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  • January 23, 2017

    Captions in Web Video – A Quick Guide to maximise your message

    Browsing online we’re seeing more and more videos showing with captions – what’s this all about?

     

    This is due to the rise of mobile video which is growing massively, recent research shows mobile video views grew 6x faster than desktop views in 2015. (Invodo, 2016)

     

    One of the main problems for marketers is that mobile users may not always have the sound turned on – or want to turn it on. So although the visual message may come across – crucially half of the video could be missing.

     

    So how do you get your message across if your video is voiceover or interview-based? This is the same issue, whether filmed or animated video production.

     

    Captions are a great way of letting people preview the video content, and letting them decide to watch with the volume turned on. Or letting them take on board the full message when the volume isn’t an option.

    Making the assumption people will always listen from the start is a mistake.

     

    However, sometimes you may not want or need captions, and it’s not always straightforward.

     

    3 Main Types of Captions

     

    Animated Captions – inbuilt into the video that just show highlights and keywords

    Open Captions – like subtitles but can’t be turned on and off – they’re embedded within the video

    Closed Captions – abilities to turn the subtitles on and off, set by the video player.

     

    Social Video

     

    If your marketing is very social media-based, for example, Facebook adverts, (and who would blame you!) 100 million hours of video per day are watched on Facebook. (Tech Crunch, 2016) There can be a lot of silent video playback, so you’ll want to incorporate full sub captions, or make your visuals very self-explanatory. The latter is only really possible with animation or motion graphics based videos. 

     

    And so now more often on Facebook and youtube, we do see full sub captions are being used. Which means people can still get the content, but without having to turn the sound up –  it’s a great user-focused approach.

     

    For those heavily invested in social video, Open captions are a great option, as it gives you more flexibility with the design than video player generated closed captions.

     

    This means your video will never show without captions by mistake, the full message will always get across.  

    Example of Open Captions from AJ+

    Obviously they still need to be clear, so you can’t be crazy with font choice or colour, but you can be sure they don’t overlap with any visuals, the font is suitable, and you have full control of the process.

     

    If you’re still dabbling with social video production – then Closed Caption system is a great way to start and increase engagement.

     

    Website video

    For your website, you may not need full subcaptions. If your service or product is heavily B2B – you may still have a good majority of desktop users, who have access to speakers or headphones more easily.

     

    So for a website video or a video just for presentations, you may find that a few key highlight messages, animated nicely do the trick along with the voiceover.

    The best to way to find out if your visitors are coming by mobile, tablet or desktop, is to check your wenbsite analytics for the screen size and device used most frequently. You can also check the time on page – to see if you’re putting off mobile users with your site.

    There are a few downfalls

     

    It can take a bit of effort and knowledge required to produce the right files for Closed Captions – it requires generating an SRT (or similar)  file, which is basically a text file of the script that is formatted so that each line is associated with a time code – so if you’re not familiar it can be a little daunting and time consuming.

     

    Facebook and Youtube now offer automatically generated captions – woohoo! But sometimes what it hears is incorrect, so this is not a foolproof method. Especially when you’ve spent time and money producing a video to generate sales (imagine loads of a typos in a proposal!).  

    Here’s a quick example where I have put Youtube Closed Captions on a preexisting video. You can see the client didn’t plan to have this, as the captions over overlap the animated text somewhat. And Youtube initially did quite a bad job of guessing the captions! So, it’s not always straightforward.

    If you’re not up for a DIY approach, You can hire companies to easily make a perfect transcript if you’re getting errors, then upload that SRT file to youtube or facebook.

     

    If you choose to have animated captions that are ever present and part of the video design – then it’s crucial they are timed well for those who are listening and match the voiceover – as hearing and seeing them as different messages will create a little confusion.

     

    This seems obvious, but marketers are still doing this! It’s so difficult to take one message fully on board if you’re hearing another.

    Getting started

     

    So to get started, first look at your analytics and your marketing efforts.  Is your audience website and desktop based or do you drive large amounts of traffic through social media and mobile?

     

    After you have a clear idea of your own users you can decide what level of captions to use.

     

    It’s good to know this info at the beginning of a video project, so that nothing is overlapping that area of the screen, or that the video producer can add animated highlight captions which capture the message in an elegant way.

     

    If you already have videos online on youtube or facebook – see if the automatically generated captions work for you – and there you go, you’ve already increased watching potential!

