here, and although Victoria is trained in fine arts and graphic design – classes specifically for design for motion didn’t really exist until very recently. So we jumped at the chance, and we completed the highly regarded School of Motion Design Bootcamp Course. 

    Character Animation

    Not one to be left out of the fun, our animation expert, Harry, has been delving further into the work of 2d character animation and rigging.

    It’s pretty tricky work rigging a character correctly, but it makes a world of difference when it comes to movement – and getting it realistic (not just kerky and sporadic). He completed training at the end of last year to further improve – and  we’ve had some great results!

    New Sectors

    For us, 2016 saw a low of new video and design work across the medical, education and technology sectors in particular. We love learning about new businesses and organisations  – and their markets. There’s nothing like a video production to help you learn in depth about a new field relatively quickly. It’s so interesting!

    Working Internationally

    We now have a second base at LX Factory in Lisbon. From Summer 2016 and continuing into this year we’ve been working between both locations. It’s great, Lisbon has really grown as a creative and technological hub in Europe.  

    This year ahead

    OFFF Festival

    So we’re heading to  #OFFF17 . It’s a multi disciplinary design and art festival in Barcelona. In their own words “It is more than just a Festival hosting innovative and international speakers, it is more than a meeting point for all talents around the world to collaborate, it is more than feeding the future.”

    We’re looking forward to hearing from some amazing speakers and meeting some like minded people!


    We’re also making some great advances with 3D design and animation. This is still under wraps at the moment, but we’ll be unveiling some great new 3D projects soon and are looking forward to fully expanding our offering.

    Gif Page

    We’re working on a web page just for our gif animations. It’s going to a be fun and very silly, there may or may not be a dancing taco…

    Lastly – if you want to see some of of our latest projects, whether design or animation head to our lovely Portfolio Page. We update it all the time 🙂

  • January 23, 2017

    Captions in Web Video – A Quick Guide to maximise your message

    Browsing online we’re seeing more and more videos showing with captions – what’s this all about?


    This is due to the rise of mobile video which is growing massively, recent research shows mobile video views grew 6x faster than desktop views in 2015. (Invodo, 2016)


    One of the main problems for marketers is that mobile users may not always have the sound turned on – or want to turn it on. So although the visual message may come across – crucially half of the video could be missing.


    So how do you get your message across if your video is voiceover or interview-based? This is the same issue, whether filmed or animated video production.


    Captions are a great way of letting people preview the video content, and letting them decide to watch with the volume turned on. Or letting them take on board the full message when the volume isn’t an option.

    Making the assumption people will always listen from the start is a mistake.


    However, sometimes you may not want or need captions, and it’s not always straightforward.


    3 Main Types of Captions


    Animated Captions – inbuilt into the video that just show highlights and keywords

    Open Captions – like subtitles but can’t be turned on and off – they’re embedded within the video

    Closed Captions – abilities to turn the subtitles on and off, set by the video player.


    Social Video


    If your marketing is very social media-based, for example, Facebook adverts, (and who would blame you!) 100 million hours of video per day are watched on Facebook. (Tech Crunch, 2016) There can be a lot of silent video playback, so you’ll want to incorporate full sub captions, or make your visuals very self-explanatory. The latter is only really possible with animation or motion graphics based videos. 


    And so now more often on Facebook and youtube, we do see full sub captions are being used. Which means people can still get the content, but without having to turn the sound up –  it’s a great user-focused approach.


    For those heavily invested in social video, Open captions are a great option, as it gives you more flexibility with the design than video player generated closed captions.


    This means your video will never show without captions by mistake, the full message will always get across.  

    Example of Open Captions from AJ+

    Obviously they still need to be clear, so you can’t be crazy with font choice or colour, but you can be sure they don’t overlap with any visuals, the font is suitable, and you have full control of the process.


    If you’re still dabbling with social video production – then Closed Caption system is a great way to start and increase engagement.


    Website video

    For your website, you may not need full subcaptions. If your service or product is heavily B2B – you may still have a good majority of desktop users, who have access to speakers or headphones more easily.


    So for a website video or a video just for presentations, you may find that a few key highlight messages, animated nicely do the trick along with the voiceover.

    The best to way to find out if your visitors are coming by mobile, tablet or desktop, is to check your wenbsite analytics for the screen size and device used most frequently. You can also check the time on page – to see if you’re putting off mobile users with your site.

