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  • July 28, 2016

    New Showreel Release

    We’ve been so extremely busy this year so far, that it really called for a new Showreel to reflect our latest work. It’s amazing how quickly our most recent portfolio has built up in just a few months.

    We’ve been lucky to work with a range of fantastic creative agencies around the world, to produce soo many different kinds of video. Thank you everyone!

    Without further ado – here it is!

     

  • November 26, 2015

    What Makes a Good Poster Design?

    A great poster can make a real difference to your company or event’s credibility. Bad or just low-quality design, while often cheaper – reflects poorly on your business – which reflects in your ROI.


    The primary purpose of a poster is communication.


    So above all, make sure it sends out the right message, and in the right tone.
    Here’s a quick breakdown of the main components for a well-designed poster that visually communicates and is impactful.

    Composition

    It’s important to have a good visual balance – so that the image is not overcrowded (resulting in none of the information being taken in)

    As with traditional art, you need a strong sense of composition – and visual hierarchy – you want the viewer to look at the heading, look at any images, and read the smaller text.

    So you need to guide them through this process – and make sure the text and images lead towards each other and aren’t fighting.

    But importantly – you want just 1 focal point. Pick 1 central point – image or text that you want to be the focal point – you can’t have all corners of the poster fighting for attention!

    Otherwise, it’ll be a mess and no one will look in the right order, or remember the info.

    If you need to – then use a grid in the design process – this will help you to keep everything aligned.

    This example has great composition – everything is focused towards the mic and below – so it’s easy to follow and read all the info.

    What Makes Good Poster Design - Telegramme

    Image from Telegramme

    Typography and Text

    Limit text – think about how much someone can remember – so limit the details
    provide a link for people who want to find out more.

    If you’re not great with words – get someone who is to help make it more concise – there’s nothing worse than rambly text on a poster, with numerous messages.

    You can mix type fonts – which if done well can make it very interesting to look at (don’t go overboard!). But they need to have the same tone and go well together.

    Keep fonts legible and fairly bold – ( this’ll help the poster to be read from a distance – 5 feet +)

    and Please don’t use Curlz MT for the main body text.

    Here’s a nice example – where they’ve created the whole design from the typography. Because it’s a lot of text, it’s very simple in its approach, which has worked really well.

    What Makes a Good Poster Design - Tank Jazz Poster

    Image from Tank Design

    White space

    White space is just negative space – ie not filled up with text or imagery.

    White space is a key component of great design. Just because you have a whole piece of paper it doesn’t mean it needs to be all filled up.

    Not only does it make it more aesthetically pleasing, but it can aid readability and comprehension.

    It’s not just adding space around the text or imagery, but even small areas of white space, ie between sentences can make a big difference to legibility.

    Non-designers have the urge sometimes to make use of all ALL the space on a poster, but it will only detract from the message!

    This example is very simple – but space and emptiness really bring attention to the main focus of the posters.

    What makes a good poster design? Studio Hands Flow

    Image from Studio Hands

    Images

    Photos do work well on posters – and can have a great impact.

    But they need to go perfectly in sync with the message at hand. Generic stock style photos generally will not do for something this large scale.

    So it’s best to have a photoshoot / get photos for this specific purpose (and mobile phone pics will not do sorry!).

    Designing a poster is a great excuse to be really creative with imagery – as you can be more unconventional than with a brochure, for example.

    This example uses just one image – but it fits perfectly and brings a real dynamism to the design.

    What Makes a Good Poster Design? Diana Dubina

    Image from Diana Dubin

    Colour

    Use strong colours if it’s going to be printed – especially by a poor printer – everything washes away.

    Although I would recommend getting anything printed properly of course and on good quality paper.

    Imagine that your poster is on a wall surrounded by others of posters – you want it to stand out, and the colour is a great way to do this,

    This doesn’t mean you should use every colour – usually, you would stick to a theme of 4 colours at the most to start with.

    They can be complementary – ie all shades of blue, or contrasting – so an orange and blue together. It’s best to come up with a palette for limited colours before you start so everything co-ordinates.

    Here are 2 websites withs lots of set palettes to give you ideas on colour schemes that go well together – http://www.colourlovers.com and https://color.adobe.com

    Even though this example seems to be random and multicoloured, they’ve still limited the palette. So it’s colourful, and a mixed, but they’ve kept to just 3 colours – which works fantastically.

    What Makes a Good Poster Design - Sprectrum

    Image from Spectrum

    Audience

     

    Remember that while your design may look good, it might not be the best possible communication for your audience – it needs to relate.