     

    In the meantime – check out our newly updated portofolio, and see a wide range of web videos with animated captions!

  • July 28, 2016

    New Showreel Release

    We’ve been so extremely busy this year so far, that it really called for a new Showreel to reflect our latest work. It’s amazing how quickly our most recent portfolio has built up in just a few months.

    We’ve been lucky to work with a range of fantastic creative agencies around the world, to produce soo many different kinds of video. Thank you everyone!

    Without further ado – here it is!

     

  • February 3, 2016

    10 Inspirational Business TED Talks for 2016

    TED talks are enjoyed by millions world wide. They really capture our spirit of human interest and the invention new ideas.

    Here are a few of my favourite TED talks on the business of business. I’ve picked these videos to cover a fairly wide range of topics and discussion points; from marketing, motivation, being creative in business, to productivity and leadership. As I believe as a business person, you should have a grasp on all these concepts – even if it’s not strictly your department.

    Why read yet another long blog post, when you can watch a short video with a truly motivational speaker and feel really inspired and alter your perspective. So while you have a few moments spare, watch a few of these carefully curated and thought provoking business TED talks – and let me know which ones stimulate you!

    1. Seth Godin: How to get your ideas to spread

    2. Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

    3. Ricardo Semler: How to run a company with (almost) no rules

     

    4. Roselinde Torres: What it takes to be a great leader

     

    5. Josh Luber: The secret sneaker market — and why it matters

    6. Dan Pink: The puzzle of motivation

    7. Bill Gross: The single biggest reason why startups succeed

    8. Sheryl Sandberg: Why we have too few women leaders

    9. Seth Godin: The tribes we lead

    10. Yves Morieux: As work gets more complex, 6 rules to simplify

     

    Although it can be said that they simplify concepts too much for entertaining bite-size viewing, sometimes you just need that little boost and a break to help refresh and make you think little differently.

    Let me know your favourite Business TED Talks! I’d love to watch.

     

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  • November 26, 2015

    What Makes a Good Poster Design?

    A great poster can make a real difference to your company or event’s credibility. Bad or just low-quality design, while often cheaper – reflects poorly on your business – which reflects in your ROI.


    The primary purpose of a poster is communication.


    So above all, make sure it sends out the right message, and in the right tone.
    Here’s a quick breakdown of the main components for a well-designed poster that visually communicates and is impactful.

    Composition

    It’s important to have a good visual balance – so that the image is not overcrowded (resulting in none of the information being taken in)

    As with traditional art, you need a strong sense of composition – and visual hierarchy – you want the viewer to look at the heading, look at any images, and read the smaller text.

    So you need to guide them through this process – and make sure the text and images lead towards each other and aren’t fighting.

    But importantly – you want just 1 focal point. Pick 1 central point – image or text that you want to be the focal point – you can’t have all corners of the poster fighting for attention!

    Otherwise, it’ll be a mess and no one will look in the right order, or remember the info.

    If you need to – then use a grid in the design process – this will help you to keep everything aligned.

    This example has great composition – everything is focused towards the mic and below – so it’s easy to follow and read all the info.

    What Makes Good Poster Design - Telegramme

    Image from Telegramme

    Typography and Text

    Limit text – think about how much someone can remember – so limit the details
    provide a link for people who want to find out more.

    If you’re not great with words – get someone who is to help make it more concise – there’s nothing worse than rambly text on a poster, with numerous messages.

    You can mix type fonts – which if done well can make it very interesting to look at (don’t go overboard!). But they need to have the same tone and go well together.

    Keep fonts legible and fairly bold – ( this’ll help the poster to be read from a distance – 5 feet +)

    and Please don’t use Curlz MT for the main body text.

    Here’s a nice example – where they’ve created the whole design from the typography. Because it’s a lot of text, it’s very simple in its approach, which has worked really well.

    What Makes a Good Poster Design - Tank Jazz Poster

    Image from Tank Design

    White space

    White space is just negative space – ie not filled up with text or imagery.

    White space is a key component of great design. Just because you have a whole piece of paper it doesn’t mean it needs to be all filled up.

    Not only does it make it more aesthetically pleasing, but it can aid readability and comprehension.

    It’s not just adding space around the text or imagery, but even small areas of white space, ie between sentences can make a big difference to legibility.