    There are a few downfalls


    It can take a bit of effort and knowledge required to produce the right files for Closed Captions – it requires generating an SRT (or similar)  file, which is basically a text file of the script that is formatted so that each line is associated with a time code – so if you’re not familiar it can be a little daunting and time consuming.


    Facebook and Youtube now offer automatically generated captions – woohoo! But sometimes what it hears is incorrect, so this is not a foolproof method. Especially when you’ve spent time and money producing a video to generate sales (imagine loads of a typos in a proposal!).  

    Here’s a quick example where I have put Youtube Closed Captions on a preexisting video. You can see the client didn’t plan to have this, as the captions over overlap the animated text somewhat. And Youtube initially did quite a bad job of guessing the captions! So, it’s not always straightforward.

    If you’re not up for a DIY approach, You can hire companies to easily make a perfect transcript if you’re getting errors, then upload that SRT file to youtube or facebook.


    If you choose to have animated captions that are ever present and part of the video design – then it’s crucial they are timed well for those who are listening and match the voiceover – as hearing and seeing them as different messages will create a little confusion.


    This seems obvious, but marketers are still doing this! It’s so difficult to take one message fully on board if you’re hearing another.

    Getting started


    So to get started, first look at your analytics and your marketing efforts.  Is your audience website and desktop based or do you drive large amounts of traffic through social media and mobile?


    After you have a clear idea of your own users you can decide what level of captions to use.


    It’s good to know this info at the beginning of a video project, so that nothing is overlapping that area of the screen, or that the video producer can add animated highlight captions which capture the message in an elegant way.


    If you already have videos online on youtube or facebook – see if the automatically generated captions work for you – and there you go, you’ve already increased watching potential!


    In the meantime – check out our newly updated portofolio, and see a wide range of web videos with animated captions!

  • July 28, 2016

    New Showreel Release

    We’ve been so extremely busy this year so far, that it really called for a new Showreel to reflect our latest work. It’s amazing how quickly our most recent portfolio has built up in just a few months.

    We’ve been lucky to work with a range of fantastic creative agencies around the world, to produce soo many different kinds of video. Thank you everyone!

    Without further ado – here it is!


  • February 3, 2016

    10 Inspirational Business TED Talks for 2016

    TED talks are enjoyed by millions world wide. They really capture our spirit of human interest and the invention new ideas.

    Here are a few of my favourite TED talks on the business of business. I’ve picked these videos to cover a fairly wide range of topics and discussion points; from marketing, motivation, being creative in business, to productivity and leadership. As I believe as a business person, you should have a grasp on all these concepts – even if it’s not strictly your department.

    Why read yet another long blog post, when you can watch a short video with a truly motivational speaker and feel really inspired and alter your perspective. So while you have a few moments spare, watch a few of these carefully curated and thought provoking business TED talks – and let me know which ones stimulate you!

    1. Seth Godin: How to get your ideas to spread

    2. Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

    3. Ricardo Semler: How to run a company with (almost) no rules


    4. Roselinde Torres: What it takes to be a great leader


    5. Josh Luber: The secret sneaker market — and why it matters

    6. Dan Pink: The puzzle of motivation

    7. Bill Gross: The single biggest reason why startups succeed

    8. Sheryl Sandberg: Why we have too few women leaders

    9. Seth Godin: The tribes we lead

    10. Yves Morieux: As work gets more complex, 6 rules to simplify


    Although it can be said that they simplify concepts too much for entertaining bite-size viewing, sometimes you just need that little boost and a break to help refresh and make you think little differently.

    Let me know your favourite Business TED Talks! I’d love to watch.


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  • November 26, 2015

    What Makes a Good Poster Design?

    A great poster can make a real difference to your company or event’s credibility. Bad or just low-quality design, while often cheaper – reflects poorly on your business – which reflects in your ROI.

    The primary purpose of a poster is communication.

    So above all, make sure it sends out the right message, and in the right tone.
    Here’s a quick breakdown of the main components for a well-designed poster that visually communicates and is impactful.


    It’s important to have a good visual balance – so that the image is not overcrowded (resulting in none of the information being taken in)

    As with traditional art, you need a strong sense of composition – and visual hierarchy – you want the viewer to look at the heading, look at any images, and read the smaller text.

    So you need to guide them through this process – and make sure the text and images lead towards each other and aren’t fighting.

    But importantly – you want just 1 focal point. Pick 1 central point – image or text that you want to be the focal point – you can’t have all corners of the poster fighting for attention!