    The design and tone of the poster will look very different if you’re communicating to business people or communicating with teen gig-goers, or to children.

    Keep the tone of the poster (which includes text language, font, colour and image style ) relevant for the audience. If you keep the audience in mind from the beginning, and think, ‘does this appeal to them?’ that’s a great start.

    This is a poster aimed children, and the tone is perfect, it’s playful, clear and the info text is short enough and simple enough for a child to comprehend quickly.

    Image from Ninette Saraswati

    Summary

    Hopefully, you now have a good understanding of the basic principles for good poster design, and the basics of visual communication.

    So, next time you’re designing a poster, keep these factors in mind.

    Composition and visual hierarchy 
    Typography & Text
    Whitespace
    Images
    Colour
    Audience

    If you want any help with design, just send us a message.  

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  • September 28, 2015

    22 Ideas to Boost Your Event Promotion

    22 Ideas to Boost Your Event Promotion

    Here are some  ideas and practical tips to help you make sure that everyone who needs to know, knows about what you’re planning!

    1. Write a press release – Keep it no more than 1 page. It needs to be descriptive, with all the main details, but not boring please!
    2. Send the press release out to local and related magazines and newspapers along with a photo or event logo for them to publish.
    3. Run a small contest that asks users to like and comment on a post on facebook or use a hashtag if on twitter to get your name out.
    4. Produce 1 or 2 promo videos to let people know very quickly what to expect – it creates a big impression.
    5. Follow related people on Twitter. Generally the more people you follow, the more will follow back, so if it’s a gig, then follow music lovers in the area, gig promoters, music news, bands etc.
    6. Get in touch with any local bloggers who are related to your industry – eg fashion or dance – ask them to come along and cover the event.
    7. Make sure your website has a very easy to find tickets page, and that the home page is written and designed for guests, and not just gaining staff.
    8. Keep blogging on your website with the latest news – not only is it good for guests – but it’s good for Google (Google will see you have an active site and push your further up the rankings).
    9. Ask any speakers / performers  to write a short guest post about their involvement or themselves for your blog.
    10. If your performers or speakers are not big on writing, then do an interview with them – and post the transcription as a blog post instead.
    11. Email your subscriber list – you can do this once per month before the event, as long as you have interesting news for them and don’t spam them too often!
    12. Produce lots of graphics – for use on the website and social media. Of course you need the main poster, logo and leaflets, but it’s also good to have supporting graphics to post on social media, for example announcement of news or a ticket promotion.
    13. Don’t make the graphics yourself, even if the event if fantastically organised – amateur design will make you look bad and can put people off.
    14. Get some photos taken for online use – eg behind the scenes / the venues / the staff / any pre show activities that look interesting. Social posts with images get way more views and clicks.
    15. Get leaflets printed and distributed around town – get as much help as you can with this (it’s a tiring job)!
    16. Ask to put posters in local shops / cafes.
    17. Track down any related online forums that would be ok with you posting there about your event.
    18. On the day of the event, get some staff / volunteers outside the venue and around the local with leaflets.
    19. During the event, keep posting on social media with updates of what’s happening to generate excitement throughout the day.
    20. Make sure you photograph and video the event – for post event promotion.
    21. Produce a post event press release – recap what happened and send (along with a few great photos) to any press / news who are interested to posting the review.
    22. Produce a general promo video from the footage captured on the day – it’ll be invaluable for any new events you hold in the future.

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  • August 21, 2015

    8 Reasons to To Update your Brand Identity

    When you start a new business, it can be tough thinking of just the right name for the company and style of Corporate ID. Sometimes it’s rushed – and yet you’re stuck with it for a long time.

    And so after a time, sometimes its no longer suitable – it’s just not fit for purpose any more – or maybe not even that – it just doesn’t look fresh any more.  You feel like it doesn’t represent what your company has become.

    Here are 10 popular and worthwhile reasons for rebranding:

    1 – It looks dated

    Design styles change rapidly, so it’s obvious to spot a logo produced in the early 2000s – if you want your company to appear modern, it’s the first place to start

    2 – Your services have changed

    If your logo includes any specific icons and you have changed your offering or they’re no longer relevant, you may be able to get away with a small update.

    3 – The business name has changed

    This is very obvious! But you may not just want to just adapt the old logo and ID to the new name – it’s a great opportunity for a new approach.