    Non-designers have the urge sometimes to make use of all ALL the space on a poster, but it will only detract from the message!

    This example is very simple – but space and emptiness really bring attention to the main focus of the posters.

    What makes a good poster design? Studio Hands Flow

    Image from Studio Hands

    Images

    Photos do work well on posters – and can have a great impact.

    But they need to go perfectly in sync with the message at hand. Generic stock style photos generally will not do for something this large scale.

    So it’s best to have a photoshoot / get photos for this specific purpose (and mobile phone pics will not do sorry!).

    Designing a poster is a great excuse to be really creative with imagery – as you can be more unconventional than with a brochure, for example.

    This example uses just one image – but it fits perfectly and brings a real dynamism to the design.

    What Makes a Good Poster Design? Diana Dubina

    Image from Diana Dubin

    Colour

    Use strong colours if it’s going to be printed – especially by a poor printer – everything washes away.

    Although I would recommend getting anything printed properly of course and on good quality paper.

    Imagine that your poster is on a wall surrounded by others of posters – you want it to stand out, and the colour is a great way to do this,

    This doesn’t mean you should use every colour – usually, you would stick to a theme of 4 colours at the most to start with.

    They can be complementary – ie all shades of blue, or contrasting – so an orange and blue together. It’s best to come up with a palette for limited colours before you start so everything co-ordinates.

    Here are 2 websites withs lots of set palettes to give you ideas on colour schemes that go well together – http://www.colourlovers.com and https://color.adobe.com

    Even though this example seems to be random and multicoloured, they’ve still limited the palette. So it’s colourful, and a mixed, but they’ve kept to just 3 colours – which works fantastically.

    What Makes a Good Poster Design - Sprectrum

    Image from Spectrum

    Audience

     

    Remember that while your design may look good, it might not be the best possible communication for your audience – it needs to relate.

    The design and tone of the poster will look very different if you’re communicating to business people or communicating with teen gig-goers, or to children.

    Keep the tone of the poster (which includes text language, font, colour and image style ) relevant for the audience. If you keep the audience in mind from the beginning, and think, ‘does this appeal to them?’ that’s a great start.

    This is a poster aimed children, and the tone is perfect, it’s playful, clear and the info text is short enough and simple enough for a child to comprehend quickly.

    Image from Ninette Saraswati

    Summary

    Hopefully, you now have a good understanding of the basic principles for good poster design, and the basics of visual communication.

    So, next time you’re designing a poster, keep these factors in mind.

    Composition and visual hierarchy 
    Typography & Text
    Whitespace
    Images
    Colour
    Audience

    If you want any help with design, just send us a message.  

    Related Posts

     

  • November 12, 2015

    11 Best Blogs To Follow About Marketing

    11 Best Blogs To Follow About Marketing

    If you’re a Marketer, and you want to stay on top of the latest techniques and learn best practice – here are some great, well written, frequently updated and informative blogs.

    Here, I’ve given a mixture of theory and practical ideas covering a wide of different areas within marketing.

    Hubspot

    Hubspot is a good allrounder for Marketers – they post at least once per day!

    Really practical advice for all levels of knowledge.

    http://blog.hubspot.com/marketing

    Buffer

    This blog is great for Social Media Marketing posts. They regularly post a mixture of case studies, tools and trends.

    https://blog.bufferapp.com

    Neil Patel – quick sprout

    This guy knows it all. the blog is full of really in-depth informative posts about web marketing, content marketing, SEO and getting your website seen.

    https://neilpatel.com/blog/

    Moz

    This blog is more about the SEO side of things – which is equally important when we’re talking about business online. Moz is the go-to people for SEO advice.

    https://moz.com/blog

    Vidyard

    This blog focuses on Video Marketing – very insightful and great for the video production niche. They cover all aspects of making video, sharing it and measuring its performance.

    https://www.vidyard.com/blog/

    Adobe

    The Adobe Digital Marketing blog is quite varied – and focuses on visual and content marketing. A good combination of marketing, and design and usability.

    http://blogs.adobe.com/digitalmarketing/

    Marketing Donut

    A nice concise marketing blog with good key takeaways and easy to follow advice.

    http://www.marketingdonut.co.uk/blog

    Think With Google

    Showing studies on interaction with website and user insights. Great data to have when planning your own strategy.

    https://www.thinkwithgoogle.com/

    Content Marketing Institute

    Does what it says on the tin – they are all about Content Marketing. A huge amount of resources for those interested in delving into Content Marketing.

    http://contentmarketinginstitute.com/blog/

    Econsultancy

    Another good all-rounder, but quite different – and very much data and statistics based. It also covers e-commerce well.

    https://econsultancy.com/blog

    Tubular Labs

    Another highly established Video marketing blog – but often more about Marketing with Youtube. And more recently covering video and social media.

    http://www.reelseo.com/

    Hopefully, this should give you a good pile of business marketing reading material. 
    If you have a blog that you like to keep up with, that I’ve not included here, please let me know!