    Otherwise, it’ll be a mess and no one will look in the right order, or remember the info.

    If you need to – then use a grid in the design process – this will help you to keep everything aligned.

    This example has great composition – everything is focused towards the mic and below – so it’s easy to follow and read all the info.

    What Makes Good Poster Design - Telegramme

    Image from Telegramme

    Typography and Text

    Limit text – think about how much someone can remember – so limit the details
    provide a link for people who want to find out more.

    If you’re not great with words – get someone who is to help make it more concise – there’s nothing worse than rambly text on a poster, with numerous messages.

    You can mix type fonts – which if done well can make it very interesting to look at (don’t go overboard!). But they need to have the same tone and go well together.

    Keep fonts legible and fairly bold – ( this’ll help the poster to be read from a distance – 5 feet +)

    and Please don’t use Curlz MT for the main body text.

    Here’s a nice example – where they’ve created the whole design from the typography. Because it’s a lot of text, it’s very simple in its approach, which has worked really well.

    What Makes a Good Poster Design - Tank Jazz Poster

    Image from Tank Design

    White space

    White space is just negative space – ie not filled up with text or imagery.

    White space is a key component of great design. Just because you have a whole piece of paper it doesn’t mean it needs to be all filled up.

    Not only does it make it more aesthetically pleasing, but it can aid readability and comprehension.

    It’s not just adding space around the text or imagery, but even small areas of white space, ie between sentences can make a big difference to legibility.

    Non-designers have the urge sometimes to make use of all ALL the space on a poster, but it will only detract from the message!

    This example is very simple – but space and emptiness really bring attention to the main focus of the posters.

    What makes a good poster design? Studio Hands Flow

    Image from Studio Hands


    Photos do work well on posters – and can have a great impact.

    But they need to go perfectly in sync with the message at hand. Generic stock style photos generally will not do for something this large scale.

    So it’s best to have a photoshoot / get photos for this specific purpose (and mobile phone pics will not do sorry!).

    Designing a poster is a great excuse to be really creative with imagery – as you can be more unconventional than with a brochure, for example.

    This example uses just one image – but it fits perfectly and brings a real dynamism to the design.

    What Makes a Good Poster Design? Diana Dubina

    Image from Diana Dubin


    Use strong colours if it’s going to be printed – especially by a poor printer – everything washes away.

    Although I would recommend getting anything printed properly of course and on good quality paper.

    Imagine that your poster is on a wall surrounded by others of posters – you want it to stand out, and the colour is a great way to do this,

    This doesn’t mean you should use every colour – usually, you would stick to a theme of 4 colours at the most to start with.

    They can be complementary – ie all shades of blue, or contrasting – so an orange and blue together. It’s best to come up with a palette for limited colours before you start so everything co-ordinates.

    Here are 2 websites withs lots of set palettes to give you ideas on colour schemes that go well together – http://www.colourlovers.com and https://color.adobe.com

    Even though this example seems to be random and multicoloured, they’ve still limited the palette. So it’s colourful, and a mixed, but they’ve kept to just 3 colours – which works fantastically.

    What Makes a Good Poster Design - Sprectrum

    Image from Spectrum



    Remember that while your design may look good, it might not be the best possible communication for your audience – it needs to relate.

    The design and tone of the poster will look very different if you’re communicating to business people or communicating with teen gig-goers, or to children.

    Keep the tone of the poster (which includes text language, font, colour and image style ) relevant for the audience. If you keep the audience in mind from the beginning, and think, ‘does this appeal to them?’ that’s a great start.

    This is a poster aimed children, and the tone is perfect, it’s playful, clear and the info text is short enough and simple enough for a child to comprehend quickly.

    Image from Ninette Saraswati


    Hopefully, you now have a good understanding of the basic principles for good poster design, and the basics of visual communication.

    So, next time you’re designing a poster, keep these factors in mind.

    Composition and visual hierarchy 
    Typography & Text

    If you want any help with design, just send us a message.  

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  • November 12, 2015

    11 Best Blogs To Follow About Marketing

    11 Best Blogs To Follow About Marketing

    If you’re a Marketer, and you want to stay on top of the latest techniques and learn best practice – here are some great, well written, frequently updated and informative blogs.

    Here, I’ve given a mixture of theory and practical ideas covering a wide of different areas within marketing.


    Hubspot is a good allrounder for Marketers – they post at least once per day!

    Really practical advice for all levels of knowledge.