    4 – Need to update your slogan

    Often you’ll have a slogan to accompany your logo – that further explains your business offer in a short meaningful way. And over time this offer may change – so you can just tweak part of the Logo identity without an overhaul.

    5 – Your target audience has changed

    The tone of the logo can change how people perceive you – for example the same writing can be designed in a fun and happy way – or in a more corporate

    6 – It’s too fiddly

    Intricate details in design are nice – but they don’t have many places in a logo. You need to it work as black and white, small, large – everything, and be recognisable as a shape.

    7 – You designed it yourself

    If you have a little experience in design, a homemade logo could be ok, but a professional eye can always take what you’ve done and improve it – for both legibility and versatility

    And making sure it actually appeals to your customers.. Not just your friends and family

    8 – You need square, long & icons versions

    With so many social accounts, all needing different logo sizes and banner images – some need small square images, others need 1000px wide banner images!

    It can be daunting task to make sure that your branding looks good, whatever the size and shape.

    But It’s worth getting your brand right at all opportunities – and so having a logo and slogan that fits each instance should be a priority.

    Click to see our extensive video, design and animation portfolio 

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  • August 17, 2015

    A 2015 Guide to B2B Visual Content Marketing

    Throughout the buying cycle – B2B is getting more visual – no doubt. No longer is it down to just lengthy text-based proposals and text websites to win deals and get ahead in marketing.

    There’s been a shift in sharing and online, it’s no longer limited to B2C brands.

    Studies from last year – particularly an in-depth study from Demand Gen – have shown B2B buyers are sharing blog posts frequently, along with infographics and videos more and more.

    Peer referrals is still a very persuasive tool for marketers and are a high-value channel for B2B so this type of online content sharing fits perfectly – and amplifies their peer reach.

    Infographics

    Infographics are a simple and increasingly popular way for a researcher or buyer to access a lot of information quickly.

    In 2014, 39% of B2B buyers identified that they share infographics on social media frequently – so it’s obviously worth looking into.

    Basically, It’s an easy way to digest what could be complicated information – in a fun visual style.

    You can build and design these for free, but for that extra wow factor, there are plenty of companies who will do it for you – on basically any topic and any design.

    Video

    Video content has been continually on the rise for years – and this report from Demand Gen shows that during 2014 -2015 its popularity has not slowed down one bit – particularly for B2B – with an 8% increase last year.

    It’s the most effective way to show a consistent and easy to absorb message to a wide variety of people.

    It’s also so versatile – you can film, have animation, show news – anything. So customers needn’t spend ages reading long text pages on your site again – they can take in the information in, in a fun and memorable way.

    An animated explainer video is particularly helpful if your business is quite complex (as B2B often is!) As it’s the perfect medium for showing the abstract or complicated information in an engaging, rich way.

    Presentations

    Presentations give the users an interactive element online – so they are able to learn at their own pace. And like any good visual content – they’re very easy to embed on your site and share with others.

    Slideshare is a great example of this growth – it’s simply a presentation hosting and sharing site – but year on year it’s becoming more popular – with a 7% increase in usage last year.

    Producing a presentation is relatively simple if you start with a good design template and content, so amplifying your message and establishing credibility with a site like Slideshare is invaluable for B2B.

    White Papers

    White papers are still used by B2B buyers and specifiers to research topics before making a decision or even enquire.

    They are a great way of showing depth information on a particular subject, and really educating the audience, but incorporated within the great design, making it simple to read and absorb the knowledge.

    While they are text-heavy, they often use a combination of charts, text and images – to make the user experience really rich.

    So although they are more geared towards text – importance is going more and more on great design and graphics – which makes it much more readable and enjoyable.

    Images and Photos

    Simply using more still images will make an impact – to accompany blog posts or product pages.

    They don’t always need to be as complicated as an infographic, a photograph or illustration will still have an effect.

    Within a blog post, an image every 350 is considered most effective according to Quick Sprout.

    It breaks the text up and makes it easier to read in bite-size chunks – take in the info, see a nice relevant image, then back to reading.

    Simply, It makes your blog more readable.

    Summary

    As a B2B Marketer – you need to cover a wide range of platforms and content types – and harness all of these and reach as many customers as possible.

    It’s worth having a team member who has real design skills as well as business knowledge – or contracting out the work to a professional company.

    It’s definitely a bigger job than you think producing all of this original content.

    However, this work far outweighs the downside – leaving your business to text-only content only – you will soon be left behind.

    As always we welcome your comments – how do you plan to include and produce more visual content into your 2015 marketing strategy?

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