     

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  • November 3, 2015

    How to Write a Business Blog Post that Gets Read

    How to Write a Business Blog Post that Gets Read

    It’s frustrating when you put time and effort into a blog, and it hardly gets seen and read – or even worse – if you don’t even know where to start when it comes to blogging for your business.

    Here are some practical tips to increase your blog viewings to get more of the right people reading it, and get it found in search engines.

    Audience

    Think about who buys from you – you’re not writing for yourself, you’re writing for them!

    What is their job ? What is a typical day? What are their challenges? What blogs do they read? What social networks do they use? How old are they? Are they married, do they usually have kids?

    Hopefully this kind of thinking will really get you into their mind set.

    Not all about you

    So now you’ll realise, they don’t just want to read about your product or service.

    They may be interested in it, but posts just full of special offers are only interesting to those who are already considering your business. You need to appeal to those who don’t even fully know about you yet. What else would they be interested in? Do you have any insight into the industry or related issues?

    For example, if you’re a Kitchen company, you can post about top recipes for the season, new styles that are in fashion, co-ordinating the right colours, tips for picking the right taps / chairs.

    The list is endless and none of it needs to be directly about your company.

    But it is providing useful or interesting info to your potential buyer, and so the benefit is two fold.

    It shows you are an expert in the field, making you an industry leader – which boosts credibility. And regular blogging on these expert topics also makes you more likely to be found by search engines. Win win!

    Problem Solving

    People often search in Google with a question or query. So how can you solve their problems? Are there common question you always asked?

    Be prescriptive and give real help or advice – if applicable explain how to do something, or really go about it, not just describe a process superficially.

    Images

    You really must add images to your blog posts. It makes them look more engaging, exciting and it will aid the memory of whoever is reading, whilst also helping to establish credibility.

    There are plenty of places where you can get free stock images for your blogs. But it’s also advisable to use your own photos where applicable, as they may be much more relevant.

    Generally a photo every 350 words is considered good – a recent study showed the world’s 100 most popular blogs followed this rule.

    My conclusion from this is that it breaks up the text a little and give the reader a small rest with something visually engaging, before the carry on reading.

    Here’s an infographic video on the Picture Superiority effect – for info on image retention too.

    Writing Style

    These days, most blogs are written in a more conversational tone. Even if you’re writing a business blog aimed at other businesses, you don’t need to be very formal – you’re still writing for a human. And it’s not a scientific paper after all!

    Personally, I write in quite a casual way, but it’s very important to keep the grammar, spelling and punctuation perfect. As slips can really let you down and you lose your credibility instantly.

    Statistics

    Where possible, give evidence for your statements. This isn’t applicable for all blog posts, but if you’re trying to convince people of an idea and you’re making bold claims, then you need something to back this.

    It doesn’t need to be metric based, though it helps if there are figures and facts that relate to your idea. You can also give real life examples (like a case study) as evidence.

    For example, here’s a quick one from Hubspot in this year – “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.”  So go forth and blog!

    Length

    The old guidelines for blogs posts used to be 300 words minimum. Now, the average blog post is around 400 – 600 words minimum. Many of my favourite blogs have posts regularly 1000 words or over.

    You don’t need to write quite this much, but you can see the trend is for more in depth knowledge. people are really searching online to learn something, so shallow content doesn’t cut it any more.

    Title

    Your blog title and first few lines matter more than you think. They are the first thing that viewers see before they even decide to read more, so keep it exciting and fairly short (less than 70 characters).

    Lists with numbers always work well (though the post should reflect this), and don’t be afraid to use strong words to create excitement. ‘How to’ type titles, or questions are also popular devices.

    Generally, I have 3-4 attempts at the title before settling on one – it’s definitely worth spending some time on. Think, would I read this post, based only on this title?