    This blog is great for Social Media Marketing posts. They regularly post a mixture of case studies, tools and trends.


    Neil Patel – quick sprout

    This guy knows it all. the blog is full of really in-depth informative posts about web marketing, content marketing, SEO and getting your website seen.



    This blog is more about the SEO side of things – which is equally important when we’re talking about business online. Moz is the go-to people for SEO advice.



    This blog focuses on Video Marketing – very insightful and great for the video production niche. They cover all aspects of making video, sharing it and measuring its performance.



    The Adobe Digital Marketing blog is quite varied – and focuses on visual and content marketing. A good combination of marketing, and design and usability.


    Marketing Donut

    A nice concise marketing blog with good key takeaways and easy to follow advice.


    Think With Google

    Showing studies on interaction with website and user insights. Great data to have when planning your own strategy.


    Content Marketing Institute

    Does what it says on the tin – they are all about Content Marketing. A huge amount of resources for those interested in delving into Content Marketing.



    Another good all-rounder, but quite different – and very much data and statistics based. It also covers e-commerce well.


    Tubular Labs

    Another highly established Video marketing blog – but often more about Marketing with Youtube. And more recently covering video and social media.


    Hopefully, this should give you a good pile of business marketing reading material. 
    If you have a blog that you like to keep up with, that I’ve not included here, please let me know!


    Related Posts

  • November 3, 2015

    How to Write a Business Blog Post that Gets Read

    It’s frustrating when you put time and effort into a blog, and it hardly gets seen and read – or even worse – if you don’t even know where to start when it comes to blogging for your business.

    Here are some practical tips to increase your blog viewings to get more of the right people reading it, and get it found in search engines.


    Buyer Persona

    Think about who buys from you – you’re not writing for yourself, you’re writing for them!

    Having a clear idea of your buyer persona gives you a goal.

    What is their job? What is a typical day? What are their challenges? What blogs do they read? What social networks do they use? How old are they?

    Hopefully, this kind of thinking will get you into their mindset.


    The other ‘person’ you’re writing for is Google, so having a keyword in mind and keeping that as a goal will keep your writing in line with good SEO practises.

    You don’t want to keyword stuff, but you want to make sure the keyword (s) in mind has traffic volume, and the right kind of traffic. You may also want to research similar words.

    Winning Blog Post Topics - from Ahrefs

    This graphic from ahrefs sums it up pretty well!

    It’s not all about you

    So now you’ll realise they don’t always want to read about your product or service.

    They may be interested in it, but posts just full of special offers are only interesting to those who are already considering your business.

    It would help if you appealed to those who don’t even fully know about you yet. What else would they be interested in? Do you have any insight into the industry or related issues?

    This kind of wider content also tells Google that you are an expert in the field.

    For example, if you own a Kitchen company, you can post about top recipes for the season, new fashion styles, coordinating the right colours, and tips for picking the suitable taps/chairs.

    The list is endless, and none of it needs to be directly about your company.

    It provides useful or interesting info to your potential buyer, so the benefit is two-fold.

    It shows you are an expert in the field, making you an industry leader – which boosts credibility. And regular blogging on these expert topics also makes you more likely to be found by search engines. Win-win!

    Types of posts

    There are many ways to approach a blog post once you have a topic.  Her are few a quick format ideas

    A Case Study

    Have you completed a project that would make a great case study, write about it. It will give prospective clients a real insight into what it’s like to work with you, and they can see the results.

    A Free Offering

    If you offer something for free, it needs to be genuinely helpful

    List Post

    A list post is a very popular and easily digestible format for readers. It’s easy to get a few ideas and make it a listable

    An In-Depth Guide

    A step by step guide is a great resource to have your website: they are very helpful and will likely to be shared and bookmarked. They will typically be longer which is also great for your SEO.

    Just make sure to update it in time so that any new steps are quickly added or adapted.

    Problem Solving

    People often search in Google with a question or query. So how can you solve their problems? Is there a common question you always asked?

    Be prescriptive and give real help or advice – if applicable, explain how to do something, or go about it, not just describe a process superficially.

    You can use ahefs or google keyword planner to check that the keywords in mind have traffic potential

    A query in Google about video production costs

    As an example, queries about the cost of video production and animation are widespread on Gooogle, so we wrote a post going into the details of what makes up the cost of animated video production.

    Images and videos

    You really should add images to your blog posts. It makes them look more engaging, exciting, and it will aid the memory of whoever is reading, whilst also helping to establish credibility.