    Really this topic deserves a whole blog in itself, so read this good one from Hubspot – A Simple Formula for Writing Kick-Ass Blog Titles

    Linking

    You can link to your relevant pages, if they are indeed relevant – it will help to boost your page and it helps guide the viewer.

    But please don’t spam the page and add lots of links that have no relevance! Keep it just to a few.

    Here’s a quick example for a Printing company. The link is the text that is bold and underlined.

    Here’s a recent leaflet print project we did, that demonstrates this example of paper folding and cutting well.

    This allows the viewer to explore further, if they want to, and is directly relatable to the blog post.

    Another way of linking, is to link to similar blog posts you have written on the same topic.
    Another example.

    If you’re interested, you can learn more about designing flyers in our in depth post How to Create the Perfect Flyer

    These all aid the viewer, and lets them discover more, but interlinking also boosts your site SEO.

    Formatting

    People don’t read online, they merely skim. Many usability studies over the years have shown that people do read very differently online to printed materials. So long paragraphs get completely missed.

    As well as short paragraphs, it’s best to keep sentences short – usually under 25 words.

    If you’re making a list, then you can use bullet points to aid reading. They catch attention and are often well read.

    If you want to bring emphasis to particular words or phrases you can also make them bold.

    It’s also important to make good use of headings to separate the content out – allowing people to scan to the section they want.

    All of these factors allow a user to scan through your post – finding just the parts they are looking for and the main parts you want the user to read. .

    Summary

    If you incorporate these ideas into your next post, soon enough, you will get the type of results you’re hoping to achieve from your blog posts. And if you want a hand, to boost your marketing – then just let us know

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  • October 26, 2015

    7 Ways to Film a Testimonial Video

    7 Ways to Film a Testimonial Video Production

    Testimonial videos run the risk of being dull and too lengthly.

    It’s too easy to have a static camera, capturing one shot – of a static interviewee.

    Resulting in a lifeless video that no one really wants to watch.

    To tackle this issue, here’s a selection of different ways to spice up your testimonial videos:

    Film on the go

    If you film someone while they’re walking, it has a very dynamic effect and can bring great energy to a video.

    Filming on the go also steers well away from from the stagnant, someone sitting on a chair in a small office, looking bored kind of video production – that we’ve all seen a million times.

    Static shots can be done well, but you see the same thing all the time – so why not try something new!

    Film with multi-camera

    Using 2 cameras or more for your video shoot is becoming more and more common and for a great reason!

    Editing seamlessly between two different shots gives a much more interesting feel to the video – especially if they are quite contrasting.

    For example, a wide shot that shows the world behind them – giving more context to the interview, then perhaps a close on the face or the hands (if they move them a lot) the final video uses a mixture of both these angles.

    It also has another benefit, the video editor can easily remove sections that don’t sound as good. For example, if the interviewee rambles a little bit, or has a long pause – cutting this out and switching the new shot keeps the overall flow of the video very smooth.

    Green screen

    Why not try standing your customer in front of a green screen whilst filming. This is means that instead of a natural environment, you can add graphics behind.

    This is great if you want to have a more ‘technological’ feeling approach, and want to include lots of support from charts or data.

    Or with green screen video, you can also include lots of captioning, which helps to reinforce their statements.

    Film in their environment

    If you film your customer at their offices or workplace – it’ll help them feel more at home, as they’re in their own surroundings. Which can make their testimonial sound better, as they’re not as nervous.

    This is especially good, if their office or shop environment is quite typical of your customers, as it’ll be even more relatable to watch for the audience.

    7 Ways to Film a Testimonial Video

    Film at your premises

    Filming the interview at your places of work can work out really nicely. But really only this if this is a typical scenario – ie customers often visit your work.

    Filming there can show the interaction between you and your customer, and helps the viewer to imagine themselves in this harmonious working relationship.

    Film Lots of B Roll

    If the person on camera is a bit shy, then B roll is your best friend. B Roll is simply footage that appears over the top of the person talking.

    So you continue to hear the voice – but instead of seeing their face the whole time, you cut to shots of them working, them interacting with colleagues, etc.

    Usually, these are related shots like the person working or carrying out an action that’s relevant to what they are saying.

    B roll footage is really helpful for putting the whole interview into context and bringing you into their world.

    dcinex - Compilation Video06

    Film a few people

    If you film 3-4 people and have a video that includes a combination of all – it creates excitement.

    And it also gives the impression that everyone is already on board! So if you have several happy customers – you can film individual testimonials, then make a combination video.

    Above all – try and keep testimonial video shooting natural and unrehearsed!

    Obviously, you want positive, genuine statements, delivered as best as possible, but rehearsing can come across false and a bit stifled.

    Hopefully, you can use one or more of these tips in your next Testimonial Video Production – click to read about our video production services

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  • October 19, 2015

    CHECKLIST: 9 Must Haves For Your Website

    Here is an easy checklist to make sure your website is working for you – follow these 9 steps and you’ll be well on your way to getting more visitors and more enquiries.

    1. Imagery

    Websites with images always look more appealing – and more memorable.

    But don’t fill it with extremely generic stock images, you need images that really relate to your business and your audience.

    Photos of your premises/products / staff are all great, as long as they have been professionally taken! They will have more of an emotional impact on web visitors than generic images of models pretending to work.

    Remember, keep file sizes low otherwise they affect site speed!

    2. Quick Speed

    Google now check your site speed – and it can affect your search rankings.

    A slow website will more than just hinder usability for visitors – if it takes too long, they will simply leave.

    But now you will actually lose rankings, it if continually takes seconds and seconds to load.

    Here the Google page where you can test your site speed

    There are several factors that can affect this, but once you know it’s a problem, your web dev and the web hosting company should be able to help you.

    3. Call to Actions

    To gain more enquiries from your website, you should use Calls-to-Actions (CTA)

    A CTA is basically a button – here is a simple version

    Get a Free Quote

    They make it easy for visitors to enquire – a button is always more enticing to click that just a text link.

    If you use an image CTA, you can add more information and let them know why they should click – these are used to for any download materials you offer, not just direct enquiries.

    Here’s an example of a CTA from Studio Rossiter

    White Paper CTA Download Example

    4. Easy Navigation

    When a website gets older, and you keeping adding more and more pages, the navigation can get quite tricky – trying to squeeze everything in – and it is no longer helpful to the user.

    Make sure the navigation is nice and simple.

    Visitors need to know where they are, how to access other parts of the site and always – how to contact / or find the cart if you’re providing e-commerce.

    5. Large Text

    More and more computer monitors are getting bigger – so where standard website text used to be size 10 -11 – it’s now better to have a 14 or above!

    The text should be able to update, depending on the screen size – so on a mobile, it needs to be substantially bigger. It gives the reader maximum readability on a variety of screen sizes.

    6. Responsiveness

    You’ve heard it before – but it’s so important – your website must display well on a variety of devices. Otherwise, you will lose visitors as quickly as they came.

    It’s not just for visitors being able to read and navigate your site well. Again, Google will reduce your search rankings if your site is not mobile-friendly – so make it a top priority!

    7. Great Content

    We know that online people only skim read online – so the need for well written, clear, and well-formatted content is imperative.

    It needs to be specific and relevant, and concise – and kept up to date.

    Large paragraphs won’t be read, so keep to bullet points, lots of headings and short sentences – that’ll make it easier for visitors to find what they want to read about.

    8. A Blog

    To boost your website’s prominence on the web, and to give returning visitors something new – a regularly updated, expertly written blog is a great idea.

    It also lets Google know you’re an expert on your subject and that you update the site regularly – which is good!

    What should you write about? You can feature testimonials or reviews, any related industry news, top tips, new ideas and more – get creative!

    9. SEO

    SEO (Search Engine Optimisation) will help your website to be found online. Often it’s worth bringing in an expert to make sure this is done properly, but there are a few small things you can do.

    Start by researching relevant keywords, and making sure your site includes them. Make sure every page has a proper Meta Title and Description. Make sure all images have Alt Tags.

    There is a great Beginners Guide to SEO here by MOZ – this will give you a good idea of where to start!

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  • October 15, 2015

    10 Video Campaigns from 2015 That Will Inspire Your Marketing

    John Lewis

    John Lewis Home Insurance Advert 2015 – Tiny Dancer

    A very interesting way of selling insurance – hardly focuses on the service at all. She is so cute!
    https://www.youtube.com/watch?v=7gqPM_GT8Qw

    RightsInfo

    Human Rights Explained In One Beautiful Animation

    A brand new educational advert, using colour and a hand made style to show the infomation clearly.