    There are plenty of places where you can get free stock images for your blogs. But it’s also advisable to use your photos where they are relevant, as they may be much more relevant.

    If you can afford to purchase them, then that’s even better as they will be less likely overused

    Using an online graphic design DIY service like Canva to create interesting images is helpful too, you can create your own graphics.

    Generally, a photo every 350 words is considered acceptable – a recent study showed the world’s 100 most popular blogs followed this rule. But if you can’t reach that, just use it as an aim.

    My conclusion from this is that it breaks up the text a little and give the reader a small rest with something visually engaging, before the carry on reading.

    Videos are also great in blog posts to add further information on a topic or to give a quick example.

    Here’s an infographic video on the Picture Superiority effect – for info on image retention too.


    Where possible, give evidence for your statements. This isn’t applicable for all blog posts, but if you’re trying to convince people of an idea and you’re making bold claims, then you need something to back this.

    It doesn’t need to be metric-based, though it helps if some figures and facts relate to your idea. You can also give real-life examples (like a case study) as evidence.

    For example, here’s a quick one from Hubspot this year – “Video remains a key priority for marketers with usage and spend both, overall, increasing slightly throughout 2020, and plans to increase again in the next 12 months..” (Source Hubspot) So if you don’t already, consider a marketing video for your next campaign


    The old guidelines for blogs posts used to be around 300 words minimum. Now, the average blog post should around 700 words minimum. Many of my favourite blogs have posts regularly 1000 words or over.

    Long-form blog content gives readers and Google a better understanding of what you’re about.  A post that is 2000 words plus is genuinely informative and can be a real resource to refer back to.

    You always don’t need to write quite this much, but you can see the trend is for more in-depth knowledge.

    If you’re struggling to reach the target word count, please don’t waffle or use over-complicated words! More research around the topic might help you find additional points or points of view.


    Your blog title and first few lines matter more than you think. They are the first thing viewers see before they even decide to read more, so keep it exciting and relatively short (less than 70 characters).

    Lists with numbers always work well (though the post should reflect this), and don’t be afraid to use strong words to create excitement. ‘How to’ type titles or questions are also popular devices.

    Generally, I have 3-4 attempts at the title before settling on one – it’s worth spending some time on. Think, would I read this post, based only on this title?

    This topic deserves a whole blog in itself, so read this good one from Hubspot – A Simple Formula for Writing Kick-Ass Blog Titles.


    You can link to your relevant pages and pages on other website – it will help boost your page, guiding the viewer.

    But please don’t spam the page and add lots of links that have no relevance! Keep it just to a few.

    Internal Linking

    Here’s a quick example of a Printing company—the example link in the text that is bold and underlined. It would go to a case study that’s related to the post topic. 

    Here’s a recent leaflet print project we did, that demonstrates this example of paper folding and cutting well.

    Adding links allows the viewer to explore further if they want to, and is directly relatable to the blog post. It also boosts SEO if the links are relevant and helpful. 

    Another way of linking is to link to similar blog posts you have written on the same topic.

    Another example

    If you’re interested, you can learn more about designing flyers in our in-depth post How to Create the Perfect Flyer


    External Linking

    Linking to other websites on a similar content will also give your blog post more credibility, just don’t link to a competitor.. and check that the website is genuinely informative and have a high domain rating.

    These links all aid the viewer, and lets them discover more, but interlinking also boosts your site SEO.


    People don’t read online; they merely skim. Many usability studies over the years have shown that people do read very differently online to printed materials. So long paragraphs get entirely missed.

    Use Headings to separate large pieces of content; this is for SEO purposes and accessibility. The title should be H1, then any major subheadings are H2, and lower than that H3, H4 etc – it adds much-needed structure.

    It helps the user to decide what they want to read very quickly.

    As well as short paragraphs wth clear headings, it’s best to keep sentences short – usually under 20-25 words.

    If you’re making a list, then you can use bullet points to aid reading. They catch attention and are often well-read.

    If you want to bring emphasis to particular words or phrases, you can also make them bold.

    These factors allow a user to scan through your post – finding just the parts they are looking for and the main features you want the user to read.

    Next Steps

    If you incorporate these ideas into your future posts, soon enough, you will get the type of results you’re hoping to achieve from your blogging, both from the reader point of view and for SEO purposes. And if you want a hand, to boost your marketing – then just let us know.

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