    Dolce & Gabbana

    Summer 2015 Advertising Campaign

    Great use of music to build suspense. And great lighting!

    Trainline

    I am train – Trainline TV Advert 2015

    Great use of voiceover and calm music in combination with the busy timelapse sequences.
    https://www.youtube.com/watch?v=HvuOyGYWk7s

    Campari

    Gruppo Campari Corporate Video 2015 – English

    For a group corporate video (which can often be very dry!) this is really interesting, with lots of post production and mixed editing and graphics.

    Lloyds Bank

    250 Year Anniversary Advert – Lloyds Bank

    Another interesting take on a corporate video for a company with a long history. Amazing costumes and sets!
    https://www.youtube.com/watch?v=f6eZ3WQCjhA

    Ad Council

    Love Has No Labels | Diversity & Inclusion | Ad Council

    A lovely video to make us challenge our automatic assumptions about love and relationships. Heartwarming but also educational.

    Google

    Introducing the new Google Wallet

    Beautiful simple animation. The style really lends itself to the simplicity of the service they’re promoting.

    Duolingo

    Duolingo for Schools: A Real Teacher Testimonial

    Really heartfelt testimonials from teachers, people who you trust and respect the most.

     

    In a Nutshell – Kurzgesagt

    The European Refugee Crisis and Syria Explained

    It’s amazing how you can explain the complex situations so easily with animation. This is very informative and well made.

     

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  • October 12, 2015

    A Quick Beginner’s Guide to Local Online Marketing

    A Quick Beginner’s Guide to Local Online Marketing

    For a lot of local businesses, you rely on word of mouth – which can do wonders if you get known. But what if you want to expand further than that?  How do you make sure potential local customers can find you online?

    Website

    Make sure your website is top notch – it needs to look modern and be full of up to date information. Paying someone to build it once 4 years ago and then leaving it alone will simply not do any more.

    Particularly, it needs to be optimised for mobile users, as more and more people are searching on the go. A new Google Study showed that 50% of mobile users are most likely to visit after conducting a local search – you can read this in depth study about local and mobile search here

    So make sure your address is prominent, so they can come find you – this sounds obvious, but sometimes it’s overlooked, and can be tricky to find!

    Keeping an active blog (once or twice a week at least) is also integral, as you’re constantly letting search engines know that your site is a great source of new expert information on your company’s industry – and so in turn, you get more traffic.

    Google Places

    If you haven’t already, add your business to Google Places.

    For any location based searches in Google, for example “hairdressers Wigan”, Google maps results still appear at the top of the listings, before any website listings.

    It’s also an opportunity to get Reviews – which (if good!) boost your credibility.

    It’s important to make sure you’re not missing here. It’s free add for your business and is quite straightforward.

    Social Media

    As a small business, it can seem like quite a lot of hassle to keep posting on social media platforms, but the truth is, that’s where your potential customers are!

    There were over 1 Billion users on facebook last week, so get active on social!

    You can post a variety of things, not just special deals – think about what your audience would also be interested in (it doesn’t always have to be about yourself). A few times a week should be enough to start with and be sure to include any good photos or videos, as they always get more views.

    You also need to make sure your profile is fully filled out, and has all your address contact details, opening times, phone number etc on.

    Business Listing Websites

    Add yourself to any local business listing websites – for any reasonable sized town there’s usually a few free sites where you can add your company details. This is just a small step, but you want to cover every option.

    A few UK wide sites include Yelp, Thompson and Free Index.

    Network

    Get to know other local business in the area if you don’t already. Local connections, whether online or offline can be invaluable – you never know when something pops up and you’ve been recommended by someone local to you for the job.

    A good place to find and connect with other businesses / people is Twitter.

    Sponsorship

    Sponsoring local events is always a good way to get your name known to the local community. As there’s the build up promotion online as well as the printed material etc on the actual day.

    However, before you hand out any money, find out exactly how big the event is, what their target market is likely to be, and whether you’ll be added to their website as part of the deal  (which is a big plus).

    This research will ensure that your business gets seen by the right kind of people, and not time wasters who won’t need your services.

    Hopefully these ideas will give you a quick taster of the work that needs to be done to ensure you reach full potential with your local online marketing.

    If you need a helping hand, or have any questions, please let us know.

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